Adweek
AUGUST 26, 2022
With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo. The overall oval shape is reminiscent of a racetrack and was inspired by the.
The Ad Tech Blog
AUGUST 6, 2022
How many new lines of code were delivered yesterday? The craziest startup founder I’ve ever met was the CTO of the company. He was the kind of guy who wanted to measure progress by the hour. By lacking a better way, we counted lines of code to show progress. You can do the same with CLOC. How to install it. Not straightforward. The GitHub README.md is long and tedious.
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Ad Rants
AUGUST 18, 2022
A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach. Businesses nowadays want to provide value to the customer and tailor their services according to their needs.
Adweek
AUGUST 8, 2022
When customers call one of the many hotels and restaurants that now use voice tech startup PolyAI's services, there's a chance a digital host will answer. Far from the robotic monotone one might expect from an automated line, the voice will sound chatty and conversational. It will hesitate and inflect in all the right places.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 1, 2022
Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company's marketing team fed a series of generic ketchup-related prompts into research group OpenAI's state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs.
Adweek
AUGUST 3, 2022
EA Sports has signed a three-year deal with Sky Sports to sponsor the latter's Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 4, 2022
It's been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior. Google has even become a verb. So this.
Adweek
AUGUST 4, 2022
Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC's Digital Commerce Index, or dComm Index for short, can help explain why. Here's how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with.
Adweek
AUGUST 5, 2022
2022 marks the 50th anniversary of the Title IX of the Education Amendments Act. This monumental shift in cultural change is commemorated in its celebratory year as women leaders from around the country gather to share how their businesses support the movement. Dawn Porter of Trilogy Films and Cathy Engelbert, commissioner of the WNBA, joined.
Adweek
AUGUST 30, 2022
Unilever is the latest business to fall foul of ad regulators for making "unclear" claims relating to the environment. Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding "Dirt is Good" campaign. The ad focused on the product's sustainability.
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Adweek
AUGUST 7, 2022
More than 50 million people consider themselves creators. That's a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months. That number comes from social media management platform Sprout Social, which surveyed 516 U.S. marketers.
Adweek
AUGUST 10, 2022
Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He's also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. Elle St. Pierre is a U.S. indoor champion in the 3,000 meters. She also works a dairy farm in a corner of Vermont.
Adweek
AUGUST 11, 2022
Economists and consumers agree: We're in a recession, and brands are, understandably, nervous. Nervous about what's next, sure, but also what it means for their bottom line. To better recession-proof their businesses, some are increasing prices. Others are cutting spending, pouring over their books with a fine-tooth comb.
Adweek
AUGUST 4, 2022
After a wild 24 hours of (Twitter) speculation, Warner Bros. Discovery has shed more light on the fate of HBO Max. The company detailed a timeline for its plans to combine HBO Max and Discovery+--the marquee streaming services that existed prior to WarnerMedia and Discovery's merger last April--with the blended offering coming to the U.S.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
AUGUST 10, 2022
Fox has some Super news for investors. During its quarterly earnings call on Wednesday, Fox CEO Lachlan Murdoch gave a more detailed look at the company's upfront deals, noting volume commitments were up "approximately 15% above last year's upfront," with nearly 25% of the current year commitments coming across the company's digital properties. Murdoch said.
Adweek
AUGUST 5, 2022
Welcome to Marketing Morsels, a menu of delightful--and, in this case, tragic--news items from the past week. Enjoy the assortment! Morsel #1: French's yellow mustard goes (do)ughnuts French's Ahead of National Mustard Day on Aug. 6, French's teamed up with New York bakery Dough Doughnuts to create what some might consider cuisine and what others.
Adweek
AUGUST 19, 2022
Even as rules around gambling advertising tighten across Europe, sports betting remains a crowded category in the U.K. To stand out from its competitors, Paddy Power has launched a campaign to become part of pop culture. This is Paddy Power's first work created by Accenture Song-owned agency Droga5 London, which won the account after a.
Adweek
AUGUST 19, 2022
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: Captain Crunch commandeers a commuter ferry Captain Crunch turned pirate and took over a New York commuter ferry in an immersive experience featuring elaborate design elements like the captain's chair, a.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
AUGUST 18, 2022
Black-owned media company Revolt announced the launch of its own podcast network with a slate of new content on music, lifestyle, business and comedy from Black personalities and perspectives. The Revolt Podcast Network is giving its audience 24 new shows, including one on entrepreneurship and business hosted by the company's chief executive officer, Detavio Samuels.
Adweek
AUGUST 5, 2022
While many marketers were happy to hear Netflix and Disney recently announce ad-supported subscription tiers, the reality is today's audiences, especially younger ones, live in an ad-dodging world. A recent study by Sharethrough found that 66% of TV viewers don't actively watch TV ads. Too often, marketers are attempting to solve this challenge by taking.
Adweek
AUGUST 30, 2022
Netflix finally found the strategic leaders for its upcoming ad-supported tier. Snap's chief business officer Jeremi Gorman will join the streaming giant as president of worldwide advertising as Netflix prepares to make its way into the world of ad-supported streaming. Netflix also snagged Snap's vp of sales, Americas Peter Naylor, who will serve as vp.
Adweek
AUGUST 19, 2022
There can't be much more powerful a play in advertising than nostalgia, and--in reviving one of cinema's most iconic moments featuring everyone's favorite fictional boxing champion Rocky Balboa in a modern take--bookmaking brand Ladbrokes is betting big. Featuring ambitious special effects, the 90-second spot sees Sylvester Stallone on his pre-match marathon run through Philadelphia in.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
AUGUST 17, 2022
"Brands are ignoring the problem. They now feel so uncomfortable depicting men because they don't know how to depict them--so a lot of men don't feel seen at all," said Emma de la Fosse, chief creative officer of ad agency Digitas UK. Speaking at a recent Adweek roundtable, which brought together industry leaders to discuss.
Adweek
AUGUST 11, 2022
By default, WhatsApp allows all users to add other users to groups in the messaging application. However, users have the ability to prevent other users from being able to add them to groups if they'd like. Our guide will show you how to change who can add you to groups on WhatsApp. Note: These screenshots.
Adweek
AUGUST 17, 2022
There are times that I am thankful to work in an industry that, more than others, is comfortable talking about emotions. We have to be. Emotion is our currency. But even as advertisers, we're not always comfortable facing our own personal emotions. Especially the tough ones, like depression. And right now, our industry is going.
Adweek
AUGUST 17, 2022
"If it ain't broke, don't fix it!" Let me explain why this ubiquitous phrase doesn't apply to growth marketing. Over the last decade, I've been fortunate enough to have worked in positions at complacent startups, maximum-throughput Uber and many points in between. This has led me to firmly believe that every company should, at a.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
AUGUST 7, 2022
Jared Gutstadt was stressed. He had booked a retreat in Tennessee's Smoky Mountains to record the soundtrack that would form the sonic underpinnings of Maejor Frequency, a 10-part podcast hosted by musician and producer Maejor and produced exclusively for Amazon-owned podcast juggernaut Audible. Gutstadt had to make sure the days away from his home base.
Adweek
AUGUST 7, 2022
When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time. Just two months prior, Spotify had declared itself an audio company for the first time, officially expanding its mission beyond music and signaling its.
Adweek
AUGUST 1, 2022
The Brandtech Group, formerly You & Mr Jones, is in negotiations to acquire digital marketing company Jellyfish. Top line Launched in 2005, Jellyfish currently holds a client roster that includes Google Marketing Platform, Google Cloud, Salesforce, Amazon, and Facebook. The talks come two-and-a-half years after Jellyfish received and investment of $612 million (500 million pounds).
Adweek
AUGUST 25, 2022
September is SUBtember on Twitch. Gaming PC brand Lenovo Legion is the official sponsor of the monthlong event, during which viewers can support their favorite streamers with no caps on discounted subs with perks customized by each streamer, including badges, channel points, custom emotes, select ad-free viewing and additional exclusive offers. Viewers can receive up.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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