Single Grain
APRIL 15, 2021
NFT (Non-Fungible Token) is an asset that you can’t hold in your hand, but you have complete ownership of that asset. NFTs sell for millions of dollars and, as such, they have attracted the attention of investors, art lovers, gamers and tech enthusiasts from all over the world. Now everyone wants to own an NFT. However, not all NFTs fetch a high value.
AdPulp
APRIL 16, 2021
Agencies are mirrors and the people who work in them often learn to ‘mirror’ the client’s language, preferences, and standard modes of conduct. It is natural and sometimes good that bonds are made with members of the client team by “speaking” their same language. It’s not always good, of course. When ad people mirror a […].
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More About Advertising
APRIL 9, 2021
Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire when he told Campaign: “You can quote me on this: No-one can write in advertising agencies any more.” As with many such conflagrations it’s not the sentiment (Warren’s is a fairly widely-held view) but who. The post Was Richard Warren right to say (copy)writing is a lost art?
illumin
APRIL 30, 2021
David Edelmen defined the consumer journey as “the sequence of touchpoints people have throughout their purchase, usage, and service experiences.” A well-developed consumer journey can greatly impact a customer’s experience and increase the likelihood of doing business with a brand. But, do your customers care about the “consumer journey”? Of course not!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
APRIL 2, 2021
Yesterday, the Supreme Court issued a 9-0 unanimous decision authored by Justice Sotomayor (with Justice Alito writing a concurring opinion) in Facebook, Inc. v. Duguid , resolving the circuit split on what constitutes a prohibited “automatic telephone dialing system” (more often referred to as an “autodialer” or “ATDS”) and adopting a narrow definition of ATDS.
InMobi
APRIL 8, 2021
In the latest edition of Mobile Insights with InMobi, we sat down with Utkarsh Sinha, who leads demand-side product marketing for InMobi Exchange, to talk about contextual targeting. With user-level advertising becoming less feasible and less compelling for some advertisers, contextual targeting is on the rise, especially in in-app advertising. In this 18-minute conversation, Utkarsh discusses what contextual targeting is, why it’s valuable and how it’s evolving.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
APRIL 22, 2021
There are a few people working in the agency business who truly love the new business game. The hot pursuit. The pressure that creates diamonds, and eventually, the thrill of victory. But none among us wants to experience the agony of defeat. Nevertheless, we all do. It’s part of life and part of business life […]. The post It’s Time for New Routes Up the Agency New Business Mountain appeared first on Adpulp.
More About Advertising
APRIL 13, 2021
You don’t necessarily associate Sir John Hegarty with AI, let alone dreaded algorithms, but the creative veteran has re-surfaced (not that he ever went away) as chairman of Genie, described as “the creative industry’s first automated talent agent.” Genie appears to be a her. Founded by a group of former headhunters, Genie says it will.
illumin
APRIL 16, 2021
Apple’s upcoming iOS 14.5 privacy update aims to enhance user transparency and control over the iOS device identifier used for a variety of digital activities, otherwise known as “IDFA” (or, Identifier For Advertising). What Apple’s privacy update is Not Doing Apple is not eliminating the IDFA altogether. It is making the use of IDFA a […].
All About Advertising Law
APRIL 20, 2021
The FTC has filed its first lawsuit under the COVID-19 Consumer Protection Act, charging St. Louis-based chiropractor Eric Anthony Nepute and his company, Quickwork LLC, with violating the Act by deceptively marketing nutritional supplements as scientifically proven to treat or prevent COVID-19. According to the FTC, despite its May 2020 warning letter to Nepute regarding unsubstantiated COVID-19 efficacy claims he made in connection with other products, the defendants continued marketing their
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Gods of Advertising
APRIL 15, 2021
Coming from the proverbial broken home (parents divorced at a very early age), I first identified with the role of Lost Child. I felt alone and rudderless. Obviously, the negative impact on me in assuming this role stands out. I had no one on which to model my behavior, and so sought after role models, and, being a just a child, I made many bad choices in this process, some crucial.
Single Grain
APRIL 22, 2021
Diversify your revenue streams by promoting affiliate products. Once you get that passive income flowing, you can call it quits. You’ve achieved financial independence and you’re ready to retire early. In a nutshell, that’s what a stereotypical “make money online” charlatan would tell you. Or maybe we’re slowly moving away from that period in affiliate marketing.
AdPulp
APRIL 12, 2021
Why go shopping for a new car when your new car is already looking for you? Sure, you could drive through heavy traffic to car lots next to the interstate and then wander their lots hoping to avoid any salespeople. Or you could let the data hook you up. What data? Your data? Facebook, your […]. The post In A Frictionless World, Your New Car Will Find You appeared first on Adpulp.
More About Advertising
APRIL 21, 2021
Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first ‘brandtech’ group. It was founded by former Havas CEO David Jones in. The post Former Mindshare boss Nick Emery joins You & Mr Jones with 0m new media division first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
APRIL 29, 2021
As the Covid-19 vaccine becomes more widely available and as states begin to ease restrictions, are Americans ready to go outside again for entertainment? To find out, we’ve been conducting consumer research since December 2020 through InMobi Pulse, InMobi’s mobile market research solution. According to the latest results from March and April 2021, while some adults in the U.S. are ready to go to the movies or sporting events, others are still hesitant.
OpenX
APRIL 29, 2021
In our latest edition of Insights from the Buy Side , we had a chance to catch up with Amy Leung at TD Bank. We covered everything from the upcoming death of the cookie to the changing expectations consumers have around digitally engaging with a business, and how that has impacted TD’s marketing strategy. Check out the full interview below. Amy Leung SVP, Head of Digital Marketing Strategy at TD Bank.
Lemonads
APRIL 29, 2021
2021 is the year where we all have stories to tell and lessons to share, right? This is the ultimate blogger time! But as you might be well aware, your time and your effort in writing cool informative articles can be monetized with affiliate marketing and we picked some of the cool ones for you to have in mind. You might have a super niche blog and your audience is very specific.
Buyer Advertising
APRIL 29, 2021
Help us collect feedback for Massachusetts Libraries! We’re conducting a survey of Massachusetts residents to learn how libraries can better serve your community. Please take a few minutes to complete this survey. Survey Link: [link] surveymonkey.com/r/ masslibraries.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
APRIL 12, 2021
For millions of Americans, a COVID-19 vaccine is a lifeline and a prayer that we can gather in public again. For millions of Americans, a COVID-19 vaccine is a conspiracy or worse. I can’t seem to wrap my head around how the denial of science and fact-based reality continues to mutate, spread, and cause real […]. The post Blue Shield of California Promotes Vaccines for All the Right Reasons appeared first on Adpulp.
More About Advertising
APRIL 20, 2021
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom positions, the definition of what it means to be CMO changes notoriously fast – a trend that has only accelerated during the COVID-19 pandemic. Nevertheless, the importance of the role has only continued to grow. The post LiveRamp's Vihan Sharma: challenges and opportunities for the post-pandemic CMO first appeared on More About Advertising.
InMobi
APRIL 28, 2021
Apple is now officially enforcing its AppTrackingTransparency (ATT) framework, as iOS 14.5 is presently live. With this change, apps will be required to prompt users to explicitly opt in to having data about them collected and shared for advertising purposes. As a result of these changes, Apple’s device-level Identifier for Advertisers (IDFA) will be largely unavailable for most iOS app users.
PrograMetrix
APRIL 28, 2021
How Data Decentralization Will Shape the Future of Programmatic. The 2020s got off to a rocky start , but as some things languished, other trends gained ground far more rapidly than could have been predicted. One of those trends was an overarching societal and technological push toward decentralization. One of the primary catalysts for the decentralization trend has been a long-simmering distrust of the monolithic power structures that currently shape our society, from big banks to tech giants t
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Lemonads
APRIL 27, 2021
How to Start a Successful Niche Blog? You are wondering how to start a successful niche blog? You came to the right place. The combination of ultra-fast internet connections and widespread adoption of power has completely changed the way businesses advertise their products and services. Today, companies rely on affiliate marketers to help them forge a strong bond with their potential customers.
Admixer
APRIL 27, 2021
On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022. Yaroslav Kholod, Director of Programmatic Operations, Elena Podshuveit, Chief Products Officer, and Ivan Fedorov, New Businesses Director, presented Admixer solutions that will help the industry […].
AdPulp
APRIL 14, 2021
Jeff Goodby and Rich Silverstein are the greatest creative team in advertising and the agency with their names on the door is famous for a reason. Goodby Silverstein & Partners is the agency on the hill, the agency many of us wish we worked for or had created. Jeff and Rich are also personable guys […]. The post Learn from the Best or Be Like the Rest: The Jeff and Rich Show on MasterClass is A+ Material appeared first on Adpulp.
More About Advertising
APRIL 12, 2021
Actor Ryan Reynolds is turning a lot of assumptions about advertising on the their head (he owns some or all of some the brands his Maximum Effort works for, among other things.) Now he’s revived the Satan who featured memorably in an ad for Match.com at the height of the pandemic last year for his. The post Ryan Reynolds brings back Match's Satan - for Mint Mobile first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
APRIL 27, 2021
In marketing, sometimes the most seemingly simple tasks are actually among the more complex and impactful. Case in point: the domain migration. This critical task — typically used to update site structure, content, design or user experience — seems like it should have an easy solution. After all, the only thing that needs to change is the site’s domain name.
UNI Digital Advertising
APRIL 26, 2021
The Google Ads Search Certification is a professional credential that showcases your understanding and mastery of Google Ads paid search campaigns. Since you’ve already successfully run a Google Ads search campaign – a little more study will prepare you to take this certification exam. Your final certification exam taken during finals week will use your non-UNI Google account – since you will keep that account after graduation.
Lemonads
APRIL 25, 2021
What is a Pay Per Lead Affiliate Program? If you are reading this article you most probably are new to the world of affiliate marketing , welcome! Whether you are a publisher or an advertiser, after reading this article you will understand what pay per lead Affiliate program (PPL) means and how you can benefit from using it in your digital strategy.
InMobi
APRIL 21, 2021
As marketers prepare themselves to achieve their bigger and bolder goals for 2021, let’s take a look at some of the success stories which impressed judges at this year’s Digixx Awards organized by Adgully. We were thrilled to have received 5 key awards across multiple categories for our various unique campaigns. Wondering what it takes to build an award-winning campaign?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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