Single Grain
MAY 27, 2021
Artificial intelligence (AI) is opening up possibilities in almost all fields. Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. That’s why brands are turning to AI-based technologies to gather and analyze real-time data and use it to improve their campaign strategies.
Fuel Lines
MAY 7, 2021
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
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AdPulp
MAY 4, 2021
When you’re out and about, do you see people primping for the camera? You don’t have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is […]. The post Selfie Culture Sucks So Hard, And Dove Is Having None Of It appeared first on Adpulp.
More About Advertising
MAY 25, 2021
Ogilvy global CEO Andy Main has raided his old employer Deloitte Digital for a new ECD for CX operation Ogilvy Experience, Kaleeta McDade. McDade was Deloitte’s group experience director at its studios in the US and India. She has also held senior design and creative roles with Google Brand Studio, Apple, Sapient Shanghai, and Sapient. The post Ogilvy raids Deloitte for new CX creative boss first appeared on More About Advertising.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
MAY 19, 2021
Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data. This emphasizes the need for advertisers to layer other targeting tactics such […].
All About Advertising Law
MAY 3, 2021
On April 29, 2021, the Federal Trade Commission (“FTC”) held a virtual workshop, Bringing Dark Patterns to Light , which discussed the use of “dark patterns,” how they impact consumers, and ways the FTC can combat these methods. What are dark patterns? The FTC has defined “dark patterns” as website design features or interfaces which are used to deceive, steer, and manipulate users into behavior that is profitable for the website owner but detrimental to consu
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lemonads
MAY 31, 2021
The simple setup of an offer does not guarantee revenue. The number of cases where publishers fail is due to the "only I know, nobody else knows" mentality. There is much more to it than the tip of the iceberg. A mistake that is very common in Affiliate Marketing is to underestimate the role of Account Manager's when thinking that it is an easy task.
AdPulp
MAY 28, 2021
Rosser Reeves was a rule-breaker, a gifted writer, a visionary business person, licensed pilot, sailboat racer, chess player, and art collector. He was born in Virginia in 1910 and he wanted to become rich. Reeves got what he wanted. In 1934, he moved to New York and went to work as a copywriter for a […]. The post Rosser Reeves, Ad Legend appeared first on Adpulp.
More About Advertising
MAY 14, 2021
As advertising money pours into digital, agencies find themselves searching for a boat to navigate this torrent and, they hope, make some much-needed money in the process. Sir Martin Sorrell’s Mediamonks and David Jones’ You & Mr Jones have both prospered by becoming the handmaidens of big tech companies and clients trying to save money.
illumin
MAY 6, 2021
El Día de la Madre es una fecha especial para rendir un homenaje a la persona que más quieres con un regalo. Aunque hemos pasado del tradicional ramo de flores, que aún perdura, a otros elementos no tan habituales, como la ginebra, la tecnología, y por qué no, “el Mercadona”. En este nuevo “TOP Most […]. The post Belleza, ginebra y flores, así ve la publicidad el día de la madre en españa appeared first on AcuityAds Inc.
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All About Advertising Law
MAY 27, 2021
On May 26, 2021, the U.S. Court of Appeals for the Fifth Circuit issued an opinion in Cranor v. 5 Star Nutrition, LLC , holding that the receipt of a single text message is a sufficient injury to convey standing under the Telephone Consumer Protection Act (“TCPA”). This creates a circuit split with the Eleventh Circuit’s 2019 opinion entered in Salcedo v.
Single Grain
MAY 6, 2021
A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. It is time-consuming, and this is where SEO report templates are so helpful. If you are an SEO agency owner or a freelance SEO consultant looking to prepare a professional, data-driven and value-adding report for your clients, then this article is for y
Lemonads
MAY 30, 2021
KPIs in Advertising- It’s no secret that digital marketing strategies rely heavily on statistics to be successful. With more than half of the world’s population using internet-capable devices regularly, consumers turn to the web whenever they need new services or products. Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources.
AdPulp
MAY 5, 2021
No one in the advertising industry ever gets up in the morning and says, “Today, I’m going to create boring, uninspired work people will ignore.” But it happens every day. We all know it, we’ve all done it, and I’ve spent a good part of my career pontificating about the idiosyncrasies of an industry that […]. The post Badvertising Aims to Define Why Ads Make You Go ‘WTF?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MAY 19, 2021
Controversial British prime minister Boris Johnson gets it in the neck for lots of things (mostly deservedly although it doesn’t seem to prevent him winning elections.) But he probably didn’t expect to cop it from Greenpeace for the UK’s seemingly abysmal record in dumping unwanted plastic on other countries. Directed by Jorik Dozy and Sil.
SODP
MAY 29, 2021
Third-party cookies are on their way out the door. As privacy concerns have mounted, Safari and Firefox have already blocked third-party cookies, and Google Chrome is next in line to eliminate third-party cookies in 2022. What does the cookieless future mean for digital publishers — and what will replace them? With these cookies eliminated, websites will no longer be allowed to save consumers’ cookies that contain their personal information.
illumin
MAY 28, 2021
Welcome to the first edition of what’s new with illumin. We’ve just introduced several impressive new features to illuminate your path to smarter decisions and better outcomes. Ad Format Support SkipStream™ Custom Video Player Our custom video player SkipStream™ is now available in illumin for video creative, allowing an overlay of interactions and performance reporting […].
Single Grain
MAY 4, 2021
A lot has also changed in the video marketing landscape. The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram: Up to 15% of all Facebook content is solely video, and that number keeps rising every day. On Instagram, brevity seems to be the answer as posts with 19 words or fewer bring the most engagement on the platform.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Lemonads
MAY 27, 2021
How to Convert Your Blog Readers Into Money with Affiliate Marketing ( How to Make Money Blogging ) Just a couple of decades ago, having a rotbust business website was something that only big companies could achieve. Besides the fact that it took hundreds of hours to develop a site, the maintenance costs alone were enough to bankrupt small businesses.
AdPulp
MAY 13, 2021
Big brands are doing good deeds and making the local nightly news as a result. For instance, McDonald’s is in the news for putting messages on its paper cups to help educate and motivate people to get vaccinated. “We all want to protect ourselves and our loved ones and be together with our communities again,” […]. The post Brands Can Do This, And We Can All Do This (Until It’s Done) appeared first on Adpulp.
More About Advertising
MAY 17, 2021
Nike has struck a content deal with the UK’s Channel 4 and the first 22-minute doc -‘New Heights’ from agency Wieden+Kennedy – will run on All4. It tracks a young Londoner’s bid to test himself as a high board diver. Full version here. Clever way to build on the success of their ‘Londoner’ commercial. Not. The post Post-pandemic creativity: Nike and Burger King first appeared on More About Advertising.
Buyer Advertising
MAY 27, 2021
It’s a strange time in the business world. With COVID restrictions easing, the pressure is on for employers to establish their re-opening plan. The past year spotlighted many issues directly influenced by the workplace—stability, mental and physical health, diversity, opportunity, etc. It has employees reflecting on their own lives and calls for employers to go beyond day-to-day operations and make significant changes.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adtelligent
MAY 26, 2021
Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent. And with some recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and
Single Grain
MAY 25, 2021
With such a large influx of information on the web, the number of SEO agencies and consultants all around the globe has increased significantly, and so has the general savviness of the average business and their marketing departments. Due to this evolution, succeeding in SEO has become less about being familiar with optimization tactics and strategies, and more about being customizing a strategy that takes advantage of your business’s own unique strengths and weaknesses.
Lemonads
MAY 26, 2021
Datspush review- It’s not very common for new players to establish themselves and start ruling the landscape in just a couple of years, but that’s exactly what Datspush did. Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world.
AdPulp
MAY 14, 2021
In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni. Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina’s fastest-growing companies. Today, Santi is the founder […].
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 13, 2021
Omnicom’s DDB Worldwide has unveiled a new mantra – or brand platform as we call them these days – ‘Unexpected Works.’ So it’s advertising it in one of the least expected places, a billboard in Garston, New Zealnd which boasts a population of 100 and rather more sheep. CCO Ari Weiss says: “The formula for. The post DDB unveils new brand position 'Unexpected Works' first appeared on More About Advertising.
PrograMetrix
MAY 26, 2021
Cannabis Brand Development 101: How to Set Your Brand Up for Success. Ed. note: This article is a guest post written by Cannabis Creative. The acceptance of cannabis products as safe, enjoyable for recreation, and effective for medicinal purposes is growing throughout the United States. As awareness and legalization spread, so too does competition within the industry.
InMobi
MAY 25, 2021
Early June sees the convergence of two major events: Father’s Day and high school and college graduation ceremonies. For retailers, what will “Dads and Grads” shopping look like in 2021? That’s what we wanted to find out. To better understand retail spending habits during this period, we engaged in a two-pronged research approach.
Single Grain
MAY 24, 2021
Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”. Now, in 2021, the mission seems to be successful as podcast listeners have reached a new high – 485 million listeners worldwide !
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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