Fuel Lines
APRIL 30, 2020
Your number one objective should be to maintain, if not increase, your engagement with prospects. I’ve been working from home for almost thirteen years, but many of you are working from home for the first time. You’re having to adjust to a new work environment that includes kids, spouses, and pets. You’re probably having to develop new skills to successfully work remotely.
Single Grain
APRIL 17, 2020
Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. The question we've been hearing from many people and businesses is: Is SEO still a good investment during the COVID-19 outbreak? Maybe you’ve seen a dip in organic traffic to your website.
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AdPulp
APRIL 10, 2020
Humble. That’s for the other guy. Marketing communications is about making bold moves and persuasive creative that builds brand value. Marcom is about shining a bright light on the one reason why the product or service in question matters. For years, the best brand communicators deftly approached the problem with wit and charm. The worst […].
More About Advertising
APRIL 14, 2020
Dentsu Aegis Network (DAN), the Japanese giant’s business outside its homeland including Carat, 360i and Merkle, has announced that it’s cutting all 45,000 or so salaries by ten per cent, more for senior managers. DAN says: “As a result of COVID-19 business impacts, we are activating a set of cost saving measures across the company.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
APRIL 1, 2020
The post PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA? appeared first on AcuityAds Inc.
All About Advertising Law
APRIL 9, 2020
In the wake of the COVID-19 pandemic, many small businesses and restaurants have been forced to close or to provide only limited services to customers. To ensure a sustained income stream, some businesses have been emphasizing the sale of gift cards or gift certificates—and the media have been encouraging consumers to support their favorites by pitching gift cards as the “war bonds” of the coronavirus pandemic.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
APRIL 6, 2020
Customer acquisition is a major goal for most businesses, and there are plenty of ways that brands go about finding, connecting with, and gaining new customers. Some customer acquisition methods are more effective than others. For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling
AdPulp
APRIL 18, 2020
Leo Burnett studied journalism at the University of Michigan. His dream was to become the publisher of The New York Times. He graduated in 1914 and his first job was in Peoria, IL, where he worked as a newspaper reporter on the crime beat. Burnett soon thereafter moved to Detroit and went to work on […]. The post Leo Burnett, Ad Legend appeared first on Adpulp.
More About Advertising
APRIL 9, 2020
Ocean Outdoor is combining good works with business in a new long term deal with Artisan Drinks, which makes craft mixers. The digital Out of Home campaign incorporates messages aimed to inspire and promote creative ways of social distancing including UNIFIED – at home but together, INSPIRE -keep your spirits up and MIXITUP – creative.
Gods of Advertising
APRIL 21, 2020
You’re hardly the first person to feel this way. Many fortunate people receive the blessings of The Great Outdoors. So many recovering alcoholics call nature their Higher Power. Good for them. They’re lucky and probably right. If God exists he’s out here. He made this. He created the Garden of Eden. Before we f *d it up. Long before you, indigenous people tread these very trails.
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illumin
APRIL 29, 2020
The post LOS ESPORTS, LA GRAN ALTERNATIVA PARA LOS ANUNCIANTES ANTE EL PARÓN DEPORTIVO appeared first on AcuityAds Inc.
Smarty Ads
APRIL 29, 2020
Every time we set up a campaign, we can face a lingering feeling of uncertainty. Will my audience get the message? How will this message resonate with their needs and interests? Will it turn visitors into your new customers or people will simply ignore it? All these questions really have.
Single Grain
APRIL 8, 2020
If you want to get the most out of Instagram these days, you need to go beyond just publishing photos. Videos drive the highest engagement on this network – 21.2% more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. But again, just publishing any video won’t automatically get you sales.
AdPulp
APRIL 13, 2020
For way too many individuals and some brands, COVID-19 has turned into The Self-Righteous Olympics. For instance, Frito-Lay’s internal creative team let go of this commercial fart. The spot starts by saying, “Things are hard right now. The world doesn’t need brands to tell us how to think or feel.” If this were true, Frito-Lay […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
APRIL 6, 2020
For me, nothing sums up Brexit Britain quite so perfectly as this comic gem from HHCL in 1996. In what first seems like a cringey corporate video, we are introduced to Tango spokesman Ray Gardner, a heady mix of David Brent and Nigel Farage. Things quickly take an alarming turn when he launches a xenophobic.
Gods of Advertising
APRIL 14, 2020
One hundred years ago, where you’re standing was more a frontier than a county. The Golden Gate Bridge hadn’t been built yet. Folks still got around on horses. Once a swamp, Chicago had already been drained and laid over with clay bricks that one could still find if he knew where to look. You recall your grandfather telling you about the horse drawn ice truck he worked on, every morning before dawn the sound of hooves clapping over those clay bricks, delivering sawn blocks of Lake Michigan to re
All About Advertising Law
APRIL 24, 2020
A major point-of-sale financing and leasing company and the Federal Trade Commission (FTC) have reached a proposed settlement to resolve an investigation into whether the company’s practices and representations to retail consumers violated the FTC Act. The announcement of the settlement highlights the importance of disclosing all material pricing terms to consumers, including in an e-commerce environment and, for point-of-sale financing companies, reviewing and synchronizing their promotio
Smarty Ads
APRIL 27, 2020
We’ve been keeping in touch with SmartHub owners during the last couple of months — scheduling calls, discussing workflow experience and performance — this all served a noble purpose as now we’re about to provide you with very valuable system insights. We’ve interviewed several dozen independent enterprises who use.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Single Grain
APRIL 10, 2020
We are in the midst of COVID-19, a global infectious disease pandemic also called Coronavirus, which has affected not just people’s health, but the social distancing mandate has affected the majority of businesses, too. I live in California where Governor Gavin Newsom has issued a mandatory, state-wide stay-at-home order except for essential jobs, errands and outdoor exercise.
AdPulp
APRIL 11, 2020
Put people first. Refer to car buyers as people and treat them as guests? I don’t get it. I don’t get it because I don’t own a Lexus or Toyota. A Company with A Conscience and A Big Wrench As a result of the COVID-19 pandemic, Toyota Motor North America, Inc. continues to assist those […]. The post Next Time You Go Somewhere, Drive A Lexus (Or Any Toyota) To Ace Hardware appeared first on Adpulp.
More About Advertising
APRIL 1, 2020
This short film uploaded by Mark Zuckerberg takes a moment to reflect on the importance of real people and real faces to our lives, with a poem read by gritty UK spoken word artist, Kate Tempest, and visuals that don’t flinch from the horrors of the Coronavirus crisis. It was created with Droga5 and will.
Gods of Advertising
APRIL 10, 2020
You carry in the latest load, one piece at a time, careful not to strain your back. Even with all the work you’ve done in the gym, lifting and hauling boxes was perilous. The only thing worse than doing this task would be hurting your back while doing it. You place a stuffed reindeer on top of the highest ornament box, a mighty stag overlooking his domain!
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
illumin
APRIL 22, 2020
The post SPORTS PROGRAMMING IS ON HIATUS. WHAT’S THE ALTERNATIVE FOR ADVERTISERS? appeared first on AcuityAds Inc.
InMobi
APRIL 30, 2020
In March and April, the novel coronavirus has spread in Saudi Arabia and the United Arab Emirates (UAE), causing sudden disruption to daily life. To get a sense of how it is impacting people in both countries, InMobi ran a mobile survey using InMobi Pulse , InMobi’s mobile market research solution. The surveys ran from April 13-24 and reached close to 1,000 adults through their mobile devices across the two countries.
Single Grain
APRIL 1, 2020
Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source. Quality of incoming traffic converting into leads.
AdPulp
APRIL 27, 2020
Editor’s note: This first article in our new Emerging Voices series is made possible by the generous support of our patrons on Patreon.com. SOUTHAMPTON—Bridging the gap between studying and entering the world of work can be difficult, particularly if you’re looking to break into industries like advertising, marketing, and media. Competition is rife, both from […].
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 1, 2020
This is about as woke-free as it gets, A Benson & Hedges Silk Cut cinema ad from 1970 from the clearly over-stimulated psyches of CDP’s Paul Weiland and Graham Fink. Zulu had been one of the big hit films of the 1960s – launching Michael Caine on the road to stardom – and actually presented.
Gods of Advertising
APRIL 2, 2020
Your father once told you possessions possess you. Nothing reminds you of this more than a storage unit, the twilight zone between heirloom and the no longer relevant. Not yet junk. At least according to Craigslist. One day your grown children might fight over the contents. In the meantime, you put it all into storage. You did this once before, when you’d moved to California.
Admixer
APRIL 30, 2020
Programmatic advertising is swiftly expanding its market share and is becoming the dominant model in the digital advertising ecosystem. According to the joined report by IAB and PwC, programmatic ad revenues currently account for 80% of all digital display advertising revenues. Programmatic advertising enabled companies to capitalize on their consumer data and reach audiences more […].
Smarty Ads
APRIL 30, 2020
Developed by Google in the year 2016, AMP or Accelerated Mobile Pages is an open-source framework made up of HTML, CSS, and JavaScript. It helps developers in creating a lightweight system that accelerates the loading speed. All in all, it is a great way of optimizing web content, particularly on.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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