Adweek
JULY 11, 2024
Who doesn't love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I'm writing this, you may have someone from.
AdExchanger
JULY 22, 2024
Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies. Google […] The post Google Says It Might Not Deprecate Cookies In Chrome After All (?!
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Martech
JULY 17, 2024
Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven
Seth Godin
JULY 5, 2024
The people most likely to sign up for coaching or additional learning are the folks who are already good at their craft. “I’m terrible at this,” can lead to, “and I don’t want to be reminded of it.” Or perhaps, “I don’t want to waste their time,” or, “I’m never going to get better.” When it’s possible to get better, embracing mediocrity isn’t a useful strategy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Ad Monsters
JULY 29, 2024
Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. As the dust settles, let’s dig into what this means for publishers, advertisers, and the future of privacy-preserving technologies. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.
Exchange Wire
JULY 24, 2024
First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [.] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 9, 2024
There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register. There are 68 names on the confirmed list. Some of them will testify live, and others […] The post The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising appeared first on AdExchanger.
Martech
JULY 1, 2024
You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).
Seth Godin
JULY 17, 2024
My friend’s organization is working with a branding studio to think about how they appear to people who don’t know them well. This is sometimes called ‘rebranding.’ What is almost always done in practice is actually better referred to as re-logo-ing. A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.
Ad Monsters
JULY 3, 2024
At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future.
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More About Advertising
JULY 30, 2024
ITV is asking us to “take your mate on a date” and celebrate our friendships as much we do our romances. Stars including Maya Jama, Ant & Dec, Dermot O’Leary and Alison Hammond are here to show a friendly face of ITV, doing a lot for the station’s branding as well as the nation’s mental … The post Uncommon and ITV go romantic on friendship for ‘Britain get talking’ first appeared on More About Advertising.
Adweek
JULY 8, 2024
Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner's bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative "go f**k yourself" comment to advertisers, explaining that X.
AdExchanger
JULY 25, 2024
Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so that users can opt into cookie tracking – or not. But nobody, not even inside […] The post The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval appeared first on AdExchanger.
Martech
JULY 29, 2024
Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
JULY 26, 2024
Willpower is overrated. If you want to eat healthier, don’t work hard to avoid stopping at the cookie jar when you walk into the kitchen. Get rid of the cookie jar. Systems are long-lasting, widespread and resilient. We can push back on them with effort, but over time, the system usually comes out ahead. Once we see a system, we can change it.
Ad Monsters
JULY 2, 2024
With Yahoo Creative, advertisers can use real-time insights to hone in on their creativity and develop more relevant ads. The only thing consistent in advertising is change, and the keys to thriving amongst the recurring shifts are innovation, adaptability, and a deep understanding of client needs. Yahoo Creative, under the leadership of Tony Gemma, embodies these principles.
Exchange Wire
JULY 25, 2024
Forget sipping rosé as you promenade in your summer finery down La Croissette. Forget the end of year awards festivities as you wrestle with the choice of lamb or chicken. Forget even Google’s u-turn on the deprecation of the third-party [.] The post United States Vs Google: The Biggest Event of the Year appeared first on ExchangeWire.com.
Adweek
JULY 12, 2024
After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin' is making more music by releasing its first EP exclusively on Spotify today. *NSYNC's Joey Fatone and the Backstreet Boys' A.J. McLean have united as the Iced Boys for their first duet, "Iced Like My Coffee." Referencing the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 29, 2024
Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would affect development and adoption for the Chrome Privacy Sandbox. The post Google Says It’s Still Figuring Out How A Cookie Opt-In Model Will Work appeared first on AdExchanger.
Martech
JULY 24, 2024
Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.
Seth Godin
JULY 16, 2024
Bullies use intimidation and power to force others to act against their best interests. Bullies blame the victim, assuring everyone that they wouldn’t have to use force if people would simply go along with what they want. Effective bullies organize a small mob to enforce their wishes. Living and working with bullies is no fun. And it’s not productive or resilient.
Ad Monsters
JULY 31, 2024
The COOL company is on a mission to revolutionize our broken ad tech ecosystem with innovative solutions that transform the entire spectrum. The “COOL” Company isn’t just a name; it’s a way of being. The new ad tech company, formed when Insticator recently acquired ADventori, seeks to mend the fractured ecosystem. Founded on the principles of creating a better experience for everyone , their comprehensive suite of solutions is tailored for every sector.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
JULY 18, 2024
Back in April, IAB forecast digital video to surpass linear TV in US ad spend this year. Now the trade organisation has released part two of its ‘2024 Digital Video Ad Spend & Strategy Report’, to examine the motivations of buyers who now consider social video (70 percent) and CTV (69 percent) a “must buy” on their media plans, including where those budgets are coming from.
Adweek
JULY 22, 2024
"Am I a bad person, tell me, am I?" actor Willem Dafoe, asks in the voiceover for Nike's latest ad, as clips of elite athletes, including basketball forward LeBron James, runner Sha'Carri Richardson, Italian fencer Bebe Vio and tennis icon Serna Williams, flicker across the screen. "I have no empathy, I don't respect you, I'm.
AdExchanger
JULY 31, 2024
When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid requests. Response times can vary based on factors like site visitors’ geographic region, what devices they’re using or whether the SSP has a server-side or client-side […] The post Magnite Tackles Fully Automated Prebid Wrapper Optimization appeared first on AdExchanger.
Martech
JULY 2, 2024
To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
JULY 1, 2024
The best jugglers don’t seem to be trying very hard. That’s because they understand what the work involves, and they don’t confuse effort with results. Some approaches to keep in mind: Focus on the work at hand Don’t take on more than you can handle Establish a spec, and ignore perfection Throws are far more important than catches Devote a significant amount of time to honing your craft Consistently add incremental challenges Frantic leads to more frantic.
Ad Monsters
JULY 9, 2024
Explore Apple’s AdAttributionKit, the innovative framework transforming ad attribution for app publishers. Learn about its features, how it compares to SKAdNetwork, and its impact on ad performance and privacy compliance in mobile monetization. When Apple introduced App Tracking Transparency ( ATT ), it sent ripples through the digital ad world.
Oko
JULY 12, 2024
So, you’ve got ads running on your website, but you’re ready to take things to the next level. Here are five ways to kick your revenue up a notch. “Sucking at something is the first step towards being sorta good at something.” – Jake the Dog, Adventure Time Most things we do can be separated […] The post 5 Advanced Monetization Strategies for Online Publishers appeared first on OKO Digital.
Adweek
JULY 11, 2024
In 2015, CNN's Gary Tuchman visited a Fort Worth woman named Elizabeth Sullivan, age 104, to uncover her secret to longevity. Sullivan was happy to tell him: three cans of Dr Pepper a day. "Doctors told me that if I drink it, I will die--but they died first," she said. Sullivan's health advice is open.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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