Fuel Lines
MAY 2, 2014
'Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise. Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape.
Gods of Advertising
MAY 5, 2014
'What lights up the world? One can measure the passage of time by stringing together mega-trending items, those huge cultural conversations that seemingly light up the media. Such events are like Chinese lanterns illuminating our culture and society. I don’t necessarily like the strategy, as these cultural illuminations tend to represent our darkest moments as well.
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All About Advertising Law
MAY 12, 2014
'Katherine Heigl, a star of the television series Grey’s Anatomy and films like Knocked Up and 27 Dresses , recently made non-TMZ headlines when she sued drugstore chain Duane Reade for $6 million dollars for posting a photo of her to its Twitter and Facebook accounts, accompanied the text “Love a quick #DuaneReade run? Even @KatieHeigl can’t resist shopping #NYC’s favorite drugstore.” Here’s a copy of the Twitter post that has caused such a stir: What’s the problem, you
InMobi
MAY 29, 2014
Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Programmatic buying empowered marketers to achieve the efficiency desired, growing disproportionately with the rise of display advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Nick Burcher
MAY 29, 2014
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 29 May 2014. Diplo using Instagram to tease his latest remix. Producer / remixer / artist Diplo is currently in the process of remixing Lordes Tennis Court. We know this because he decided to tease us using his Instagram account. A black and white Instagram video clip highlights some of the new tune and sees Diplos 613,269 Instagram followers alerted to his new work - a simple bu
Advertising to Baby Boomers
MAY 16, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 16 May 2014. The Age Premium. Are companies finally catching on? The New York Times seems to think so: The Age Premium: Retaining Older Workers By Steven Greenhouse … They ( employers ) go the extra mile to assure experienced employees t
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
MAY 12, 2014
'“Me hate thinking about ads.” Read this piece by Bob Hoffman, former Chairman/CEO of namesake advertising agency, Hoffman Lewis and host of the popular trade blog, The Ad Contrarian. In the story, Bob laments how advertisers insist all their communications “close the gap” between them and the consumer. He writes: “We are always trying to force-feed a conclusion on consumers, when having the consumer draw her own conclusion would be a lot more effective.”.
All About Advertising Law
MAY 21, 2014
'Another consumer class action over allegedly false and misleading “natural” claims survived a motion to dismiss in the Southern District of New York on May 15, 2014. At issue in Ault v. J.M. Smucker Co. is whether “All Natural” claims made on labels of Smucker’s Crisco branded vegetable oils are false and misleading. The plaintiffs allege in their complaint that the claim is misleading for two reasons: 1) the oils are derived from genetically modified vegetables which are not natural, and 2)
InMobi
MAY 14, 2014
“Any customer can have a car painted any color he wants, so long as it is black” - Henry Ford. In 1908, Ford created a revolution in the automotive industry with the color black. To some extent banners did the same for the digital advertising industry (and by extension mobile advertising) in the early 2000s. But as the target audience becomes more tech savvy and the competition in the digital space burgeons, both users and developers have begun to ask for more - More options, more innovation and
Nick Burcher
MAY 18, 2014
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 18 May 2014. Arsenal players Facetime Theo Walcott after FA Cup Final victory. The 2014 FA Cup Final saw Arsenal play Hull at Wembley Stadium in London. After a great game Arsenal won the FA Cup trophy, but, after getting injured in an earlier round, Arsenals Theo Walcott was not at Wembley stadium.
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Advertising to Baby Boomers
MAY 29, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 29 May 2014. Nine Years Later: NostraChuckus Prophesy Come True. NostraChuckus , famed Soothsayer and advertising gadfly who’s been startling the world for years with his mundane prognostications , has again predicted the future.
Gods of Advertising
MAY 22, 2014
'“Does anyone remember laughter?” For some reason, Robert Plant ad-libbed the question during Led Zeppelin’s classic rock anthem, Stairway to Heaven. It’s a wincing sort of line, now relegated to music trivia. I was reminded of Plant’s exhortation, however, during a recent creative presentation to a client. Bit of set up. On WebEx, our audience was an unseen entity.
Gods of Advertising
MAY 8, 2014
'When it comes to evaluating ad copy, it’s not purely about judging the meaning of words. In order to truly assess copy properly, I also need to see what it looks like in a layout. The art directors were right: a block of copy is a visual. It needs to look right. Losing or adding a word or two in order to accommodate the layout should not be viewed by the writer as a concession. it’s also a part of creating good copy.
All About Advertising Law
MAY 6, 2014
'In today’s global marketplace, it is common to expand the marketing footprint of successful consumer products from one geographic market to multiple. In doing so, it is tempting to leverage economies of scale regarding the substantiation for any advertising claims associated with the consumer product. However, when moving a successful international product into the United States market, special care should be taken to ensure that the substantiation relied upon is relevant to U.S. consumers, a
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Gods of Advertising
MAY 15, 2014
'“Kiss me I’m Irish!” Has the human race jumped the shark? Talk about a Mondo couple of days. Where to begin? Was anything more sadly horrific than watching Donald Sterling dig himself into the abyss like he did on CNN with Anderson Cooper ? The clip is from Funny or Die but honestly you don’t need their overlay to be blown away.
All About Advertising Law
MAY 13, 2014
'As we noted recently , there have been a number of new developments in the TCPA, as the FCC and courts continue to grapple with interpretation of the rules. On March 27, 2014, the FCC took steps toward addressing the backlog of petitions pending at the FCC, answering two petitions through declaratory rulings. In response to the Cargo Airline Association’s petition, the FCC created a narrow exception to the prior express consent rule for package delivery notifications.
All About Advertising Law
MAY 20, 2014
'Building buzz around your product is usually a good thing. But creating a product out of buzz not necessarily so. Vibram USA Inc., a company promoting their FiveFingers minimalist or barefoot running shoes , recently found this out the hard way thanks to some class action lawyers. Barefoot running has long had its advocates, dating back to at least 1960 when Abebe Bikila , an Ethiopian runner, won the Olympic marathon running barefoot (turbo-powered shoes would be my footwear of choice).
Gods of Advertising
MAY 19, 2014
'They all look alike. Not! Upon leaving the new Godzilla movie, my wife and I found ourselves walking behind a couple young boys, perhaps 15 or 16 years old, and we could easily hear their conversation. Excitedly, they were discussing the pros and cons of the film we all just saw. One lamented how relatively little of the monsters actually comprised the movie.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
MAY 19, 2014
'Few, if any, of us would want to be remembered for the worst thing we’ve done in our life. Thankfully, for most of us that memory is likely not a very public one. However, in this digital age, more and more of what we do gets recorded and posted on the world wide web, which, unlike your company, has no document retention policy. As a result, the web can be unforgiving.
InMobi
MAY 6, 2014
With a strong emphasis on user privacy, the mobile app ecosystem has gone through several changes over time (such as deprecation of UDID, MAC address and so on). Recently, Apple introduced certain updates to their app submission guidelines wherein each developer must declare their intended usage of the Identifier for Advertising (IDFA) and respect Apple’s Limit Ad Tracking requirement.
Gods of Advertising
MAY 28, 2014
'At a restaurant the other day I overheard a woman paraphrase the famous Andy Warhol quote, “In the future, everyone will be world-famous for 15 minutes.” She was referring to a video her son recently posted on You Tube. She told her rapt friends it had “hundreds of views!” For her, and likely her boy, that meant fame. But is that what Andy Warhol meant?
Advertising to Baby Boomers
MAY 5, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 05 May 2014. Ageism Raises Its Techie Head. This post is a cheat. You’re getting a one-for-two deal.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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