Adweek
FEBRUARY 27, 2024
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in exchange for receiving analytics and feedback, according to documents seen by ADWEEK. As part of the agreement, the publishers are expected to use the suite of tools.
Adweek
FEBRUARY 21, 2024
Amazon is planning to sunset its free, ad-supported television app Freevee in the coming weeks, according to three people familiar with the strategy--part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January. The exact date for the closure depends on a handful of.
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Adweek
FEBRUARY 20, 2024
In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of '00s sexuality.
Adweek
FEBRUARY 12, 2024
The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two people familiar with the matter. The decision marks the latest in a series of retrenchments from BDG, which over the last two years has.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 13, 2024
Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group of premium publishers, ADWEEK has exclusively learned. SP500+--Sellers and Publishers 500+--is a new interface for buyers that lets them target users across around 500 premium publishers, including The New York Times, Disney+, Hulu, Spotify, ABC.
Adweek
FEBRUARY 1, 2024
The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal chord. It has taken time to fully process the tragedy, the depth of loss and the raw truth her experience exposes. Especially now, on the first day of Black History Month, because Dr. Candia-Bailey's story.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
FEBRUARY 2, 2024
The Grammys should say a big thanks to Dua Lipa--because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing "tremendous demand," a Paramount spokeswoman told ADWEEK, with sales being "driven by the incredible lineup of performances." Between the lines The 66th annual Grammys, hosted by Trevor.
Adweek
FEBRUARY 11, 2024
It's once again time for the biggest night for advertising. And football, too. And don't forget Usher fans. And the Swifties. But here at ADWEEK, it's obviously all about the ads. And what a night it was, with the game going into overtime and an additional five spots officially airing during the game. With each.
Adweek
FEBRUARY 21, 2024
A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in exactly the forms that it exists today. The online course, Green Shield, which is free to take and can be completed in less than an hour, is the first ad industry-focused training to incorporate social.
Adweek
FEBRUARY 23, 2024
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As we work with clients, we plan to use [SLMs] because the data set [to train] is smaller, and its tasks are defined to a particular brand's needs," said Michael Olaye, ?
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Adweek
FEBRUARY 12, 2024
Super Bowl commercials always come under immense scrutiny, and now the ad industry's creative leaders have weighed in. This wasn't just the year that Taylor Swift's appearance eclipsed the game. During the ad breaks, Beyonce tried to break the internet (again); Ben Affleck debuted his band the DunKings; Michael Cera pranked people into believing he.
Adweek
FEBRUARY 27, 2024
Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of "freelance" is evolving to now reach the C-suite, including senior marketers. The pandemic changed many aspects of work, introducing more companies to the concept of hybrid schedules and boosting digital.
Adweek
FEBRUARY 10, 2024
If you're Pfizer and you're dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the Queen. "One thing we have seen, particularly with our new agency partners at Publicis, is the power of music in.
Adweek
FEBRUARY 12, 2024
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership records. According to Nielsen Fast National data and Adobe Analytics, the game.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
FEBRUARY 21, 2024
The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported. Investors in the deal include Main Street.
Adweek
FEBRUARY 12, 2024
Super Bowl ads aren't cheap, with 30 seconds of screen time costing an average of $7 million. That's why effectiveness is so important for advertisers who hedge their bets on the Big Game. Though the Kansas City Chiefs might have clinched Super Bowl LVIII victory against the San Francisco 49ers in a nail-biting finale, the.
Adweek
FEBRUARY 2, 2024
Dove's first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK's Global Agency of the Year Ogilvy, puts on a spotlight on the stat that 45% of girls quit sports because of low body confidence. The spot, titled "Hard Knocks,".
Adweek
FEBRUARY 11, 2024
The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS. The only other time the Big Game went to OT was in 2017, when the Atlanta.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
FEBRUARY 26, 2024
At the end of 2023, nearly one-half (48%) of the top news websites, based on reach, across 10 countries blocked OpenAI's crawlers, while nearly one-quarter (24%) blocked Google's AI crawler, according to a study by Reuters Institute. Reuters Institute analyzed the robots.txt of the 15 online news sources with the widest reach, including titles like.
Adweek
FEBRUARY 6, 2024
The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. Since then, the publisher has also added homegrown hits like Connections, and slowly introduced advertising across the various gaming surfaces.
Adweek
FEBRUARY 9, 2024
Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled for the end of this year. However, some solutions on the market that purport to prepare buyers and publishers for a future without cookies still use--and are greatly improved by--third-party cookies for targeting.
Adweek
FEBRUARY 28, 2024
People generally prefer to know when they are being shown content generated by artificial intelligence, according to one study. To better understand people's attitudes toward AI-generated imagery in ads--including AI models, background and images--Publicis Media polled 1,200 U.S. consumers, showing them ads that included disclosures stating that AI was used.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
FEBRUARY 28, 2024
Tubi has a new look for the first time since 2017. The Fox-owned advertising-based video-on-demand streaming TV service is debuting an updated brand identity that includes a fresh color scheme, a custom font and an updated homepage and user interface. Done in partnership with design agency DixonBaxi, the new look is designed to target the.
Adweek
FEBRUARY 16, 2024
Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team leading up to her big moment. On Thursday night, No. 22 shattered Kelsey Plum's all-time record of 3,527 career points set in 2017, scoring 49 points.
Adweek
FEBRUARY 13, 2024
German media company Axel Springer announced its first U.S. leadership team this morning, a 10-person cohort whose appointments signal the domestic ambitions of the global news behemoth. The team includes a mix of four longstanding executives, five new hires and one internal promotion, and has been a year in the making, according to vice president.
Adweek
FEBRUARY 9, 2024
Cardi B is shocked--shocked!--that men have co-opted a NYX product and used it in a way that was never intended. Is she, though? After all, the rap star might have anticipated some shenanigans from the dudes of the world, given the suggestively over-the-top ad in which she stars for a lip gloss named Duck Plump.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
FEBRUARY 9, 2024
Ever since the Beetle rolled into the U.S., confounding and exciting the American auto driving public, on Jan. 17, 1949, people have come to love Volkswagen. To celebrate 75 years in America, Volkswagen is telling visual tales about the history of the brand and its ardent fans. The campaign, "An American Love Story," by independent.
Adweek
FEBRUARY 16, 2024
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it. On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Microsoft corporate vice president Kya Sainsbury-Carter to discuss how the software giant is.
Adweek
FEBRUARY 11, 2024
Having Beyonce as the star of your Super Bowl ad doesn't automatically make it a winner. Wait, yes it does. Aside from having one of music and pop culture's biggest stars as the center of the Verizon campaign, global agency Ogilvy helped win the night with two other national ads from CeraVe and Dove, along.
Adweek
FEBRUARY 13, 2024
Nowadays, people tend to meet each other through online platforms for dating and friendship. However, finding a community, particularly for men in LGBTQ+ communities, remains a challenge. Archer is a social-first dating app for gay, bisexual and queer men. It provides a safe and celebratory platform where users can express themselves and build connections freely.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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