Fuel Lines
JULY 11, 2019
Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. It’s natural. We’re at the top and insulated. Our world consists of our employees, clients, vendors and the small, finite amount of time we get to spend with our friends and families. Sure, it can be fun, exciting and rewarding. Hell, we wouldn’t do it otherwise. These are the highs.
Single Grain
JULY 19, 2019
NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.
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More About Advertising
JULY 9, 2019
Cadbury is crowd-sourcing its new chocolate bars once more, this time with a digital Out of Home campaign from Carat and Posterscope inviting people to decide which of three makes it into the Cadbury range. The nationwide campaign will appear on over 50 large digital format screens and more than 500 digital 6-sheets, supported with.
AdPulp
JULY 13, 2019
Adland, like so much of corporate America, is a place where egotists go to gain control. Many of us have worked for royal pains in the ass, and some of us have been the royal pain. This is why I appreciate Rob Reilly’s recent confession and recommend this talk for all people who manage creative […]. The post Rob Reilly Learns the Importance of Humility…You Could Be Next appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
JULY 8, 2019
The U.S. defeated the Netherlands on Sunday to win its second consecutive Women’s World Cup title, the team’s fourth overall. It was a hard-fought battle between the U.S. and the Netherlands, and brands amped up their advertising campaigns to show support for the big game. This week on the special edition MVVA chart, Nike takes the first and third spots, continuing their success by endorsing social issues.
Ad Beat
JULY 31, 2019
Formerly known as Dapulse, Monday.com is a team management platform that was founded in 2012 by Roy Mann (former C-level Executive at Wix) and Eran Zinman (former R&D Manager at Conduit Mobile). Based in Tel Aviv, Israel, the company raised a $1.5 million in a seed funding round to build a “next-generation” collaboration tool that allows you to create tasks, share files, plan workloads, and ultimately, visualize projects and processes that your team is collectively working on.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
JULY 18, 2019
Facebook Groups are nothing new. In fact, they’ve been around for a decade, making them one of the social network’s oldest features. But after the Facebook algorithm update that de-prioritizes brand content, these groups have become even more important for connecting with a brand's followers. Major brands have enjoyed significant success from creating and growing their own groups, and Facebook head honcho Mark Zuckerberg has stressed that he wants them to play a bigger role in the site’s everyda
More About Advertising
JULY 24, 2019
United Rentals offers equipment hire and all the new digital bells and whistles in the US (don’t stop reading!) and in Droga5’s debut campaign it’s highlighting the way this heavy stuff gets left around when UR offers a better way. B2B is still often marooned in a world of stock photos but D5, now the.
AdPulp
JULY 11, 2019
Satire is salve for the witty. Novelist, Creative Director and Freelance Copywriter, Kathy Hepinstall Parks, is witty. This is how she rolls on LinkedIn: Sure, LinkedIn is laughable at times; yet, millions of professionals, a.k.a. thought workers, rely on it. Chances are good you’ll head over there in a few clicks to seek a job […]. The post How To Succeed on LinkedIn, According to Kathy Hepinstall Parks appeared first on Adpulp.
illumin
JULY 8, 2019
Humans are complex beings. Our cultural identity (or feeling of belonging to a group) is part of our self-conception and self-perception. It is extremely vast, relating not only to nationality, ethnicity, religion, and/or social class – but to things like social groups, sexuality, and even style/aesthetics or food. At Acuity, we believe that all modern advertising is multicultural advertising, and in today’s context, must extend beyond ethnicity to account for the fact that a culture is de
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Ad Beat
JULY 26, 2019
Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks. Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee.
InMobi
JULY 24, 2019
There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.
Single Grain
JULY 9, 2019
We all know that video is the future, but just to confirm it, according to Facebook , users spend 3x longer watching live video than static content: Even if you're starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now. The major social platforms are all advertising-based, so they want you to stay on them longer to increase their ad revenue.
More About Advertising
JULY 17, 2019
Here’s a viral ad success story from China, poking fun at customers: surely not? Actually it’s from Taiwan for national carrier China Airlines, courtesy of Leo Burnett, and the Chinese language version has over six million YouTube views. Which tells even the most recalcitrant client what people like in ads – humour and, in this.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
JULY 9, 2019
Ernie Schenck, legendary copywriter/creative director and Communications Arts columnist, is not scared. And that’s the problem. How many dangerous ads have you seen lately? How many dangerous ideas? The kind of ideas that dare CMOs to open the door and let them in. The kind that could just as easily bite a client’s head off […]. The post Let Your Inner Freddie Kruger Out appeared first on Adpulp.
illumin
JULY 15, 2019
Last week on the MVVA chart, Nike and GEICO secure two spots each in the top 10 with Google coming in with a whopping four ads for the weeks chart! These chart-topping campaigns are focused around the United States Women’s National Soccer Team, Frozen 2, and some very humorous insurance ads. Take a look at some of the top ads below: Nest. Coming in first place is Google Nest.
SODP
JULY 12, 2019
What’s Happening: The June/July 2019 issue of Global Ad Trends from WARC Data reveals recent developments in social media, primarily the slowdown of ad revenue and user growth among platforms while spending is up, and continued issues of trust and security with social media networks. . Why it Matters: Digital paywalls have grown in popularity, reaching two-thirds of print newspapers and magazines this year.
Admixer
JULY 11, 2019
Behind every ad tech company, there are amazing people. Today we’re glad to share a talk with people behind Voluum DSP and Codewise, Admixer.SSP partners from Poland. Enjoy this ad tech talk full of insights about the programmatic landscape of Poland and Europe, key challenges of the industry, ways to win against them, forecasts and trends, […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Single Grain
JULY 5, 2019
It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. As the field continues to grow, so will the opportunities for content creators.
More About Advertising
JULY 3, 2019
Agencies come in all shapes and sizes these days and one such is 1000heads (actually it’s currently 150 or so) which says it provides social media-led data and insights, strategic consultancy and creative services. Clients include Wella, Microsoft and Uniqlo. Energetic private equity firm Phoenix Equity Partners is clearly a believer as it’s just invested.
AdPulp
JULY 30, 2019
When the agency truly cares about the client, it shows. Witness the latest pro-bono campaign from Indianapolis-based Young & Laramore, which encourages Indiana driver’s to register as organ donors. This isn’t just any assignment for the agency. It’s personal. Maggie Denari, wife of Y&L’s president Tom Denari is the recent recipient of a heart transplant, […].
illumin
JULY 23, 2019
Last week, Google made another strong showing on the chart with three campaigns taking spots in the top 10 with Samsung leading the way! The week also includes food and beverage brands like Bacardi and Taco Bell. Take a look at some of the top ads below: Samsung. Coming in first place is Samsung with it’s 1-Click Shift for the Galaxy S10. The 10-second spot showcases just how easy it is to go from listening to music on your phone to pushing the music seamlessly to the TV with just one clic
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
JULY 8, 2019
What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system? For app publishers and developers today, getting customer segmentation right is crucial. The days of a universal app experience for everyone are over, as today’s consumer expects personalized messaging, custom push notifications and other outreach efforts to all be based o
AdGlow
JULY 5, 2019
TikTok has done a lot to merit attention from advertisers. 104m App Store downloads in H1 2018 made it the most downloaded iOS app for the period. In H2 2018 it was consistently positioned within the top 5 most downloaded global mobile applications (Android and iOS). In October 2018 it was the number 1 Android app download in the USA.
Single Grain
JULY 10, 2019
The marketing industry has always suffered from “Shiny Object Syndrome.” There’s always a new channel or strategy for growth, and marketers want to be the first to test and successfully use the “Next Big thing.”. And I’m guilty of this, too. There’s nothing wrong with trying out new tactics for social media (or any other channel) marketing. You should try them!
More About Advertising
JULY 17, 2019
Astronauts all over the place this week on the 50th anniversary of the Apollo 11 moon landing. Channel 4 has been running a Moon Landing Live series and it culminates in a programme on Saturday. So 4Creative has produced a film, tying in the landing with other themes close to its heart – like disabled.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
JULY 26, 2019
The Wall Street Journal reports that staff pushback at Ogilvy was not strong enough to topple management’s decision to keep the U.S. Customs and Border Protection as a client. Ogilvy’s CBP contract is valued at more than $12 million, and is expected to generate around $1 million in annual fees for the agency. “Some of […]. The post Ogilvy’s Recruitment Advertising for U.S.
illumin
JULY 30, 2019
Last week, GEICO, Gatorade and ezCater enter as newbies to the Top 10 MVVA! Take a look at some of the top ads below: GEICO. The highest new campaign on this week’s chart goes to GEICO in the third spot. This spot features a bowler who definitely knows how to strike a pose, while both bowling and…salsa dancing – all while also letting viewers know about the win-win of switching to GEICO!
InMobi
JULY 8, 2019
Check Out Our Infographic Below to Learn All About Multi Touch Attribution. Increasingly, marketers are aiming to move away from legacy, single-touch attribution and tracking mechanisms like first-click and last-click attribution and fully embrace multi-touch attribution models. But what does multi-channel attribution mean and what does a full path model really entail?
AdGlow
JULY 5, 2019
TikTok has done a lot to merit attention from advertisers. 104m App Store downloads in H1 2018 made it the most downloaded iOS app for the period. In H2 2018 it was consistently positioned within the top 5 most downloaded global mobile applications (Android and iOS). In October 2018 it was the number 1 Android app download in the USA.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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