Digiday

NOVEMBER 6, 2023

For ad tech bosses eyeing a partnership with Netflix, it might be wise to prepare for a bit more waiting. Despite Microsoft Advertising’s rocky start with the streaming giant, it appears that these two industry behemoths are locked in step for the near future. However, the pressing question remains: is this alignment in their best interests? It hasn’t been all that great for either party so far.

Advertising 97

Advertising Ad Tech Media Marketing 97

Adweek

NOVEMBER 10, 2023

The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going from the military directly to the advertising industry isn't necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and.

Manufacturing 340

Manufacturing Advertising Marketing 340

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases.

Advertising 128

Advertising MarTech eCommerce 128

Ad Rants

NOVEMBER 6, 2023

As a marketer or business owner, you already know how important it is to catch the attention of potential customers. One way to do that is by using billboards. Billboards have long been a powerful advertising medium, capturing the attention of passersby and motorists alike. However, the effectiveness of a billboard campaign often hinges on one critical factor: location.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Seth Godin

NOVEMBER 23, 2023

A gift doesn’t diminish the giver. Sharing creates connection, possibility and energy. And the magic of gratitude is that it improves everything it touches, especially the person who offered it in the first place. So, what holds us back? Fear. Fear of connection, of change, of seeing what is possible. It might feel safer to focus on scarcity. Generosity and gratitude often go together.

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AdExchanger

NOVEMBER 12, 2023

There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and there’s no point trying to become another omnichannel DSP for everything. That isn’t true, mind you. What is true is that the only way to win now as a DSP is seemingly to forsake the […] The post The Specialist DSPs Giving Omnichannel Giants A Run For Their Money appeared first on AdExchanger.

Advertising 141

Advertising 141

Adweek

NOVEMBER 29, 2023

The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson. Paste financed the deal without raising outside capital, although the publisher wouldn't share further financial specifics. Jezebel was not profitable, according to.

Media 363

Media Finance Entertainment 363

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

Audience 139

Audience MarTech Marketing 139

Adweek

NOVEMBER 15, 2023

Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek. The media company, which houses the editorial titles BuzzFeed, HuffPost, Complex Media, First We Feast and Tasty, is shifting to operate its sales, technical and editorial operations by brand rather than emphasizing.

Entertainment 363

Entertainment Media 363

Adweek

NOVEMBER 13, 2023

Angel Reese was already a star, but when LSU won its first NCAA women's basketball championship in school history in April, No. 10 knew things would never be the same. "My price just went up. Today's price ain't tomorrow's price," Reese told reporters that night--with a gold crown in front of her--post-game in Dallas before.

Marketing 363

Marketing 363

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Advertising

Adweek

NOVEMBER 1, 2023

On Wednesdays we wear pink. and shop new Black Friday deals. The Mean Girls cast reunite in Walmart's ad for the busy holiday shopping season. Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprise their roles from the 2004 teen film for the campaign, which promotes the retailer's deals dropping each Wednesday beginning Nov. 1 through.

Retail 363

Retail 363

Adweek

NOVEMBER 21, 2023

With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge physical products with digital experiences, reaching new audiences and ultimately driving revenue. During Adweek's NexTech event on Nov. 15, Puma shared how its bullish Web3 initiatives dispelled common crypto critiques.

Audience 361

Audience 361

Adweek

NOVEMBER 10, 2023

Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. In 2012, before winning either of her two World Cup titles with the U.S. Women's National Team, she joined.

Marketing 361

Marketing Agency Advertising 361

Adweek

NOVEMBER 13, 2023

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a Mexican-Spanish slang term for a man] look in Miami?".

Marketing 354

Marketing Agency 354

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Adweek

NOVEMBER 30, 2023

The culture and entertainment publisher BuzzFeed Inc. has been granted an additional 180 days to raise the price of its stock above $1, according to SEC filings. The publicly traded media company had originally received a notice of delisting from the Nasdaq on May 31 warning the publisher that it had 180 days, ending on.

Entertainment 349

Entertainment Media 349

Adweek

NOVEMBER 10, 2023

Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ research on distinctive brand assets showed that logos and shapes were the strongest assets, with a distinctive font significantly less so. It also.

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Adweek

NOVEMBER 16, 2023

Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks.

Advertising 350

Advertising 350

Adweek

NOVEMBER 3, 2023

When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing the platform. One year later, the Twitter prediction has proven prescient, and thanks to new site features and ad products, people are coming back to.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Adweek

NOVEMBER 7, 2023

Some people make it look easy. Take Jose, a suave guy who is unfazed by bumps in the road. A stain on the shirt ends up looking like a cool tiger print. A wrong turn leads him to a happening party. Jose isn't a real person, but he does represent a new global platform from.

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Adweek

NOVEMBER 25, 2023

With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday. According to Adobe Analytics, a record $9.8 billion was spent Friday, traditionally the day retailers enter the "black" and a bellwether for holiday sales. That's.

Retail 347

Retail eCommerce 347

Adweek

NOVEMBER 22, 2023

As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn't it time for this clandestine.

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Adweek

NOVEMBER 30, 2023

Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X has been defended by the social media platform's chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: "Today, Elon Musk gave.

Advertising 345

Advertising Media 345

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Adweek

NOVEMBER 9, 2023

In the biggest broadcast deal ever for any women's sports league, the National Women's Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and Scripps Sports. The partners will combine to nationally broadcast 118 matches across partner platforms beginning in 2024--a massive increase from the 30 that will.

Marketing 345

Marketing 345

Adweek

NOVEMBER 30, 2023

As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk called out Disney CEO Bob Iger at The New York Times' DealBook Summit on Wednesday, as well as saying that advertisers leaving the.

Advertising 344

Advertising Media 344

Adweek

NOVEMBER 24, 2023

By now I'm willing to bet you're tired of wasting your precious ad spend on suboptimal conversion rates. The way out lies in having a solid marketing plan. As annoying as it might be to hear, the success (or lack thereof) around your marketing is almost always tied to how developed and intentional your plan.

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Conversion Rate Marketing Conversion 344

Adweek

NOVEMBER 16, 2023

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University's Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion.

Retail 344

Retail Marketing Media Advertising 344

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Adweek

NOVEMBER 5, 2023

The moral of this story: Never underestimate a granny with a glint in her eye. While it may seem that three elderly women are where they should be--bundled together on a park bench, watching some bobsledding kids from the sidelines in Amazon's holiday ad--they soon prove otherwise. What follows, after an assist from an overnight.

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Adweek

NOVEMBER 3, 2023

The media company Recurrent Ventures has dismissed its chief executive officer, Alex Vargas, after one year in the role, according to two people familiar with the matter. Vargas had served as the chief operating officer for seven months before becoming CEO. In his place, the company has elevated Andrew Perlman, a co-founder of Recurrent Ventures.

Media 338

Media 338

Adweek

NOVEMBER 21, 2023

It's a classic festive story: Rather than hating his boss, A Christmas Carol's Bob Cratchit pities his lonely and miserable employer Ebenezer Scrooge and hopes that he'll find joy in the holiday season. Apple's annual holiday film, Fuzzy Feelings, channels the same sentiment, following a woman who comes to see her grumpy boss in a.

Advertising 336

Advertising 336

Adweek

NOVEMBER 28, 2023

In the realm of B2B marketing, a subtle but pervasive problem looms--ironically, one of the industry's own creation. Clarity and meaning have become casualties in an ongoing war of words that often serve little purpose beyond filling content quotas or satisfying superficial engagement metrics. As marketing professionals, we pride ourselves on our ability to craft.

Marketing 334

Marketing 334

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.