Adweek
APRIL 9, 2024
Bacardi Rum, leaning further into music as a key driver in its marketing, kicked off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello. The new relationship marks the first time the liquor brand has signed a performer to a multiyear pact, according to Roberto Ramirez Laverde, Bacardi.
Ad Rants
APRIL 11, 2024
If you like taking a selfie or two, you'll know that lighting is everything. It's crazy the impact lighting has on the outcome of the selfie. If you can catch the day when the sun is just right, you'll have a golden glow and piercing eyes. But not every hour of the day will allow you to get that look. So, below, we've created a guide for the best time of day for selfies.
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Seth Godin
APRIL 6, 2024
When a resource can be used more efficiently, we end up using more of the thing, not less. So, when cars get better gas mileage, people drive more, and consumption can actually go up. When AI learns to write computer code, the demand for programmers goes up , because more efficient code is more attractive, and we want more of it. Household appliances that are designed to save time and trouble end up being used for more than simply maintaining the previous level of tidiness.
AdExchanger
APRIL 23, 2024
Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
APRIL 18, 2024
I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).
The Ad Tech Blog
APRIL 29, 2024
At the juncture of social networking and e-commerce, social commerce offers unparalleled opportunities for brands to deepen customer relationships and drive sales directly within the social media landscape. But what does the horizon hold for this dynamic field as we approach 2024? Let’s delve into the key trends, strategies, and predictions that will shape the future of social commerce on Facebook and beyond.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
APRIL 11, 2024
When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.
Seth Godin
APRIL 2, 2024
Fear is self-focused. Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in traffic, are eaten by an alligator… And generosity is about others. “How can I help?” Jumping in the water to save a struggling swimmer stops us from worrying about how we look in our suit or whether the water is cold.
AdExchanger
APRIL 25, 2024
On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline. But was it really that juicy of an announcement? There’s been collective scrutiny from the industry and plenty of concerns voiced pertaining to the solutions proposed in the Privacy Sandbox.
Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.
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The Ad Tech Blog
APRIL 28, 2024
Understanding Blockchain in Advertising Key Points Decentralized Data Management: Blockchain technology offers a decentralized framework, ensuring that data across the advertising network is not controlled by any single entity, which enhances security and transparency. Enhanced User Privacy: By leveraging blockchain, user data can be anonymized, reducing the risks of personal data misuse and enhancing user trust.
Adweek
APRIL 11, 2024
Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as the 2010s before her rap in a Houston artist cypher went viral on social media in 2016. The Grammy Award-winning artist's original content.
Adweek
APRIL 1, 2024
Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the company told ADWEEK. Perplexity uses AI to answer users' questions, based on web sources. It incorporates videos and images in the response.
Adweek
APRIL 19, 2024
We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for its advertising budget. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore. Reports and industry pros.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
APRIL 10, 2024
A delicious smell can inspire cravings and lure passersby into a restaurant. McDonald's put that power to the test by deploying a series of billboards diffusing the scent of its bestselling french fries. Amsterdam-based agency TBWANeboko collaborated with Raul&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red.
Adweek
APRIL 11, 2024
Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The.
Adweek
APRIL 13, 2024
Heading into Monday's WNBA Draft, Ice Cube's offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz--founder and CEO of production company/record label/management agency The Firm--the lucrative offer to join the Big3 next season isn't a marketing move. Much.
Adweek
APRIL 17, 2024
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oreal, ESPN, Pepsi, and Garnier. AI funding in the U.S. grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. 2022), raising $42.5 billion across 2,500.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
APRIL 25, 2024
French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of that goal, according to business development officer Arnaud Aubron, though the publisher declined to provide an update on its exact subscriber.
Adweek
APRIL 18, 2024
If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. Outdated. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up. We're talking over 800,000 impressions, 5,000 reactions and a.
Adweek
APRIL 16, 2024
John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a "chief tractor officer" who will create TikTok content for the brand. San Francisco 49ers quarterback Brock Purdy launches the search alongside fellow player Colton McKivitz. A promotional video for.
Adweek
APRIL 17, 2024
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
APRIL 23, 2024
Concerns about TikTok's uncertain future in the U.S. have once again sparked client concerns after the House's passing on Saturday of another divest-or-ban bill. The revised bill extends the timeline for ByteDance to complete the sale of TikTok from six months to a year to avoid the proposed ban. TikTok is expected to file a.
Adweek
APRIL 4, 2024
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. "It's data that puts the transaction in context," he said. While metadata can.
Adweek
APRIL 22, 2024
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to Make You Think" is a milestone in the BBC's global expansion efforts and debuts in the U.S. following recent investment in North.
Adweek
APRIL 1, 2024
The idea behind Bud Light's #EasyCarryContest, which debuted around this time last year, was straightforward: Offer people a chance to win $15,000 for posting a video of themselves carrying as many cans, bottles or glasses of beer as possible. Much like some of the footage participants shared online, the outcome has been messy. Enter to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
APRIL 19, 2024
As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has picked up a breadth of expertise, which has led to recognition by trades like ADWEEK, Business Insider and Hashtag Paid. She's also built an engaged fanbase that not only understands her brand of humor, but.
Adweek
APRIL 6, 2024
Taco Bell has the power to take over on social media, and it's time to taco bout it. CMO Taylor Montgomery has been at the center of some of Taco Bell's biggest campaigns, including recruiting Doja Cat to headline the return of Mexican Pizza, teaming up with LeBron James to fight against the "Taco Tuesday".
Adweek
APRIL 18, 2024
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of advertising for North America, left there to replace Lubars at BBDO. Now, Dentsu Creative chief creative officer of U.S. and LATAM, Rafael Rizuto, has departed Dentsu to.
Adweek
APRIL 8, 2024
There's a new chief in town: the chief brand officer (CBO). Does this mean the CMO role is becoming obsolete? Not at all. It simply means many companies are recognizing the shifting landscape of customer engagement and the implications and opportunities for better brand-building. In most organizations, the CBO role complements the CMO, where both.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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