Single Grain
JUNE 26, 2020
Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. Click here to learn more or just get started. UPDATED! This post on effective SEO techniques has been refreshed for 2020. TABLE OF CONTENTS: Improve User Experience Across Your Entire Site.
More About Advertising
JUNE 26, 2020
WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will be integrated into Ogilvy’s office on rue Marbeuf. Ogilvy Paris co-presidents Emmanuel Ferry and Matthieu.
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AdPulp
JUNE 29, 2020
Do you pay for any/some/all of the content you consume online? There’s no judgment coming, just an explanation of why it matters to the content producers, who in turn make it matter to you. Adpulp, and our Emerging Voices Project specifically, is supported by 11 patrons today. The goal is to reach 100 patrons and […]. The post Do You Pooh Pooh the Pay Pay?
Gods of Advertising
JUNE 29, 2020
Given everything going on in the world, I cannot phantom how and why these cruel and offensive names still exist. Yet, they do. I wrote the first version of this post in 2014! Unbelievable it is even more relevant now… The righteous drum continues to beat louder, calling for the termination of the Washington Redskins nickname, which got a huge assist when the United States Patent Office rescinded trademark rights for the moniker, deeming it offensive to Native Americans.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
JUNE 30, 2020
Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Programmatic at its heart is driven by automation where demand from buyers such as advertisers and agencies is met by supply from publishers on a digital marketplace.
Admixer
JUNE 30, 2020
Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps. Read up to know more about advertising opportunities, ad formats, and audiences that […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 30, 2020
The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take on the captaincy of the good ship Ogilvy is a glimpse of the future for the industry. Across the board historically the top job usually goes to someone from the same cohort, either within the organisation or doing a similar.
AdPulp
JUNE 19, 2020
Mary Wells Lawrence, 92, is about to be named the new “Lion of St. Mark” by Cannes International Festival of Creativity. She will be honored through the LIONS Live platform on Friday 26 June. Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, were honored with the Lion of St. Mark Award at […]. The post Ad Legend: Marry Wells Lawrence appeared first on Adpulp.
Gods of Advertising
JUNE 11, 2020
More truth. “So, me not crying is steeling myself against future pain?” You phrase it as a question but it comes out an answer. Mia confirms it. “You developed a way to cope with pain, to numb yourself. Which is why you don’t cry in AA meetings and you close your eyes when others do.”. Eyes Wide Shut is the name of the last film Stanley Kubrick directed before he died, a strange story about a couple confronting their sexual fantasies.
InMobi
JUNE 29, 2020
Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers. Besides driving more programmatic revenue to their apps, header bidding is also operationally more efficient.
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Lemonads
JUNE 29, 2020
As much as having a website is important, having an optimized and efficient landing page is the most important platform you can focus on. An optimized landing page will bring your visitors to convert into new customers. Read our 16 tips to have the right tools to make an awesome landing page for your business. What is a landing page? A landing page is going to be the very first impression, the first thing people see when they land on your website.
Single Grain
JUNE 23, 2020
NOW UPDATED! This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born. Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ.
More About Advertising
JUNE 29, 2020
Milton Glaser, who died last week age 90, is arguably the greatest modern designer – described as the man who “invented the sixties,” certainly many of the images that defined that lively decade. But his most famous comes from 1976, the iconic (true in this case) “I love New York,” which adorned an ad campaign.
AdPulp
JUNE 1, 2020
Exceptional brands create culture, but most brands reflect culture. Reflecting the culture since mid-March has been a creative challenge, given that millions of people are stuck at home and fearful for their health and economic well being. To make matters much worse, one week ago today, a Minneapolis cop was caught on video murdering a […]. The post Brands Pause to Acknowledge the American Melee and Register Their Sadness appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Gods of Advertising
JUNE 8, 2020
“I never cry,” you say. “At other people’s pain, or my own. Funerals. Ever. It makes me wonder: Do I lack compassion or empathy? You know… like a sociopath.”. “Some people cry. Some people don’t,” she says. “I don’t think it signifies anything.”. “In meetings people cry all the time,” you reply. “And not just sad women. Guys choke up, too. I never know what to do when that happens.
All About Advertising Law
JUNE 29, 2020
Earlier this month, the FTC approved a settlement with a developer of popular apps for purported violations of the Children’s Online Privacy Protection Act (COPPA). The Commissioners voted 4-1 to authorize the Department of Justice to file the complaint and the stipulated final order resolving the matter. Under the stipulated final order, the company was ordered to pay a $4 million civil penalty (although all but $150,000 of it was suspended for inability to pay).
Lemonads
JUNE 28, 2020
Many people in marketing and advertising aren’t exactly sure what native advertising is. Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. While that’s likely increased all these years later, it’s still a relatively unknown term. So, if you consider yourself a marketer but have found yourself here Googling about it, don’t worry!
Single Grain
JUNE 15, 2020
ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JUNE 29, 2020
Publicis Groupe CEO Arthur Sadoun welcomed WPP CEO Mark Read (via video link) to the Palais du Festival to celebrate the achievements of Burger King’s “Mouldy Whopper” ad, which was a joint effort between the two groups. Read greeted Sadoun with a dusting of French (one minute into this video), and, after a quick comment.
AdPulp
JUNE 1, 2020
People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, Colle MCVoy created a series of PSAs that depicts the growing need to feed millions and inspire […].
Gods of Advertising
JUNE 25, 2020
It’s one of several lines in the Big Book you balked at. There aren’t many mind you. But this one feels religious, not spiritual. God didn’t make this claim. He, She or It wouldn’t. A person did. Came to believe that a power greater than ourselves could restore us to sanity. Almost every idea, if not word, in Step 2 belies the absolutism of God is or He isn’t.
InMobi
JUNE 26, 2020
By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. Here’s what you need to know about TCF 2.0 and how InMobi is here to help. At its core, TCF 2.0 intends to build a more responsible and self-regulated ad ecosystem.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Lemonads
JUNE 26, 2020
The number of daily emails sent and received each day has risen from 281 billion in 2018 to more than 305 billion in 2020. While new ad formats and innovative approaches are changing the way companies market their products, many affiliates are still relying on email campaigns to generate a large portion of their profits. If you don't know what email marketing is, we invite you to start by reading our article: What is email marketing?
Single Grain
JUNE 9, 2020
Over the past few months, people all over the world have had enough of a few things. Among them: viruses, the word “unprecedented,” and a lack of toilet paper. But perhaps above all, people have had enough of distancing. As normal daily tasks become restricted and people are unnaturally distanced for extended periods of time, individuals and businesses are seeking ways to use technology to bridge that physical gap.
More About Advertising
JUNE 11, 2020
Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways of working in partnership. For those still able to trade – from retail to telcos, financial services to home entertainment – planning and production cycles have been radically pruned. What previously took several months to.
AdPulp
JUNE 11, 2020
This new article in our Emerging Voices Series is made possible by the generous support of our patrons on Patreon. Please join Adpulp’s subscribers on Patreon. When you do, we will deliver fresh material for your head. Witness… LONDON—The last two decades have seen the world double down on a growing obsession with ease and […]. The post A Tasty Rediscovery: Personal Happiness Is Baked-In to Our Slow, Deliberate Processes appeared first on Adpulp.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Gods of Advertising
JUNE 22, 2020
Remove the Christian gravy from AA and it’s just a program of substitutions, a replacement strategy for better living. Replacing barrooms with fellowship, selfishness with service. Honesty replaces duplicity. And so on. First and foremost, however, one had to replace the booze. Here Bill Wilson made a crucial decision: the surrogate for alcohol would be God, later amended to a Higher Power, as you understand him.
Admixer
JUNE 26, 2020
As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […].
illumin
JUNE 26, 2020
DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business.
InMobi
JUNE 25, 2020
In the first part of this blog , InMobi pinned insights from industry leaders on the digital evolution, relevance of communication, data-led mobile insights, and creating lasting connections as a part of the ‘New Normal.’ Here are thoughts from a few more leaders on “Marketing in the New Normal.” Purpose-driven Advertising will Help Build Lasting Connections Eka Sugiarto, Head of Media – Indonesia and SEAA, Unilever “This pandemic is far from over and between
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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