Single Grain
AUGUST 25, 2020
Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. 480% more clicks. 270% more leads. As a result, your ROI will be higher. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting.
More About Advertising
AUGUST 31, 2020
Mark Read has issued an apology for a pretty dubious comment he made to investors at WPP’s first half results presentation last week.
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AdPulp
AUGUST 27, 2020
Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. […].
Gods of Advertising
AUGUST 21, 2020
You do not want to go quietly into that good night. Sometimes when your back aches and your eyes lose focus or the ringing in your ears become conspicuous you think you are going whether you like it or not. So you open a Monster and guzzle, the caffeine, taurine and guarana working their unsavory magic on your nervous system. You take your vitamins and supplements, including creatine and glutamine, two substances that are banned in professional sports.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Smarty Ads
AUGUST 4, 2020
Brand awareness KPI should be on every marketer’s agenda in 2020. Why? Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding. Brand awareness is a top of the mind concern because most consumers will buy from.
illumin
AUGUST 26, 2020
Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. It uses traditional tactics such as billboards, […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 4, 2020
Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the internet, whether on your phone, laptop, or other electronic device, is part of the ever-evolving.
AdPulp
AUGUST 7, 2020
Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring’s role in the development of an artist. Rolex features a print interview with Bigelow too. She offers this gem, […]. The post Find A Mentor, Forge A Path: How People In Trades and Guilds Transfer Knowledge appeared first on Adpulp.
Gods of Advertising
AUGUST 2, 2020
Alas, its content must remain anonymous… for now. It’s late. You stare at one of your many aquariums. The tank light is off but you can still see the neon tetras flitting about in the darkness. Hence the name. Oh, to be one of them. Cared for. No predators. Mating with impunity. Once, when you were a boy, your brother had become terribly mad at you.
All About Advertising Law
AUGUST 10, 2020
On July 28, 2020, the FTC filed four complaints in federal courts across the country against companies who sell paint products used to coat homes and other buildings. At issue in the complaints are paint products that claimed to help insulate homes or buildings, saving the owner money on utility bills. The cases serve as a reminder that the FTC remains on the lookout for deceptive “green” claims, and that claims of “green” benefits must be substantiated.
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illumin
AUGUST 31, 2020
With August nearing its end, September is around the corner which means one thing – back-to-school! Typically one of the biggest shopping events of the year, some retailers have altered their messaging this time around. As questions surround whether kids will return to school in-person this fall, check out the full list below to see […].
Single Grain
AUGUST 18, 2020
CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.
More About Advertising
AUGUST 18, 2020
The Shark Awards have announced the winner of this year’s Young Shark competition. The competition which is open to creatives under the age of 26 was won by Shauna Irani (left), a copywriter from Ogilvy India who beat off her competition with her direct mailer idea ‘The Real Test of 2020’. The brief directly addressed.
AdPulp
AUGUST 13, 2020
Do copywriters write well in other forms? Does it matter? Yes and yes. For professional writers, there is the literary market, the entertainment market, the journalism market, and the advertising market. When you work in advertising, all of the sister industries are part of the big picture. When you go to bat for a brand, […]. The post Poets Are Particularly Adept At “Packaging” Big Ideas for Brands appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Gods of Advertising
AUGUST 24, 2020
My Laptop, a Monster Zero and Thou! Nothing suits me more than writing a good manifesto! I know I am not alone. Most copywriters get off on writing manifestos. At least they’d better. Writing such documents is at the heart of what we do, and can do, for our clients. Most of you know what I’m talking about. For those unawares, a manifesto (aka mantra or anthem) is the bringing to life in words the highest and most noble aspirations of its subject.
All About Advertising Law
AUGUST 24, 2020
The FTC recently released its staff perspective paper on video game loot boxes. The report details discussions from the FTC’s loot box workshop that took place in August last year, summarizing key points and takeaways. You can read our write up of the workshop here. The workshop, “Inside the Game,” brought video game industry representatives, researchers, and consumer advocates together to examine consumer protection issues related to loot boxes and related microtransactions in
Lemonads
AUGUST 30, 2020
RevContent Vs Taboola! That’s right! Whether you’re an advertiser or a publisher , if you landed here, you’re probably trying to understand if Revcontent can be a better bet rather than Taboola or vice versa. It’s RevContent free? This is why we will fully guide you in reaching to understand your best pick: RevContent or Taboola ? Each one of us is always in search of those specific “needs” to improve strategies , earning awareness, traffic or in monetizing our own website, so let’s get to it an
Single Grain
AUGUST 4, 2020
A universal parameter that determines the success of your business is the ability to communicate with your target audience. This makes perfect sense, considering that these are your potential customers, and the time and money you invest in them has a direct impact on your sales and business income. For a SaaS company , coming up with innovative ways to connect with customers becomes essential as the need to grow expands – a nd investing in customer education is one of them.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
AUGUST 26, 2020
No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how big or popular it might be.
AdPulp
AUGUST 6, 2020
The Texas Compassionate Use Program was first established in 2015, allowing the use of high-CBD, low-THC cannabis oil only for Texans diagnosed with intractable epilepsy. Though legal, marijuana is still classified as a Schedule 1 drug and is not covered by insurance. As a result, the cost for treatment can range from $250 to $1,000 […]. The post Not Compassionate: Medical Marijuana Patients Face Pointless Barriers in Texas appeared first on Adpulp.
Gods of Advertising
AUGUST 30, 2020
Back in the day, sucking my thumb… Madly dancing with your mother and brother, Meet the Beatles circles the turntable, its iconic sleeve lying on a bronze carpet next to the stereo. You’re not sure the song, Twist and Shout? The memory is faded. Like home movies before smartphones. Technicolor. Monophonic. Giddy. Your mom is pretty, with super short hair like Mia Farrow or Twiggy.
All About Advertising Law
AUGUST 11, 2020
Following a warning from earlier this year, the FTC recently filed a complaint against a group of corporate and individual defendants for allegedly misleading and deceiving small business “merchant cash advance” (MCA) customers. Structured properly, an MCA product offers an alternative to standard commercial credit under which the MCA provider purchases the right to receive a fixed amount of the customer’s receivables to be paid based on a percentage of the customer’s dai
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Smarty Ads
AUGUST 28, 2020
What is programmatic advertising in 2020? Apparently it is a technology that is going to be in charge of ad spend generation that accounts for billions of dollars. If last year U.S marketers and advertisers spent over $60 billion on programmatic ads, by the end of next.
Single Grain
AUGUST 27, 2020
If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. First, there are the national concerns. Although medical use is legal in 33 American states and recreational use is legal in 11 states , cannabis is still federally illegal, which creates several issues for cannabis brands: For example, banks t
More About Advertising
AUGUST 26, 2020
“Mask Mayhem” says Mail Online this morning, blaming UK PM Boris Johnson fairly and squarely for the about-turn on advice to schools about pupils wearing face masks. Even worse for the Government it looks as though Scotland’s First Minister Nicola Sturgeon is making UK government policy (everything she does they copy, even when they say.
AdPulp
AUGUST 21, 2020
This new article by Toby Donaldson in Adpulp’s Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. Brand is coming back into vogue. Skepticism of Martech-led short-termism is reaching CMOs and CEOs, so much so that the Gartner CMO survey ranks brand strategy as the most vital marketing […].
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Gods of Advertising
AUGUST 27, 2020
You don’t envy your daughters or any young person. Their world seems vapid and idiotic – an endless slew of You Tubes and disappearing dick pics. You must explain almost every reference to the 20 th century. They do not read for pleasure and barely for school. If it isn’t on their social media feeds they aren’t consuming it. Yet, you do envy their paradoxically thick skins.
Lemonads
AUGUST 26, 2020
Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. In addition to keeping up with new technologies and all the pertinent compliance guidelines, all stakeholders in the affiliate world need to ensure that the conversion and leads generated come from legitimate users. When advertisers end up paying for fraudulent conversions, it creates an imbalance that affects publishers, networks, and technology providers alike.
Smarty Ads
AUGUST 27, 2020
This year Apple has already banned third-party cookies support for the Safari browser, this time the company announced a shutdown for (IDFA) - advertising identifier for IOS smartphones. Even though the (IDFA) function wasn’t completely removed, starting from September users will decide whether to opt-in for themselves. Without.
Single Grain
AUGUST 6, 2020
The ecommerce industry is booming. With $3.9 trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie. As the industry has grown, tech companies and startups have expanded their offerings to meet the surge in demand. This means that new entrepreneurs and business vets alike have a large variety of ecommerce website building tools to choose from.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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