Fuel Lines
OCTOBER 19, 2020
How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is slow or the worst happens.
Single Grain
OCTOBER 13, 2020
The e-commerce space is expanding at an astounding pace. In the first quarter of 2020, e-commerce accounted for 11.5% of all U.S. retail sales — a 14.5% increase over Q1 2019. For any business that is interested in this relatively new form of commerce and wants to expand its horizons into the digital sphere, the first step is to ask a simple question: How exactly do I create an e-commerce website?
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Ad Espresso
OCTOBER 23, 2020
It’s no secret that the world of buying and selling online is constantly changing. Keeping up with the latest and greatest trends in digital commerce is about as hard as, well, keeping up with the Kardashians. And just when you thought you had your ecommerce strategy nailed, there’s been a major paradigm shift. With the Read More.
More About Advertising
OCTOBER 19, 2020
I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of Howard Gossage, who — apart from being a wonderful copywriter — once set up Generalists Inc. as a sideline. Inspired perhaps by Marshall McLuhan (who he introduced to the wider business world) Gossage talked about.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
OCTOBER 20, 2020
“Even with every advantage I was given, I’ve had to plan, sweat, and fight for each move on this marketing game board.” -Mat Zucker There are two styles of books advertising professionals write when they want to tell their career “war stories” and impart some of their learned wisdom: Either it’s a cradle-to-boardroom minutiae-laden biography […].
Smarty Ads
OCTOBER 20, 2020
Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. In order to make your marketing efforts work it is important to understand.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
OCTOBER 30, 2020
This post was updated October 2020. “Infographics don’t work anymore.” “There are too many infographics out there. How is anyone going to notice mine?”. “They are too expensive, and we just don’t see the ROI.”. If you or your boss are saying any of these statements, you aren’t wrong. Like any marketing tactic, the infographic space is now saturated.
Lemonads
OCTOBER 30, 2020
Affiliate marketing has carved out a place in the digital advertising industry because it has helped thousands of renowned brands increase sales and fuel their growth. One of the keys to success for affiliates is the ability to use multiple channels to promote an advertiser’s products or services. This means that knowledgeable marketers not only opt to purchase traffic and leverage their own platforms but also turn to social media platforms to improve the performance of their revenue-generating
More About Advertising
OCTOBER 27, 2020
In-content advertising company Mirriad is showing off its AI-driven skills this Halloween with ‘Night of the Living Dead Brands,’ a spin on George Romero’s famous horror flick. See how many you can spot. Mirriad's Night of the Living Dead Brands from mirriad on Vimeo. Clever all round, not least as a product demo. MAA creative.
AdPulp
OCTOBER 16, 2020
Stan Richards, 88, never intended to retire or resign from the job he loves. Now, amid a firestorm of controversy over comments he made in an internal agency meeting—and the mass exodus of clients that resulted—Richards decided to resign last night from the agency he spent his life building. Dan Goldgeier and I discuss the […]. The post Ad Chatter, Episode 7: The Motel 6 Incident appeared first on Adpulp.
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Advertising to Baby Boomers
OCTOBER 30, 2020
Disclaimer : Nothing much about advertising. I just can’t get all hot ’n bothered by all this pro/anti Boomer stuff. I remember not caring about it and making fun of it almost twenty-five years ago: The Anti Boomer Page Published April 8, 1997 … Here's a kid sick of hearing about Boomers -- and I don't blame him … When I was his age all I ever heard about was the Depression and WWII.
All About Advertising Law
OCTOBER 30, 2020
A case about golf and advertising was too good for us not to write about. Recently, the U.S. District Court for the Central District of California issued a tentative preliminary injunction against GolfzonDeca, Inc. for marketing its GolfBuddy rangefinder. For you non-golfers, a rangefinder is a device that tells a golfer how far they are from the hole or other point on the course. [1] Golfers continually strive for equipment that might help them lower their scores, and we are reminded of the pre
Single Grain
OCTOBER 27, 2020
Three weeks ago, my fridge started making an alarming noise ten minutes before it started to leak water down the side. I rushed straight to Lowes to look at replacements, and the sales associate told me I was lucky. “Home Depot just had their big appliance sale,” he told me. “So we had to do ours, too. Couldn’t lose any customers because they had a sale and we didn’t!”.
Lemonads
OCTOBER 28, 2020
The digital marketing industry is projected to generate more than 980 billion US dollars by 2025. Affiliate marketing plays an important role in the continuous growth of the digital advertising vertical, but there are many challenges that advertisers, publishers, and other stakeholders need to address before these hurdles cause irreversible damage. Digital ad fraud affects businesses in all regions and verticals, creating an imbalance that produces a ripple of negative effects.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
OCTOBER 23, 2020
For many years the subject of responsibility in advertising and its impact on the economy, politics and society has been much debated. It has regularly been a prominent subject in the media, with issues ranging from Brexit to obesity. Societal and ethical debates arose as early as 1900. Back in the early 20th century advertising.
AdPulp
OCTOBER 23, 2020
A week and a day have passed since Stan Richards opted to step down after the firestorm of controversy surrounding his comments in an internal creative review for Motel 6. Comments that were quickly passed along to the client, who then fired the agency. What I’ve heard through the grapevine since is the activist role […]. The post You Won’t See This in the Trades: Rodrigo Maycotte Admires Stan Richards appeared first on Adpulp.
InMobi
OCTOBER 27, 2020
In the United States, the fall and winter months are peak times for the common cold and the flu. This year, however, the cold and flu season will look very different for two main reasons: The COVID-19 pandemic adds a distinct wrinkle to the 2020-2021 cold and flu season. As the U.S. Centers for Disease Control and Prevention has noted , “Because of the COVID-19 pandemic, reducing the spread of respiratory illnesses, like flu, this fall and winter is more important than ever.” How peo
Admixer
OCTOBER 22, 2020
Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground. According to the eMarketer report, by 2023 digital […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Single Grain
OCTOBER 6, 2020
Content refreshing (or content updating or content upgrading) has become increasingly popular among content marketers. HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Neil Patel also said that he has three full-time employees that update close to 90 posts per month. Here at Single Grain, we also update our content.
Lemonads
OCTOBER 26, 2020
Becoming a successful marketer requires discipline, creativity, and a strategic approach. In addition to learning about the latest marketing trends and ad formats available, affiliates and similar professionals need to determine how to apply this knowledge in order to get the best results. Despite the fact that some professionals rely solely on first-hand experience, conducting market research can shorten the learning curve and give marketers an advantage over the competition.
More About Advertising
OCTOBER 20, 2020
According to Mail Online Mindshare global boss Nick Emery was fired after entering the loo for a wee and baring his bottom, visible during a Zoom call. Pretty silly but enough to bring an abrupt end to a 20-year career at WPP’s Mindshare? There’ve probably been times on Zoom when most of us would welcome.
AdPulp
OCTOBER 4, 2020
Mozilla, the not-for-profit behind Firefox, was purpose-built to make the internet what it can be: an open tool for everyone — the powerful and the weak, the right and the left, everyone. Right now, Mozilla is on a mission to unfck the internet. “On an unfcked internet, platforms will create incentives to stop fomenting conflict […]. The post Mozilla Is Gettin’ After It appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
OCTOBER 27, 2020
We are pleased to announce that InMobi is now a certified demand partner on the Prebid Server. Prebid provides an open and flexible integration option for app developers and publishers looking for a fair and transparent header bidding platform. Publishers who choose to implement their own Prebid Server on the cloud and those who depend on hosted or white labelled Prebid Servers can now access InMobi demand through our adapter, available here.
All About Advertising Law
OCTOBER 20, 2020
The COVID-19 crisis has spawned a new wave of predatory behavior toward consumers, with the marketing of coronavirus-related products and untested cures. Regulators have responded to these behaviors swiftly and in a variety of ways. Richard Cleland, assistant director – division of advertising practices at the Federal Trade Commission (FTC), and Venable attorneys Melissa Steinman and Kristen Klesh addressed the advertising enforcement trends stemming from the COVID-19 pandemic and offered their
illumin
OCTOBER 19, 2020
It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey. Massive investments into technology to build, deploy and understand the consumer journey […].
Lemonads
OCTOBER 22, 2020
For this issue of Vertical of the Month, we’ll shine a light on the clairvoyance industry, give readers a summary of how it’s fared so far in 2020, and share tips to create better clairvoyance campaigns. Believing in extrasensory and supernatural services is a personal choice, but there is no denying that this vertical has a lot of potential for affiliates.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
OCTOBER 26, 2020
Surfing on the gazillions spent in the US presidential election isn’t a bad idea for a hitherto pretty low profile brand so bidet attachment Tushy is having a crack: inviting American to clean up their nether regions with water not paper. Production company is Black Powder Works. Seems kind of appropriate, especially in this election.
AdPulp
OCTOBER 31, 2020
Manhattan’s commercial real estate, like everything in The City, is outrageously expensive. Since COVID-19 infected our public spheres last March, these towering office structures have also been largely empty. Did you know that only 15% of office workers are projected to return by the end of 2020, according to the Partnership for New York City?
InMobi
OCTOBER 27, 2020
Monetization SDKs are an important source of revenue for apps but integrating with the wrong SDK can cause irreparable damage to a publisher's hard work and reputation. The hard work put into building apps needs to be sustained with commensurate continual efforts to protect them from malicious activities including those that degrade user experience and that violate user privacy.
Admixer
OCTOBER 16, 2020
A network and ad exchange are two crucial components of the programmatic marketplace. In large part, they share a similar objective, gathering publishers’ inventory to sell it programmatically to advertisers. Those two terms are frequently used interchangeably, which confuse their distinct roles in media buying. Despite the apparent similarities, ad networks and ad exchanges have […].
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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