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'The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process. “Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights , say they are dissatisfied with the current internal approach to
'I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]. The post Spotlight On NW Creative: Rational Interaction Grows With Substance appeared first on AdPulp.
'Why are client’s so difficult? Those of us in the creative department have asked the question so many times it has become rote. Clients are difficult. Period. Especially when it comes to buying and approving work. We expect them to demand changes to the concepts, to the script, to the voiceover, to the scene, to the CTA, to the size of the logo and so on.
'Brick & Mortar and catalogue of yore now online retailer JC Penney is grooming a new CEO: J.C. Penney Seeks Home Depot Treatment Under Ellison Marvin Ellison helped turn around Home Depot Inc. (HD) in the last decade. Now he’ll try to repeat that feat at J.C. Penney Co. (JCP) The department-store chain, struggling to emerge from $3 billion in losses in the past 3 1/2 years, yesterday named Ellison its next president and chief executive officer.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
There is a slight chill in the air as wisps of clouds cover the full moon sky. The gentle yellow flicker of the Jack-O-Lanterns lends a haunting atmosphere to the night. A young child shrieks as a ghoulish hand appears out of nowhere. A scene from a scary movie? Well, think again. This year, InMobi embraces the spooktacular wonder of Halloween by providing our publishers with customized frames that include all the elements of this holiday celebration.
'Defining unlimited is a metaphysical exercise worthy of a Cosmos or at least a Big Bang episode. We have blogged before about the meaning of “ lifetime supply ” and “ free.” But the FTC is very literal when it comes to defining the bounds of limitless and concludes that, well, unlimited means unlimited. The FTC has just filed a federal court complaint against AT&T seeking redress for customers who signed up for unlimited data plans.
'This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model. This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.
'This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model. This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.
'NYC-based freelance copywriter Deanna Director always has an innovative side project idea cookin’ And this one’s taking her places, notably the LA premiere of “Dumb and Dumber To.” She gained the attention of Jim Carrey and movie directors The Farrelly Brothers with her Dumbure Couture project featuring fashions inspired by the movie.
'A flash in the Internet pan… Back in the days of dial-up, I worked on the Earthlink account. As you may recall, Earthlink was, and maybe still is, an Internet Service Provider (ISP). Based in Atlanta, created by a funky rich dude, for a moment in time they actually were a brand to be reckoned with; but alas, for a number of reasons, that moment was doomed to pass.
'Those agencies that understand the needs of a clearly defined audience and consistently deliver beneficial content through a strategic content marketing strategy will thrive with new business. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success.
'Ten years ago today we started an experiment here. The experiment has grown and morphed, and we, its producers, with it. There have been many things to learn along the way, and on this the site’s 10th anniversary, I’d like to share some of the more pointed lessons that come to mind. 1) Do what […]. The post Nostalgia At Ten, Along With A Renewed Focus appeared first on AdPulp.
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'With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single […].
'One of the biggest things in marketing and in barcoding these days is the QR code. The QR code is that unusual looking code that you see everywhere and that can give you a discount on items that you buy. If you are planning to implement a QR code into your marketing campaign, you should […]. The post QR Tips for an Effective Campaign appeared first on AdPulp.
'The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is “using data to inspire creative work or creative thinking.” According to The […].
'Miami ad man, Bruce Turkel, appeared on Fox to provide expert commentary on two new commercials: a sexist blunder from Subway and a spot from Domino’s that features a voice ordering app for pizza. Turkel rightly claims that Subway missed the mark. You don’t tell people to go on a diet so they fit into […]. The post Subway Crosses The Line, Bruce Turkel Throws A Flag #goodcall appeared first on AdPulp.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
'I used to collect beer cans as a kid. So, I know an iconic local beer brand when I see one. Old Style, Iron City, Olympia, Pearl, and Yuengling—with beers like these, who needs PBR? Now that we’ve established that, some ad news… After a competitive review, Minneapolis agency Colle+McVoy has been selected to oversee […]. The post Colle+McVoy Wins Grain Belt For The Agency And Minnesota appeared first on AdPulp.
'People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by b t artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […].
'Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It’s an exciting prospect.
'Genius/Douchebag. Apple’s founder, Steve Jobs died three year ago in October. And so I found myself re-reading passages from the best-selling biography, by Walter Isaacson. Among the book’s many surprises, none are as jolting (to me) as the endless examples depicting Steve Jobs as an egomaniacal tyrant. Since so much has already been said regarding these controversial passages, I won’t go into them here.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
'“Wake me up when we’re cool.” What is it about spirit’s that leads to advertising that makes fun of people? Well, I’ll tell you. Since advertisers are not really allowed to talk about the intoxicating effect alcohol has on folks copywriters are left with two options: 1) taste and 2) badge value. How this usually plays out in the massive beer category is that crappy brews (Bud Light, Miller Lite, Coors Light, etc) create advertising featuring communities of young, comely and pr
'“Hey you!” Someone I greatly respect expressed concerns that my recent post documenting “bad client behavior” and “deeply challenging agency politics” was just inviting trouble. In other words he was afraid I was angering sleeping giants and that said giants would hurt me. To quote him: “Do you think the people you’re criticizing will repent or resent?”.
'Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […]. The post Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More) appeared first on AdPulp.
'Jerry Seinfeld won a Clio and made an anti-advertising speech. Yes, that is working both sides of the silver dollar. Personally, I don’t want to watch or hear Seinfeld’s whine. I think the following ad from Adobe is better. The post Jerry Seinfeld Wins A Clio, Treats It Like A Lesser Emmy appeared first on AdPulp.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
'Everyone loves KFC and America is a melting pot. Did I just utter two obvious boasts or present a miniature creative brief? In the following spot from FCB/Chicago, I believe the answer is both. Replay the spot, and you will see a body builder and a hippie chick coming together over fried chicken. Implausible? Not […]. The post Smile On Your Brother, Buy Him Some KFC Right Now appeared first on AdPulp.
'First and foremost, lawyers are business people. The reason we tend to overlook that fact is that we do not typically refer to law as an industry. Make no mistake about it; law is big business. And lawyers are a part of that business cycle. As such, they need to be just as business savvy […]. The post Marketing Yourself as a Personal Injury Lawyer in the Age of Social Media appeared first on AdPulp.
'Once upon a time, I lived in Chicago and I spent some time freelancing for Frankel. Bud Frankel was a pioneer in sales promotion, and I thought it was pretty cool to see him walking the halls as Chairman of the firm he founded, led and eventually sold. The sales price in 2000 was estimated […]. The post Brand Activation Is A Global Movement appeared first on AdPulp.
'Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
'When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […]. The post In The Hands of A Craftsman Like King, Vine Is Gatorific appeared first on AdPulp.
'It’s World Series time and the Detroit Tigers are not in this race, but two American car brands from Detroit are. Chevy throws a hard slider, care of Mo’Ne Davis. Dodge, on the other hand, tosses a change up in the dirt. Dodge is celebrating 100 years of male bravado and muscle cars. Chevy, thankfully, […]. The post Chevy Drives To New Places, 100-Year Old Dodge Spins Out appeared first on AdPulp.
'Titles are superficial. And like so many superficial things, we cling to them dearly. Particularly so in the ego industries where a director is someone with a seat and a say. Hey, I get it. It makes sense. When it takes you 15 years to make it to creative director, you want to revel in […]. The post Will The Real Experience Designer Please Stand Up?
'It is hard to look away from the tight horse race for Mitch McConnell’s Senate seat. Pundits call the challenger, Alison Lundergan Grimes, 35, a long shot. If she’s such a long shot, why does the incumbent Senator need to appeal to Kentucky women with this charade of an ad? Perhaps, a new Courier-Journal/Survey USA […]. The post Lundergan Grimes Chases McConnell Down The Stretch In Kentucky appeared first on AdPulp.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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