Adweek

AUGUST 12, 2024

Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results. Despite its innocuous name, the update dramatically reshaped the search landscape, throttling traffic to smaller, independent websites while increasing the visibility of others, according to Ewen Finser, the founder of growth agency ReddVisible.

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Ad Rants

AUGUST 16, 2024

As consumers become more aware of environmental concerns like worsening climate change, sustainability has become a pivotal element in modern marketing strategies. This shift encompasses everything from green-friendly packaging to ethical advertising. Long-term business success can depend on socially and environmentally responsible practices. To help break down the topic, we'll focus on three core facets of sustainability in modern marketing below: consumer priorities, how companies can track su

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Martech

AUGUST 20, 2024

Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.

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Adweek

AUGUST 19, 2024

The sports publisher The Athletic launched a new vertical today covering the world of sports memorabilia and trading cards. It's a market whose value is forecast to reach $227 billion by 2032, according to the consulting firm Market Decipher. The vertical is launching as part of a multiyear partnership with the commerce platform eBay, which.

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Marketing 358

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Adweek

AUGUST 5, 2024

Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its total revenue compared with the roughly 80% it took in from its lucrative licensing operation. The publisher redesigned its website, inserting more ad units, multimedia and recirculation tools, and hired a direct sales team for.

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Advertising Media 361

Adweek

AUGUST 21, 2024

Sales representatives from Google have suggested advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according to three ad buyers and written documentation seen by ADWEEK. This activity goes beyond the practice that was first identified by the Financial Times earlier this month. Earlier this month, The FT reported that Google.

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Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers. The program gave agencies discounts, special.

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Agency Media Advertising Ad Tech 354

Adweek

AUGUST 6, 2024

Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for.

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Ad Inventory Advertising Ad Tech 356

Adweek

AUGUST 13, 2024

AI startup Profound--whose tech helps brands monitor and influence their presence in AI search engines like SearchGPT and Perplexity--announced a $3.5 million seed funding round today. The four-person startup is backed by notable investors such as Keith Rabois, managing director at Khosla Ventures; Saga's Max Altman, Ben Braverman and Thomson Nguyen; South Park Commons; entrepreneur.

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Adweek

AUGUST 22, 2024

In case you haven't heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift. "Verizon lets me trade in a musty diva for a demure diva," says Jools Lebron, the TikToker behind.

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Advertising

Adweek

AUGUST 6, 2024

Uber expects to be ahead of its goal to make advertising a billion-dollar business this year. Uber Advertising's annual revenue run rate--a metric that estimates how much it will make this year based on results so far--surpassed $1 billion, the company announced today during its quarterly earnings call. Uber has long aimed to make $1.

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Adweek

AUGUST 5, 2024

A federal judge ruled Monday that Google unlawfully sustained its monopoly in online search and advertising market, citing Google's payments made to companies to secure prime placements on smartphones and web browsers violated US antitrust laws. Google's $26 billion in payments to companies such as Apple in 2021 to ensure its search engine was the.

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Adweek

AUGUST 22, 2024

Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its advertising platform in Q4, according to a pitch deck obtained by ADWEEK. Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.

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Finance Advertising Food Entertainment 342

Adweek

AUGUST 27, 2024

Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are countless blogs, newsletters, and experts offering "tips and tricks," questionable algorithm hacks, thoughts on trends, and other advice.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Adweek

AUGUST 29, 2024

The former chief executive of Fortune, Alan Murray, is joining The Wall Street Journal this fall, where he will play a key role in building out its events business, according to two sources familiar with the move. The hire was first reported by ADWEEK earlier this week. Murray and The Wall Street Journal declined to.

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Adweek

AUGUST 26, 2024

If 2024 has taught us anything about brand tie-ups, it's that the more unlikely the collab, the better. In the last eight months, we've seen brands partner on a variety of products, campaigns, and experiences. Polly Pocket has gone life-sized with Airbnb, Dunkin' and Scrub Daddy forged an alliance to make cleaning fun, and Charlotte.

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Adweek

AUGUST 16, 2024

Legacy media company Conde Nast--which houses iconic editorial titles including The New Yorker, Vogue, and Vanity Fair--hired veteran media executive Elizabeth Herbst-Brady as its new chief revenue officer, according to a spokesperson for the company. Herbst-Brady will assume the role recently vacated by Pamela Drucker Mann, who had served as CRO since 2019 and left.

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Media 340

Adweek

AUGUST 28, 2024

When the business publisher Fortune was first spun out of the former Meredith Corp. in 2018, it faced an uncertain future. The legacy title had launched a standalone website only four years prior, had no digital subscription program, and had only a fledgling online readership. Nearly six years later, however, the 94-year-old publisher has since.

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Media 337

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Adweek

AUGUST 26, 2024

B2B campaigns aren't usually known for being flashy. They're often filled with insider jargon and take a fairly cut-and-dry approach to their messaging. But they don't have to be that way, as a new campaign for cybersecurity company Palo Alto Networks proves with its sci-fi fantasy. Palo Alto Networks assembled an A-list team of Hollywood's.

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Adweek

AUGUST 14, 2024

Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse for some advertisers. The change could raise ad prices but also increase advertisers' trust in the fidelity of Meta's ad systems, ADWEEK has learned. The change affects conversion campaigns, where a marketer wants someone to.

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Adweek

AUGUST 22, 2024

Take a cursory glance at recent headlines, and you'd be forgiven for thinking that the generative artificial intelligence bubble is bursting, for Wall Street, at least. Marketers, however, take a longer-term view. Stocks have tumbled, revealing a stark reality: The once-touted innovations of gen AI are slowing, while the costs of maintaining the technology soar.

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Marketing 336

Adweek

AUGUST 19, 2024

Even as the Paralympics stretch the Paris Olympics hosting duties into September, Olympic brand sponsors are training for the next Games. From ratings to sponsorships, the 2024 Summer Olympics were already the gold standard. The International Olympic Committee is on track to reach its $1.34 billion sponsorship revenue goal, according to research firm Ampere Analysis.

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Marketing 336

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Adweek

AUGUST 16, 2024

Today, Warner Bros. Discovery announced that Kathleen Finch is retiring as chairman and CEO, US Networks, after 25 years with the company. She will be replaced by Channing Dungey, Warner Bros. Television Group chairman and CEO. Among Finch's duties at Warner Bros. Discovery, the executive oversaw animation cable networks Adult Swim and Cartoon Network as.

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Adweek

AUGUST 19, 2024

Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. By integrating data from multiple sources--client sales, out-of-home, TV, and digital ads--Harvest shows how a campaign performs across channels, such as search or social.

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Adweek

AUGUST 21, 2024

Gap has a rich history in denim. In 1969, it opened its first store in San Francisco, shipping blue Levi's, before it launched its own range. Fast-forward to May 2024, when actress Da'Vine Joy Randolph arrived at the Met Gala in a custom Gap denim dress. Now Gap is celebrating its deftness for denim with.

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Adweek

AUGUST 16, 2024

To drop all at once or release weekly? That is the question that continues to plague some streaming services. However, according to a new study from Fandom, there's no simple answer or one-size-fits-all approach to figuring out which type of model works best for each streaming platform. However, several indicators may help guide the way.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Adweek

AUGUST 2, 2024

More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry and setting a trend that could spread across the country. The family-friendly festival, in its 170th year--featuring carnival rides, rock concerts, fried snacks and sweltering weather--was the.

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Pop-Up 338

Adweek

AUGUST 9, 2024

Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room. Major brands such as Levi's and Toys R Us have eagerly experimented with AI in their marketing efforts. Tech giants like Google and Apple have funneled billions into their AI technology. Despite these efforts, their attempts to sell AI.

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Marketing 336

Adweek

AUGUST 20, 2024

For over 20 years, ADWEEK has been honoring the most dynamic media plans and executions from around the world. This year, our Media Plan of the Year awards recognize honorees across 27 categories, ranging from Best Use of AI to Best Use of Streaming Media. Whether it was a campaign to counter an auto sales.

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Media 334

Adweek

AUGUST 6, 2024

X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said X's new lawsuit against the Global Alliance of Responsible Media, an advertising trade body, makes them reconsider future investment in the platform.

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Advertising Media 336

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.