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'Online information makes researching salary ranges easier than it has ever been in the past. For agencies to grow new business, they have to attract and retain talent. The turnover rate within the industry is over thirty-percent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. And, according to 24 Seven’s recent Salary and Job Market Report , s alary is the number one driver of job satisfaction.
'#SugarSelfie (okay, so I’m colorblind!). If ever there were a perfect example of corporate Goliath it would have to be Salesforce, the huger than huge Customer Relationship Management (CRM) company based in San Francisco. Founded by the polarizing Marc Benioff, Salesforce has almost as many haters as users. It’s basically the CRM standard but it’s a standard more and more people are perhaps growing weary of using.
'As we have written before , NAD is using its monitoring of advertising function to bring cases examining native advertising. And on the eve of the FTC’s upcoming workshop on native advertising the NAD has made its views in this area known again in another monitoring case. While much of what NAD does is involves competitive, or an occasional consumer, challenge, it also monitors ads to bring its own cases.
When China surpassed the US in terms of smartphone shipment volume in Q1 2013, it was evident that the comfortably ruling mobile market of the US was facing fierce competition. This changed things. The UK and US were no longer the sole focus of advertisers, and a willingness to expand to China was being fuelled. At InMobi, we see China as only a part of a bigger opportunity of the Eastern mobile markets as a whole – China, Japan, Korea, Hong Kong, Taiwan, and SEA.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'Since it’s that time of year again, with Black Friday and Cyber Monday and just going out shopping any ol’ time and/or flopping on the couch with your tablet looking at tablets to buy loved ones – let’s look at some old news wrapped up as new: The Old (so old that once you get there the links may have withered): 05 November 2006 Grand-scale Grandparents Baby Boomers are all over their grandchildren - and Millennials in general… "Boomers think their grandkids are too programmed, and they''re loo
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 11 November 2013. Elf Yourself 2013 at elfyourself.com - OfficeMax Christmas tradition returns for 2013! Elf Yourself is back for 2013! The OfficeMax tradition has returned for 2013, allowing you to Elf Yourself into a personalised holiday greeting by uploading a photo from desktop, webcam or Facebook.
'If you can’t create online traffic, you won’t generate leads for new business. Your ad agency’s blog should be a central component of your social media strategy for new business. It personalizes your agency and can become an appealing magnet to quickly build a sizable targeted pipeline of prospects. But, you can’t just “build it and they will come.” You must employ proactive tactics to jump-start and grow your online traffic.
'If you can’t create online traffic, you won’t generate leads for new business. Your ad agency’s blog should be a central component of your social media strategy for new business. It personalizes your agency and can become an appealing magnet to quickly build a sizable targeted pipeline of prospects. But, you can’t just “build it and they will come.” You must employ proactive tactics to jump-start and grow your online traffic.
'Good Lord, that baby will destroy us all! So, I’m watching football this weekend when on comes this giant ass baby. I was like What The F—k? There’s a humongous baby in this dude’s garage. Then it’s bawling its eyes out in front of a gushing fire hydrant. A car crashes. And then it’s over. Is this a trailer for a new movie? “Honey, I enlarged the kids!
'NAD issued an interesting case regarding the scope of its jurisdiction to review national ads that the advertiser promises were discontinued prior to the initiation of the challenge. The decision comes out of the never-ending cable wars and involved claims of Internet service speed. The challenger alleged that claims implied a falsely disparaging message.
App developers continuously strive to create more innovative and more engaging apps, and once their app is ready for the world, they look to acquire new users, engage them, as well as monetize their entire user-base. However, the cost to acquire new users grossly outpaces monetization, creating the need to maximize the lifetime value (LTV) for each user.
'ADD or multitasking? Whatever it is, you’re getting a mishmash of topics: The newsonomics of the surprisingly persistent appeal of newsprint by Ken Doctor … It’s print subscribers — now being priced up and upsold into all-access digital plans — who are responsible for the only bright spot in newspaper revenue growth. Though 85-95 percent of these subscribers are staying through these rounds of price increases, only a minority of them actually use the newspapers’ digital products much.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 30 November 2013. Black Friday content marketing - how brands built #blackfriday into their content calendars. The majority of the Black Friday marketing communication involved messages screaming special offer, big discount or just BUY TODAY!!!!
'No one would ever call me a liberal but nothing makes me veer to the left like those pretentious “December to Remember” commercial from Lexus. Take a look at this latest campaign from the luxury carmaker. It’s surreal in its opulence. Who are these beautiful, severe models that live in a pink castle and have three white 2014 Lexuses (Lexi?
'One reason to drag TV outside. Name another? I keep seeing advertising for AT&T’s U-Verse; if I understand it correctly, the primary benefit seems to be the ability to watch TV anywhere you want. Ok, I guess that’s a benefit. Was anyway, like in 2007. With tablets and smartphones, people can now view content on a submarine. I know… What AT&T is really advertising is the ability for people to watch their big-ass flat screen TV, wirelessly, which means Joe Blow can move his giant LCD from
'More than any one commercial or piece of marketing communications (of which there are many), what I really dig about AT&T’s campaign to eliminate texting while driving (and during movies) is the single-minded beauty and simplicity of it’s theme and tag line: “It Can Wait.”. Beyond the obvious ‘safety first’ messaging is the great insight that most texts are of a highly superficial nature.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
'But you’re rich, b h! In keeping with the start of the NBA season a spate of new TV commercials just dropped featuring two of the sport’s biggest stars: Derrick Rose of the Chicago Bulls and the Miami Heat’s LeBron James. D-Rose shills for Adidas while King James is rocking the new Galaxy phone from Samsung. From the talent to the products, these are glossy, high-end films in every sense of the word.
Why are books, CDs and DVDs usually released on Tuesday in the US? I became obsessed with the question of Tuesday release dates, because all my favorite books are coming out on Tuesdays. Only 20% of books are sold digitally today. Yet even for a book where a majority of the sales are digital (not print), many of those books are still being released on Tuesday.
'We ordinarily think advertising claims should be judged by how consumers perceive them and not what politicians think they should mean, but a recent bill passed in California threatens to do just that and sow even more confusion into the use of “Made in _” claims. Manufacturing products in the United States is suddenly a trendy topic, though as we often remind our clients and readers, the term “Made in USA” is a highly regulated claim.
'NAD recently issued a decision in another monitoring case. (This seems like a really robust season for NAD’s own challenges — we have blogged about other recent monitoring cases here , here , and here.). ? The focus this time was on reduced calorie, weight loss and healthy claims. The products at issue were made by Walden Farms, maker of a large line of calorie free foods.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
'The Boy Scouts of America failed to get their compliance badge from CARU earlier this month after the BSA ran a sweepstakes ad that lacked the appropriate odds of winning disclosures. The BSA’s Boy’s Life Magazine failed to include the “Many Will Enter, Five Will Win” odds statement in the magazine’s ad announcing the sweeps, even though the odds were included in the full rules and on the website where the kids could enter.
'The widely publicized start-up company 23andMe, Inc. markets its “personal genome service product” as providing reports on hundreds of diseases and conditions that enable users to “take steps toward mitigating serious diseases,” including diabetes, coronary heart disease, and breast cancer. This all sounds good. As an FDA Warning Letter issued on November 22, 2013, makes clear, however, 23andMe was marketing its product – a medical “device” under the federal Food, Drug & Cosmetic Act – wi
'NAD recommendations are just that, non-binding findings and suggestions made to an advertiser. If an advertiser does not agree to participate in the process, or does not agree to compile with a recommendation (and does not appeal), NAD procedures mandate referral to “the appropriate government agency.” Sometimes such a referral results in an investigation and a later FTC Order requiring the change and requiring redress.
'This week we are planning to post a series of blogs looking at NAD procedural issues. For advertisers, how NAD works can sometimes be as important as what NAD decides. This first posting, however, pertains to the intersection between the NAD and the federal courts. The evidentiary value of an opinion by an advertising self-regulatory body like the NAD is an issue that has received relatively little attention.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 24 November 2013. Coke Zero Sweater Generator competition. Traditional Christmas jumpers and holiday sweaters now seem to be items to be embraced rather than feared. This year Coke Zero are celebrating colourful holiday sweaters by allowing internet users to create their own using the Coke Zero Sweater Generator!
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 21 November 2013. British Airways #lookup live data billboard in Piccadilly Circus, London. British Airways have unveiled a new outdoor execution in Piccadilly Circus, London. Called LookUp (#lookup) the digital creative on the poster sees a child point to the sky and announce the flight number of the plane flying overhead!
'Ever since helping give rise to the “Curiously Strong Mints” campaign for Altoids, I’ve been a huge fan of outdoor advertising. Especially posters, propaganda and signs. Yet, maybe the awe for it goes back even further than Altoids…. Case in point a small excerpt from my keynote presentation to the Outdoor Marketing Association of Canada (OMAC), which I gave earlier today: …I grew up in the Lakeview neighborhood of Chicago.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 04 November 2013. Smartphones & Tablets, Apples & Oranges. Clients and just about everybody else seem to be confused about advertising on all these new-fangled gadgets.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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