Adweek
AUGUST 27, 2024
Google's upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid retaining messages that relate to the case, the DOJ argued. Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia considered a motion today from the U.S. Department of Justice seeking.
AdExchanger
AUGUST 1, 2024
Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies. The post Outbrain Acquires Teads From Altice For $1 Billion appeared first on AdExchanger.
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Martech
AUGUST 26, 2024
Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here are five of the most important developments. 1. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves.
Marketing Tech News
AUGUST 16, 2024
Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity” This is according to CleverTap, the all-in-one engagement platform, which has released a market research report on ‘Unraveling the Cross-Channel Marketing Strategy‘ The study underscores the importance of understanding local and industry-specific nuances to optimise cross-channel strategies as.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
AUGUST 27, 2024
Omnicom is centralising its creative agencies under TBWA leadership in a new entity Omnicom Advertising Group (OAG.) This mirrors its media entity OMG. OAG will be led by TBWA CEO Troy Ruhanen (below.) TBWA’s Deepthi Prakash and CFO Denis Streiff also take senior roles. This is a considerable comedown in the world of Omnicom for … The post TBWA on top as Omnicom forms new Omnicom Advertising Group first appeared on More About Advertising.
Seth Godin
AUGUST 29, 2024
Pharmacists used to mix chemicals by hand to create prescriptions. Opticians used to grind lenses from scratch. Lawyers used to start with an empty page. Graphic designers needed to know how to draw. All of these jobs are still important. None of them are the same as they were thirty years ago. In your work, are you fighting the change or leading it?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 11, 2024
The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous. But it presents an opportunity to rethink our industry’s broken approach to brand safety. Musk’s decision to sue the WFA and advertisers is grounded in hypocrisy […] The post The End Of GARM Is A Reset, Not A Setback appeared first on AdExchanger.
Martech
AUGUST 27, 2024
Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queri
Exchange Wire
AUGUST 6, 2024
Amplified Intelligence, the most trusted source for accurate attention measurement, and Spotify, have today (August 6th, 2024) shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for [.] The post Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising appeared first on ExchangeWire.com.
More About Advertising
AUGUST 23, 2024
Whoops – WPP and its troubled once-flagship media agency EssenceMediacom didn’t need this one. Sky media has ended its decades-long relationship with the agency (initially MediaCom) and moved its £250m plus European account to Publicis Media. This is Publicis’ second big European win at the expense of WPP; in May it won L’Oreal media in … The post New body blow for WPP’s EssenceMediacom as £250m Sky media follows L’Oreal to Publicis first appeared on More About Adve
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Seth Godin
AUGUST 27, 2024
It’s so tempting to write for everyone. But everyone isn’t going to read your work, someone is. Can you tell me who? Precisely? What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past? Name the people you’re writing for. Ignore everyone else.
Adweek
AUGUST 22, 2024
In case you haven't heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift. "Verizon lets me trade in a musty diva for a demure diva," says Jools Lebron, the TikToker behind.
AdExchanger
AUGUST 19, 2024
Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […] The post For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing appeared first on AdExchanger.
Martech
AUGUST 14, 2024
I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for, and what we can do to help. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
AUGUST 14, 2024
Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [.] The post OOH and Sport: the Perfect Match? appeared first on ExchangeWire.com.
VideoWeek
AUGUST 22, 2024
After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. August alone has seen tie-ups between Outbrain and Teads, and Adelaide Metrics and Rita, as the summer months thaw out a cold snap in the M&A market. Terry Kawaja, Founder and CEO of LUMA Partners, a strategic advisory firm, says M&A activity went through “a decade-long low” in 2023, citing economic uncertainty as a major cause for the standstill.
Seth Godin
AUGUST 10, 2024
In a bad 1950s science fiction movie, you might see flying jetpacks, invisibility cloaks and ray guns. What we got instead is a device that fits in our pocket. It allows us to connect to more than a billion people. It knows where we are and where we’re going. It has all of our contacts, the sum total of all published knowledge, an artificially intelligent computer that can understand and speak in our language, one of the best cameras ever developed, a video camera with editor, a universal
Adweek
AUGUST 27, 2024
Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are countless blogs, newsletters, and experts offering "tips and tricks," questionable algorithm hacks, thoughts on trends, and other advice.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 30, 2024
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9. It also doesn’t want Index Exchange CEO Andrew Casale, OpenX CEO John Gentry, Vox CRO Ryan Pauley or The Trade Desk’s CRO Jed Dederick on the stand. And the […] The post Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial appeared first on AdExchanger.
Martech
AUGUST 9, 2024
Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.
Exchange Wire
AUGUST 8, 2024
Veritonic, the industry’s comprehensive audio research and analytics platform, announced today (August 8th, 2024) that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to [.] The post Hawk, an Azerion Company, Selects Veritonic for Audio Attribution appeared first on ExchangeWire.com.
More About Advertising
AUGUST 21, 2024
Although women constitute over half the global population, a study by the Journal of the Academy of Marketing Science found that women hold only 39% of spots in advertisements. While the advertising industry might point to increased screen time for women as a sign of progress, the reality both behind and in front of the … The post Becky Owen: why advertising needs diverse women first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
AUGUST 24, 2024
Google made a fortune and honed sponsored search results into an art form. The theory is that people who want the traffic the most will pay for the clicks, and of course, if the advertisers don’t have something you ultimately want, they’ll just waste their money. Let the market work it out–the dollars become a self-fueling sort of search algorithm.
Adweek
AUGUST 26, 2024
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers. The program gave agencies discounts, special.
AdExchanger
AUGUST 11, 2024
A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information. In late July, the FTC published a blog post reminding companies that hashes aren’t anonymous. They can still be used to identify users, and their […] The post Ad Tech Companies Should Heed The FTC’s Warning About Hashing appeared first on AdExchanger.
Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
AUGUST 14, 2024
In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [.] The post 1.28 Percent: How Do We Ensure Digital News Funding? appeared first on ExchangeWire.com.
Digiday
AUGUST 6, 2024
Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers over alleged antitrust activity. His company filed the federal lawsuit today against the Global Alliance for Responsible Media (GARM), targeting its members CVS Health, Mars, Orsted, Unilever, and the trade body behind it, the World Federation of Advertisers (WFA).
Ad Monsters
AUGUST 20, 2024
In her keynote address at Publisher Forum Boston, Claire Atkins, Co-founder and CEO of Check My Ads, called for increased transparency in digital advertising to prevent disinformation, support quality journalism, and help bolster publisher revenue. What do you think is the biggest problem in ad tech? Some might say the loss of revenue, others might say privacy concerns that create increased signal loss and more difficult audience targeting, and I’m sure there are a host more issues to lis
Adweek
AUGUST 5, 2024
Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its total revenue compared with the roughly 80% it took in from its lucrative licensing operation. The publisher redesigned its website, inserting more ad units, multimedia and recirculation tools, and hired a direct sales team for.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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