Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.
Venture Beat, Marketing
APRIL 16, 2022
Get active in AR/VR/XR marketing to entertain your audiences and keep your brand top-of-mind creativity revolution in the metaverse. Read More.
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AdPulp
APRIL 29, 2022
Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children’s Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 […].
Ad Espresso
APRIL 27, 2022
Affiliate marketing is one of the oldest ways people earned money online — online referral programs existed about 15 years before modern social media was even a thing. Affiliate marketing is also one of the most profitable ways to earn money as a content creator. Want proof? Here’s some: U.S. brands will likely spend $8.2 Read More.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Chief Martech
APRIL 12, 2022
This is the 8th year we’re running The Stackies. It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. I’d encourage you to participate (deadline for entries April 29). It’s a fantastic way to contribute to our community’s understanding of how martech fits into the function and flow of modern marketing.
IAB Tech Lab
APRIL 12, 2022
OpenRTB 2.6 is the latest update to the industry’s standard communication protocol. The recent additions to OpenRTB 2.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Venture Beat, Marketing
APRIL 16, 2022
When tech giants make people addicted to the metaverse, marketers will do what they do best: exploit data, time and privacy for profit. Read More.
AdPulp
APRIL 13, 2022
Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla’s new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set […].
Clearcode
APRIL 7, 2022
Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. But as we all know, third-party cookies are not very privacy-friendly and are being shut off, one web browser at a time.
Chief Martech
APRIL 26, 2022
Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar at 11am Eastern. You can register for free here. You might already be leaping to a conclusion. “It seems like every other week, I read about a major acquisition.
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Ad Espresso
APRIL 21, 2022
Social media managers are the people in charge of a brand or person’s social media presence. Over the last decade, the role has been growing in popularity and more and more businesses are realizing the value of hiring social media managers to professionally handle their image online. The job of a social media manager requires Read More.
Martech
APRIL 6, 2022
Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (
Venture Beat, Marketing
APRIL 8, 2022
Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires. Read More.
AdPulp
APRIL 9, 2022
Weedmaps is producing a new, original cannabis-centric docuseries called Tumbleweeds with Killer Mike. Hosted by rapper and activist Killer Mike, the series was produced by Wheelhouse DNA and Wheelhouse Labs and distributed through VICE Media Group. The first two episodes of the four-part series will air on VICE TV on April 20 starting at 10 […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Paleo AdTech
APRIL 11, 2022
Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. Her journey began when, inspired by her fictional childhood idol Angela Bower of “ Who’s the Boss? ” she applied for and won a year-long bivouac in NYC with Ogilvy & Mather after majoring in advertising at Western Michigan University’s Haworth College of Business.
Ad Tech Daily
APRIL 18, 2022
McKenna brings rich digital leadership experience from Razorfish, Huge, and Hero Digital to Postclick team and clients Founder Tyson Quick assumes role of chief growth officer Postclick technology combines machine learning with human insights, significantly improving advertising conversion rates SAN FRANCISCO — Postclick, the world’s first Advertising Conversion Cloud™, today announced the appointment of Mark […].
Digital Remedy
APRIL 26, 2022
Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022 and beyond. . With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies.
Martech
APRIL 20, 2022
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Venture Beat, Marketing
APRIL 19, 2022
Here's what brands and marketers should learn from thriving NFT communities: NFTs are Web3 access keys to new worlds and franchises. Read More.
AdPulp
APRIL 26, 2022
Visual candy in an ad solves the first rule of attraction—get people to drop whatever they’re doing and pay attention to the brand instead. In this new “Welcome to Malibu” commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. In a call to action that embraces […]. The post In Mythical Malibu, You Can “Do Whatever Tastes Good” appeared first on Adpulp.
Bhatnaturally
APRIL 3, 2022
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are [.]. The post A hilarious Thai ad for lending app, understated yet powerful ad for Irish jewellery brand and more: creative ads of the week appeared first on Bhatnatural
Ad Tech Daily
APRIL 19, 2022
Paris, France – Andrea Media launches new Intelligent digital advertising formats to increase publisher advertising revenue. Since 2007, Andrea Media has been working in the digital advertising market. Our philosophy is to offer our international publishers the best and most profitable advertising formats in the pure respect of the navigation of their Internet users.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
NewProgrammatic
APRIL 28, 2022
Imagine shopping online without having to pay for things right away but also without having to use your credit card or applying for a loan…. A few years ago it would be considered by many a wishful thinking, but today it’s just as simple as ever. The first BNPL platforms emerged in 2005, but only in the last few years have they become quite important for the e-commerce industry.
Martech
APRIL 27, 2022
Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments.
Venture Beat, Marketing
APRIL 4, 2022
Customers want hyper-personalization: information that's relevant and customized for their unique, rapidly changing needs. Read More.
AdPulp
APRIL 5, 2022
It’s 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you’re a developer, you can also create new “worlds” that attract visitors and investors ready to spend […].
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Bhatnaturally
APRIL 10, 2022
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are [.]. The post Lumo’s ‘flight shame’, Brew City, what3words and more: creative ads of the week appeared first on Bhatnaturally.
Ad Wisey
APRIL 29, 2022
We at Adwisely know how much effort you put into building a unique brand for your eCommerce business – and we are always happy to share the info on how to make it even stronger and get more orders as a result. In this article, Elena Teselko from YouScan tells about the role of brand reputation and ways in which it can be managed. “Repetition makes reputation, and reputation makes customers.” This statement by Elizabeth Arden is the clearest explanation of why a company’s reputa
Ad Tech Daily
APRIL 15, 2022
TEL AVIV, Israel — ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of their app marketing software, ironSource Luna, allowing app marketers to execute and control the app marketing cycle from one place for the first time. With two core products – Luna Control and Luna Create – […].
Martech
APRIL 14, 2022
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 and requires apps to ask permission to track online activity. At its launch last April there were concerns about its impact on data collecting.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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