Single Grain
SEPTEMBER 22, 2020
Have you ever tried hosting an online giveaway? Are there clear benefits? Should you host a giveaway? Well, if you are a brand that’s looking to increase website traffic drastically, then yes! Big brands often use giveaways to boost website traffic. And with those same giveaways, they increase social media followers, engagement, build email lists, get referral sales, and more.
AdPulp
SEPTEMBER 29, 2020
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. For anyone struggling with what seems more like a scavenger hunt than a job hunt, I feel you. As a young creative striving to break into advertising […]. The post Dear Young Creatives, You Can Do This.
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More About Advertising
SEPTEMBER 30, 2020
The Guardian has discovered that UK government spending on “consultants” had risen to £1.5bn in the last reported year (2017/18, post-Brexit vote) while spending among the top ten on Covid-19-related activities – including the heavyweight (and much-praised, here anyway) NHS campaign from MullenLowe – accounts for nearly £90m among the top ten suppliers.
Smarty Ads
SEPTEMBER 16, 2020
Why is parting time (scheduling) of your ad campaign so important? When you launch an ad campaign on the advertising platform you have two possible scenarios to follow: to distribute ad serving evenly during the period or show ads only during particular days/hours. Setting the time of parting on DSP.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Gods of Advertising
SEPTEMBER 10, 2020
It’s easier to love the mystery than be smitten by a prophecy. I used to wake up fearful, painfully wondering how I might endure the day, inevitably turning to drugs and alcohol to relieve my stress, thus beginning the vicious cycle of addiction another 24 hours. That was my reality. It is one every addict and alcoholic knows sadly and deeply. I was in the grip of a Higher Power that punished me and then saved me, over and over again.
Advertising to Baby Boomers
SEPTEMBER 24, 2020
Virtual friend Marc Middleton and his crew have been producing Growing Bolder for …. Well, he was a young whippersnapper when it all began: 04 October 2008 Growing Bolder Series on PBS Hi Chuck, I thought you might be interested in our news about the Growing Bolder TV Show… It’s returning this fall: Sneak Preview of Growing Bolder Season 6 This season, we’re proud to bring you more stories of ordinary people living extraordinary lives… The GB web site is full of great info, entertainment, and vi
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
SEPTEMBER 22, 2020
What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing […]. The post Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens appeared first on Adpulp.
More About Advertising
SEPTEMBER 2, 2020
The Uk’s Asda – which owner Walmart is trying to spruce up for a partial sale or flotation – is taking discounters Aldi and Lidll (and Tesco) full on by bringing back its “pocket tap” price campaign, harking back to the days when Alan leighton and Archie Norman were running the show. It says it’s.
All About Advertising Law
SEPTEMBER 22, 2020
The past five years have seen a major uptick in FTC enforcement against alleged charity fundraising scams, along with increased multi-state coordination in this space. Regular readers of this blog already know that, by having read this , this , this , and this. On September 15, 2020, the FTC filed a complaint in the U.S. District Court for the Southern District of New York against fundraiser Outreach Calling, its owner and principal Mark Gelvan, two other related organizations, and three additio
Gods of Advertising
SEPTEMBER 22, 2020
Leaves in the pool… You always try and view the Program through the eyes of a newcomer. Though many members feel otherwise, for you listening to the old timers has limited value. The rawness of someone in his first 30 days is why you keep coming back. You haven’t had a drink in 14 years and gave up pills soon after. You are looking for someone new.
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Advertising to Baby Boomers
SEPTEMBER 23, 2020
I’ve been writing about ageism for decades – even before I knew there was a term for it. Apparently, I was behind the curve. Ageism was coined in 1969. Back then yours truly was nineteen. I don’t remember being ageist. Maybe I was. I thought people were wonderful or idiots for whatever reasons. The reasons weren’t based on age. My heroes and villains were young and old.
Single Grain
SEPTEMBER 30, 2020
The SaaS industry is growing rapidly: Between 2019 and 2023, the global SaaS market is forecast to be worth a staggering $60.36 billion and is expected to register a 9% CAGR (compound annual growth rate) within these four years. When SaaS started, vendors focused on providing solutions that covered various industries (also known as horizontal SaaS ).
AdPulp
SEPTEMBER 12, 2020
“Karen” wants her privacy. Come to think of it, so does “Ken.” I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. “Read heart emoji. Blue heart emoji. Puke emoji!” The spot offers the technorati a funny takedown of the quantified life and a well-earned poke […].
More About Advertising
SEPTEMBER 29, 2020
All agencies are cutting back in the pandemic, especially perhaps those owned by ad holding companies that have external shareholders to satisfy (who may be less forgiving by the end of the year if they don’t see a light at the end of the tunnel.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smarty Ads
SEPTEMBER 2, 2020
Is there a battle between white label vs private label? Probably more of confusion then battle. Thing is, these business models represent similar relations between manufacturers and retailers. Still, they have several important differences between private label vs white label that advertisers and marketers should know. In this article, we.
Gods of Advertising
SEPTEMBER 18, 2020
The non-addict asks what is the meaning of life? The addict asks: Is this all there is? You called this many things: frustration, dissatisfaction, expectation … the yearning. Desiring something else. More. These unmet desires found respite in drugs and alcohol, albeit temporarily. But it was better than the alternative, or so it always seemed at the time, all the time.
Lemonads
SEPTEMBER 29, 2020
During the period of uncertainty, numbers and stats become the main sources of an adequate assessment of what’s going on. How to get it? If you’re looking for a high level of accuracy, an ad tracker should be the first thing to consider. Luckily, the list of our partners has been recently expanded by RedTrack - a trustworthy ad tracking solution with a super loyal customer base from 100+ countries.
Single Grain
SEPTEMBER 1, 2020
When we talk about bots in the general sense, we are typically referring to Internet bots that systematically browse the web for the purpose of web indexing. Web indexing is responsible for making sure that your website and its pages appear on the SERPs. As marketers know, when you successfully index a web page, it results in more traffic to your site and allows newly added pages to be discovered more quickly.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
SEPTEMBER 11, 2020
In this new episode of Ad Chatter, Dan Goldgeier and I discuss the value of Jack Morton’s new training program, Camp Jack; “Black to Yellow,” the new travel and tourism campaign from South Dakota and Wyoming; a new mouth-watering commercial for the National Restaurant Association; what the B Corp designation means for brands; and the […].
More About Advertising
SEPTEMBER 21, 2020
Energy companies are never the most popular: hogging the headlines when they put prices up, forgotten by most when they don’t. French-owned EDF Energy (Électricité de France) is displaying its eco-credential in the first campaign from recently-appointed creative and media agency Havas, specifically telling us that its teams of engineers and others are “busy doing.
InMobi
SEPTEMBER 27, 2020
IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. While a step in the right direction, the first version of TCF did not have the larger publisher consensus required to drive adoption. Since then, the industry has seen an update on the framework with the launch of TCF 2.0, which now provides sufficient control back to the publisher, while maintaining its cor
Gods of Advertising
SEPTEMBER 15, 2020
Lying in bed you wait for the Seroquel and Gabapentin to kick in, drugs that were prescribed 15 years ago by the head of addiction therapy at Rush Hospital in Chicago. He’d said they were non-habit forming. Yet you cannot sleep without them. Go figure. Despite being agnostic/atheist, you say a brief and scattered prayer, thanking a “Higher Power” (AA‘s euphemism for God) for keeping you clean and sober and forgiving you your defects of character.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Lemonads
SEPTEMBER 27, 2020
Over the last few decades, governments and private companies alike have shifted from paper records to a mostly digital environment. While this has improved functionality and allowed these organizations to deliver better services, it has also opened the floodgates of digital fraud and cybercrime as a whole. From financial institutions to government agencies, cybercriminals have successfully targeted dozens of industries and the digital marketing vertical is no exception.
Single Grain
SEPTEMBER 17, 2020
Having a web presence is essential for building a business in our digital world. But figuring out how to get started can be an overwhelming experience: One look at the options available and you’ll run into a slew of jargon like uptime, VPS, SSL certificates and WordPress. Let’s put those terms to the side for a minute. If you want to set your business up online, the first thing you’ll need is a web host — that’s basically your website’s “house” on the Internet.
AdPulp
SEPTEMBER 23, 2020
It’s not every day that I come across a mind-blowing marketing communications statistic. I found one on Kiss Metrics’ site that I must share with you. Approximately 96% of visitors that come to your website are not ready to buy. Thanks, But I’m Just Browsing To move casual browsers of company information toward a purchase, […]. The post Funnels Make Sucky Noises.
More About Advertising
SEPTEMBER 25, 2020
In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. With millions of businesses vying for people’s attention on every platform, one of the best ways to stand out from the crowd is to create engaging marketing material that users can retain.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
InMobi
SEPTEMBER 24, 2020
New SDKs for iOS 14 and Android 11 Apple and Google launched their latest mobile operating system versions, iOS 14 and Android 11, in September 2020. Changes to user privacy and the power to manage data is at the forefront of both releases. We recently released InMobi iOS SDK 910 and InMobi Android SDK 910 which are compliant with these OS changes. As such, we strongly recommend moving to our latest SDK to stay compliant and quickly unlock any potential revenue.
Gods of Advertising
SEPTEMBER 2, 2020
Yet, you were inquisitive in other ways, always wanting to know why. You liked to talk with adults and easily made them laugh. You got Woody Allen. You had a superb vocabulary and received high marks at school. Less physical and more sensitive than the average boy, you preferred nature to the man-made and pursued hobbies over sports. You collected rocks, raised guppies and caught butterflies, managed to find numerous species darting and flitting amid the small backyards on your block.
Lemonads
SEPTEMBER 25, 2020
Advertisers have many ways of growing their traffic. Running push campaigns is one of them. Push ads are short and clickable messages sent by a website to a base of subscribers. They look similar to push notifications only they’re sent from websites (not apps) and can be sent on mobile or desktop. In this section, we’ll talk about the function of push campaigns.
Single Grain
SEPTEMBER 23, 2020
When I purchased Single Grain in 2014 people called me crazy. “Has lots of potential” was not on their minds when they saw me buy a failing business for $2. But I knew where I wanted to take the company, and how — and the Single Grain of today is the fruit of that labor. It’s symbolized best by our logo, a Phoenix egg : Through perseverance and ingenuity, we rose from the dustheap of digital marketing agencies and grew to the point where we now work with companies like Uber, Amazon and Airbnb.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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