August, 2024

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Publishers Are Redoubling Their Presence on Reddit As the Platform Rises in Search Visibility

Adweek

Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results. Despite its innocuous name, the update dramatically reshaped the search landscape, throttling traffic to smaller, independent websites while increasing the visibility of others, according to Ewen Finser, the founder of growth agency ReddVisible.

Agency 363
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The Role of Sustainability in Modern Marketing

Ad Rants

As consumers become more aware of environmental concerns like worsening climate change, sustainability has become a pivotal element in modern marketing strategies. This shift encompasses everything from green-friendly packaging to ethical advertising. Long-term business success can depend on socially and environmentally responsible practices. To help break down the topic, we'll focus on three core facets of sustainability in modern marketing below: consumer priorities, how companies can track su

Marketing 188
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How wisdom makes AI more effective in marketing

Martech

Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.

Marketing 122
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Neuroscience of Emotional Engagement in Advertising

The Ad Tech Blog

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI U

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Outbrain Acquires Teads From Altice For $1 Billion

AdExchanger

Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies. The post Outbrain Acquires Teads From Altice For $1 Billion appeared first on AdExchanger.

Ad Tech 142
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Redefining a profession

Seth Godin

Pharmacists used to mix chemicals by hand to create prescriptions. Opticians used to grind lenses from scratch. Lawyers used to start with an empty page. Graphic designers needed to know how to draw. All of these jobs are still important. None of them are the same as they were thirty years ago. In your work, are you fighting the change or leading it?

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Exclusive: Google Suggests Buyers Target Teens, Going Against Its Policies

Adweek

Sales representatives from Google have suggested advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according to three ad buyers and written documentation seen by ADWEEK. This activity goes beyond the practice that was first identified by the Financial Times earlier this month. Earlier this month, The FT reported that Google.

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The Athletic Launches a Dedicated Trading Card and Sports Memorabilia Vertical

Adweek

The sports publisher The Athletic launched a new vertical today covering the world of sports memorabilia and trading cards. It's a market whose value is forecast to reach $227 billion by 2032, according to the consulting firm Market Decipher. The vertical is launching as part of a multiyear partnership with the commerce platform eBay, which.

Marketing 358
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The DOJ Alleged Google ‘Destroyed’ Relevant Evidence Ahead of Its Antitrust Adtech Trial

Adweek

Google's upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid retaining messages that relate to the case, the DOJ argued. Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia considered a motion today from the U.S. Department of Justice seeking.

Ad Tech 355
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Google Sought to Pay Agencies Hundreds of Millions to Sway Media Buys

Adweek

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers. The program gave agencies discounts, special.

Agency 353
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Netflix Is Lowering Ad Prices to Below $30

Adweek

Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for.

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Profound Raises $3.5 Million to Help Brands Manage AI Search Presence

Adweek

AI startup Profound--whose tech helps brands monitor and influence their presence in AI search engines like SearchGPT and Perplexity--announced a $3.5 million seed funding round today. The four-person startup is backed by notable investors such as Keith Rabois, managing director at Khosla Ventures; Saga's Max Altman, Ben Braverman and Thomson Nguyen; South Park Commons; entrepreneur.

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Uber Says It Will Make More Than $1B in Ad Revenue This Year

Adweek

Uber expects to be ahead of its goal to make advertising a billion-dollar business this year. Uber Advertising's annual revenue run rate--a metric that estimates how much it will make this year based on results so far--surpassed $1 billion, the company announced today during its quarterly earnings call. Uber has long aimed to make $1.

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From Brat Summer to Demure Fall, Microtrends Are Redefining Marketing

Adweek

In case you haven't heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift. "Verizon lets me trade in a musty diva for a demure diva," says Jools Lebron, the TikToker behind.

Marketing 345
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Google Loses Antitrust Lawsuit Over Search Engine Dominance

Adweek

A federal judge ruled Monday that Google unlawfully sustained its monopoly in online search and advertising market, citing Google's payments made to companies to secure prime placements on smartphones and web browsers violated US antitrust laws. Google's $26 billion in payments to companies such as Apple in 2021 to ensure its search engine was the.

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Inside the Deck Perplexity Is Using to Pitch Advertisers

Adweek

Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its advertising platform in Q4, according to a pitch deck obtained by ADWEEK. Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.

Finance 341
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Social Media Managers Don’t Need Your Algorithm Hacks

Adweek

Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are countless blogs, newsletters, and experts offering "tips and tricks," questionable algorithm hacks, thoughts on trends, and other advice.

Media 339
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Condé Nast Names Elizabeth Herbst-Brady as Its New Chief Revenue Officer

Adweek

Legacy media company Conde Nast--which houses iconic editorial titles including The New Yorker, Vogue, and Vanity Fair--hired veteran media executive Elizabeth Herbst-Brady as its new chief revenue officer, according to a spokesperson for the company. Herbst-Brady will assume the role recently vacated by Pamela Drucker Mann, who had served as CRO since 2019 and left.

Media 339
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Former Fortune CEO Alan Murray Is Joining The Wall Street Journal This Fall

Adweek

The former chief executive of Fortune, Alan Murray, is joining The Wall Street Journal this fall, where he will play a key role in building out its events business, according to two sources familiar with the move. The hire was first reported by ADWEEK earlier this week. Murray and The Wall Street Journal declined to.

Media 337
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The 9 Best Unexpected Brand Collabs of 2024 So Far

Adweek

If 2024 has taught us anything about brand tie-ups, it's that the more unlikely the collab, the better. In the last eight months, we've seen brands partner on a variety of products, campaigns, and experiences. Polly Pocket has gone life-sized with Airbnb, Dunkin' and Scrub Daddy forged an alliance to make cleaning fun, and Charlotte.

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Fortune, a Rare Media Success, Faces a New Set of Challenges

Adweek

When the business publisher Fortune was first spun out of the former Meredith Corp. in 2018, it faced an uncertain future. The legacy title had launched a standalone website only four years prior, had no digital subscription program, and had only a fledgling online readership. Nearly six years later, however, the 94-year-old publisher has since.

Media 335
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Meta Is Making a Major Change to How It Measures Ad Conversions

Adweek

Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse for some advertisers. The change could raise ad prices but also increase advertisers' trust in the fidelity of Meta's ad systems, ADWEEK has learned. The change affects conversion campaigns, where a marketer wants someone to.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Keanu Reeves Fights Off Bad AI in B2B Campaign for Palo Alto Networks

Adweek

B2B campaigns aren't usually known for being flashy. They're often filled with insider jargon and take a fairly cut-and-dry approach to their messaging. But they don't have to be that way, as a new campaign for cybersecurity company Palo Alto Networks proves with its sci-fi fantasy. Palo Alto Networks assembled an A-list team of Hollywood's.

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Wall Street’s Fears of the Bursting AI Bubble Don’t Bother Marketers

Adweek

Take a cursory glance at recent headlines, and you'd be forgiven for thinking that the generative artificial intelligence bubble is bursting, for Wall Street, at least. Marketers, however, take a longer-term view. Stocks have tumbled, revealing a stark reality: The once-touted innovations of gen AI are slowing, while the costs of maintaining the technology soar.

Marketing 335
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Channing Dungey to Lead WBD’s US Networks as Kathleen Finch Retires

Adweek

Today, Warner Bros. Discovery announced that Kathleen Finch is retiring as chairman and CEO, US Networks, after 25 years with the company. She will be replaced by Channing Dungey, Warner Bros. Television Group chairman and CEO. Among Finch's duties at Warner Bros. Discovery, the executive oversaw animation cable networks Adult Swim and Cartoon Network as.

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High From California: Cannabis at the State Fair Breaks New Ground for Weed Industry

Adweek

More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry and setting a trend that could spread across the country. The family-friendly festival, in its 170th year--featuring carnival rides, rock concerts, fried snacks and sweltering weather--was the.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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Ad Net Zero Will Take Over GARM’s Sustainable Media Work

Adweek

Ad Net Zero, a global initiative to curb the advertising industry's climate impact, will take over sole ownership of an ongoing effort to standardize media decarbonization. The Global Media Sustainability Framework was previously a joint effort between ANZ and the World Federation of Advertisers' Global Alliance for Responsible Media (or GARM), a nonprofit that was.

Media 336
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Paris Was a Marketing Warmup for Los Angeles Olympics and World Cup

Adweek

Even as the Paralympics stretch the Paris Olympics hosting duties into September, Olympic brand sponsors are training for the next Games. From ratings to sponsorships, the 2024 Summer Olympics were already the gold standard. The International Olympic Committee is on track to reach its $1.34 billion sponsorship revenue goal, according to research firm Ampere Analysis.

Marketing 335
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How Media Agency Good Apple’s AI Tool Is Boosting Client Revenue and Winning New Business

Adweek

Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. By integrating data from multiple sources--client sales, out-of-home, TV, and digital ads--Harvest shows how a campaign performs across channels, such as search or social.

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Binge or Weekly? Here’s the Best Way for Streamers to Release Shows

Adweek

To drop all at once or release weekly? That is the question that continues to plague some streaming services. However, according to a new study from Fandom, there's no simple answer or one-size-fits-all approach to figuring out which type of model works best for each streaming platform. However, several indicators may help guide the way.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.