This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
'A recent survey leads to 10 Best Practices for Ad Agency New Business. A mobile-friendly site can help your agency connect with customers and increase new business opportunities but a bad mobile experience can drive your prospects to your competition. Mobile users actively seek out and prefer to engage with mobile-friendly sites. It is now a critical component of building a strong agency brand, nurturing lasting prospective client relationships, and making mobile work for new business. “
The achingly chic Le Maison Champs Elyse, Paris, played host to the final leg of the now legendary Rich Media Roadshow last Friday as InMobi partnered with the MMA France to present an in-depth look at Rich Media in France. The unique decor and rarefied atmosphere of Le Maison created the perfect backdrop for two hours of key note speakers, panel Q&A and lively discussion on all facets of the rich media journey.
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 17 October 2012. Bodyform reply to Facebook post - and other Responding strategies. Chapter 9 of my book Paid Owned Earned (see Amazon link on the right of this page) is dedicated to Responding and highlights examples of different types of Responding activity.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 23 October 2012. The Future Of Consumer Doodad Technology. I’m stepping outside of my pundit-zone to babble about the future of consumer doodad technology.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'Time is often your greatest enemy when it comes to consistently acquiring new business opportunities so knowing where to focus your time is critical for the best results. I talk to people on a daily basis who don’t have enough time. Just this week, I was talking with two agency principals and a new business director that all basically said; “I’m out of time” Each said they had no more time to give their schedules were overloaded.
'Is your agency mobile ready for new business? Research has shown that the majority of businesses are still not ready to meet users’ mobile needs. This is an opportunity for new business for the agencies that are prepared for the growing shift to mobile. Are you clients’ sites mobile ready? Mobile devices are rapidly changing our online experience.
'Flying to Canada this morning for a whirlwind trip with agency New Business | Social Media Workshops being held over the next 3 days in Toronto, Vancouver and then Calgary. I appreciate the Institue of Communication Agencies for this opportunity. Click on the following link for additional information: ICA Events.
'Flying to Canada this morning for a whirlwind trip with agency New Business | Social Media Workshops being held over the next 3 days in Toronto, Vancouver and then Calgary. I appreciate the Institue of Communication Agencies for this opportunity. Click on the following link for additional information: ICA Events.
'Flying to Canada this morning for a whirlwind trip with agency New Business | Social Media Workshops being held over the next 3 days in Toronto, Vancouver and then Calgary. I appreciate the Institue of Communication Agencies for this opportunity. Click on the following link for additional information: ICA Events.
Great Insights lead to great actions and when it comes to managing an app business, knowing what insights to look for matters the most as its easy to get overwhelmed by the abundance of datthat can be tracked or measured. In my previous post , I introduced the notion of LTV, what it means for an app and how one can measure it. The obvious next point of discussion is how and what developers should do to maximize the LTV of app users.
Microsoft recently announced details of the new Surface , set to launch Oct 26. There has been a lot of excitement and anticipation around the device. Microsoft is leaving no stones unturned to get it right this time around. We are optimistic about Windows 8 and its prospects in the tablet and smartphone ecosystems. There are early signs of excitement and positive momentum.
The Apple marketing team is highly praiseworthy when it comes to creating hype around product launches. A recent press invitation which had a weve got a little more to show you feel, was no different. Rumours are rife that todays event will be the unveiling of a 7-inch addition to the iPad range; a move that might seem unwise to many people for a number of reasons.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the changes that occurred to Apple's App Store. App Store Redesigned Once the users finished testing out the new iOS 6 options, they were eager to find all their favorite apps and new apps to install into the extra row on their app home screens.
I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. In a diverse country with a population of more than a billion, a scorching pace of telecom growth and a young bright demographic, what do Indian app developers aim to achieve? Does the motivation to build something that gets users hooked, solves problems, creates a business that makes money (hopefully tons of it!
This is a guest post by Cath Willcox The changeover of Radio 1 breakfast show hosts, from the silver-haired veteran broadcaster Chris Moyles to former T4 presenter and friend of supermodels Nick Grimshaw, has been a clear effort by the BBC to target a younger audience. Affectionately known as Grimmy, Radio 1 new flagship host is symbolic of the radio station renewed efforts to bring the average listener age down from where it currently stands at 32 to within the 15-29 bracket.
InMobi recently partnered with the Mobile Marketing Centre of Excellence at the Interactive Advertising Bureau (IAB) on a study on Mobile and the Movies in the US. In this article, we will look at how we can interpret some of the finding for the African market. During this year, one of the largest cinema chains in Africa, Ster-Kinekor made significant strategic moves in the mobile arena by launching several mobile platforms to preview and book movies, including a BlackBerry, Android and iPhone
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The Financial Services sector is one of the largest digital media buyers Worldwide; digital media has given them the ability to run highly targeted campaigns, and only incur a cost when a prospect clicks on the banner. Being the Financial industry, models that can show return on investment like this are extremely attractive. This sector only has a requirement to generate leads, often the creative is bland with strong call to actions, and there are few clicks on the ad.
It is no surprise that mobiles are changing the way consumers search, shop and interact with one another. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with brands. This has casted range of opportunities for CPG companies to leverage mobile to grow their brands. This mobile revolution and the shift in consumer behavior is simply too large for CPG marketers to ignore.
Another weight-related headline! Dont worry, this one will not involve smoothies, workouts, or pills. As we approach the holidays and you think about your exciting seasonal interactive rich media ads, weight is something to considerwhen running rich media ads on mobile devices, that is. Imagine you are on a plane. This plane is carrying cargo. Your cargo is your set of creatives.
The much-loved Mobile Marketing Magazine team dipped their toes into the exciting world of conferences and exhibitions last week as they saw the launch of Mobile Marketing Live. Their fledgling two day event held at the Business Design Centre in Islington, London combined 500 square metres of exhibition space with an action-packed programme of key note speakers, panels and seminars.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi are proud to announce the release of InMobi Ad Tracker 2.0, which now packs more of a punch with AdTruths device recognition technology to improve conversion tracking and deliver valuable insights to assist advertisers in optimizing their campaigns. AdTruths GM & VP James Lamberti hails the latest release as a step forward in solving the audience recognition crisis, while InMobis VP of Products Chandrashekhar Vattikuti, says that as a result of this partnership with AdTruth, InMobi A
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 19 October 2012. Kit Kat in space! #breakfromgravity [video + photos]. Following trends and piggybacking buzz is a productive way of producing Earned Media and Kit Kat followed this route by producing some fun activity around Felix Baumgartners supersonic freefall.
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 15 October 2012. Post Office new TV ad promotes Twitter customer service (and more). The new TV advertising campaign for the Post Office debuted on UK TV last night. The ad is part of an integrated campaign that aims to showcase the breadth of services available through the Post Office.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 08 October 2012. Creative Diversity. From July 2011: The Press Release Parade I’m on the list.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 31 October 2012. NostraChuckus Predicts The Future Again: Crest 50+ Toothpaste. Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 16 October 2012. Global Diversity. I received an email the other day – actually a group email from a marketing company in another part of the world: Hi… We have recently refreshed our website and loaded some detailed analytics repo
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
279 
Let's personalize your content