Adweek
JULY 11, 2024
Who doesn't love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I'm writing this, you may have someone from.
Ad Rants
JULY 3, 2024
Maintaining an ethical approach to advertising is key if you work in marketing. Ethical branding shows that you care about the needs of your audience and take your social responsibility seriously. Utilizing shady marketing techniques -- like manipulative pricing and false claims -- can land you in hot legal water and damage your reputation, too. This is a serious issue if you are marketing a growing brand and are trying to capture a share of the target market for yourself.
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Martech
JULY 29, 2024
Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.
illumin
JULY 18, 2024
Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. It is a proven use case that makes introducing AI into your organization seamless and more likely to succeed. The predictions made by predictive AI drive millions of decisions every single day. This technology can quickly process data and give marketers accurate and meaningful predictions about consumer behavior.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
JULY 5, 2024
The people most likely to sign up for coaching or additional learning are the folks who are already good at their craft. “I’m terrible at this,” can lead to, “and I don’t want to be reminded of it.” Or perhaps, “I don’t want to waste their time,” or, “I’m never going to get better.” When it’s possible to get better, embracing mediocrity isn’t a useful strategy.
AdExchanger
JULY 22, 2024
Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies. Google […] The post Google Says It Might Not Deprecate Cookies In Chrome After All (?!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Rants
JULY 3, 2024
Hey there! Navigating the digital landscape can feel overwhelming. What strategies do you use to make your brand stand out in a competitive market? There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more.
Martech
JULY 17, 2024
Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven
Adweek
JULY 25, 2024
The Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the Paris 2024 Summer Olympics, which take place July 26 through Aug. 11, won't be business as usual for the broadcaster. The company is bringing in teams of celebrities, including Jimmy Fallon, Snoop Dogg, Call Her.
Adweek
JULY 24, 2024
Over the last three months, The New York Times has been using generative artificial intelligence (AI) to align a brand's campaign message with the most relevant articles and interested audiences, executives told ADWEEK. And it's seeing promising campaign results. The gen AI-powered ad tool, called BrandMatch, uses large language models (LLMs) to decode an advertiser's.
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Adweek
JULY 8, 2024
Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner's bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative "go f**k yourself" comment to advertisers, explaining that X.
Adweek
JULY 25, 2024
The next time you're in a Walmart store, don't be surprised if you see an insurance ad looping on TV screens. Walmart Connect, Walmart's advertising arm, will begin selling in-store ads to brands that don't sell products on Walmart's shelves--known as non-endemic advertisers--like financial companies, auto brands and quick-service restaurants. The new offering was shared.
Adweek
JULY 22, 2024
It's been a tough few days for CrowdStrike and its biggest customer brands. Microsoft, Delta and others were directly impacted by the global outage on July 18, with many citing the blue screen of death as a sign that Y2K was finally happening in 2024. The incident unfolded when a faulty CrowdStrike update compromised 8.5.
Adweek
JULY 30, 2024
Adam Foroughi, CEO of mobile adtech firm AppLovin, made $83.4 million last year. His total compensation, which includes salary, bonus, equity awards and all other forms of financial remuneration, was 795 times more than the median pay of AppLovin's 1,745 employees. If that sounds like a lot, it is. In 2023, the median compensation for.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
JULY 3, 2024
Ad spend on TikTok year-over-year has been growing, but that growth has cooled since the threat of a potential U.S. ban was announced in March. However, the platform's user growth, especially among younger people, is flagging, according to data shared by five sources. TikTok's ad spend in March--the month the potential ban was announced--was up.
Adweek
JULY 23, 2024
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are limiting their clients' exposure to streaming ads from Pluto TV, whose parent company Paramount has agreed to merge with media company Skydance. They are worried that Pluto TV is taking advantage of programmatic auctions to.
Adweek
JULY 12, 2024
After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin' is making more music by releasing its first EP exclusively on Spotify today. *NSYNC's Joey Fatone and the Backstreet Boys' A.J. McLean have united as the Iced Boys for their first duet, "Iced Like My Coffee." Referencing the.
Adweek
JULY 29, 2024
Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Adweek
JULY 25, 2024
Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The move expands Publicis' ability to connect brands and consumers through targeted digital influencer campaigns, culling from Influential's network of over 3.5 million creators. Influential is the largest influencer marketing company in the world by revenue.
Adweek
JULY 11, 2024
In 2015, CNN's Gary Tuchman visited a Fort Worth woman named Elizabeth Sullivan, age 104, to uncover her secret to longevity. Sullivan was happy to tell him: three cans of Dr Pepper a day. "Doctors told me that if I drink it, I will die--but they died first," she said. Sullivan's health advice is open.
Adweek
JULY 22, 2024
Google, which has been asserting since 2020 that it would stop passing third-party cookies in the Chrome browser, is planning to abandon that course. In a blog post published today, the tech giant said that given the amount of work it would take to move away from cookies, and the amount of impact it would.
Adweek
JULY 22, 2024
"Am I a bad person, tell me, am I?" actor Willem Dafoe, asks in the voiceover for Nike's latest ad, as clips of elite athletes, including basketball forward LeBron James, runner Sha'Carri Richardson, Italian fencer Bebe Vio and tennis icon Serna Williams, flicker across the screen. "I have no empathy, I don't respect you, I'm.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adweek
JULY 19, 2024
According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back.
Adweek
JULY 25, 2024
Guys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That's up from 31% who said the same just two years ago. Around three in four American women, for comparison, use skincare products. "Our research shows a growing market for male.
Adweek
JULY 23, 2024
Best Buy has refreshed its brand today, expanding the color palette and adding the tagline, "imagine that." It also added a holographic spokesperson, Gram. The logo, updated in 2018, remains the same. The consumer electronics retailer aims to adapt to changing buying habits and lean into retail media's growth while presumably turning around 10 straight.
Adweek
JULY 18, 2024
Apple's Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. In "The Underdogs: OOO (Out of Office)," created in-house, the crew is in Thailand, racing against the clock to launch a new product by the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
JULY 16, 2024
ADWEEK's Audio Awards honor the best in podcast excellence, including host Julia Louis-Dreyfus, the Kelce brothers' sports smash hit New Heights (winning for the second year in a row) and the True Detective companion show. Podcasting's marketing investment has struggled to reflect its influence on culture: The IAB predicts podcasting will grow 12% to over.
Adweek
JULY 14, 2024
Futbol in the U.S. is experiencing unprecedented growth; high-profile tournaments such as the CONMEBOL Copa America and Leagues Cup this year are warming the country up for the highly anticipated 2026 FIFA World Cup that will be taking place in 16 stadiums across North America. This surge in futbol's popularity has left fans, particularly those.
Adweek
JULY 30, 2024
It's only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Today, NBCU announced it's delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Additionally, 70%.
Adweek
JULY 30, 2024
The Code and Theory Network has expanded to include agencies such as Instrument and Left Field Labs. The move aligns Stagwell's digital transformation agencies under the Code and Theory Network to strengthen its digital transformation capabilities. This expansion bolsters the Code and Theory Network, Stagwell's digital transformation network, backed by 50% engineers and 50% creatives.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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