Adweek
JUNE 26, 2024
The legacy publisher Time dropped its paywall last June, making it one of only a handful of news organizations--alongside Quartz and TechCrunch--to raise and later remove a paywall. Since then, Time has seen advertising revenues rise, digital subscribers evaporate, and traffic remain relatively flat, according to data shared by Time and measurement firm Comscore.
The Ad Tech Blog
JUNE 17, 2024
Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure. Monitoring ad performance metrics is crucial for early detection of ad fatigue.
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Ad Rants
JUNE 6, 2024
Does your business sell handmade products? If so, you need to know how to market them effectively. Personalization and attention to detail are key differentiators when comparing handmade products and mass-produced machine-made products. However, you must effectively reach out to your key demographic, communicate what makes your products special, and get people to buy your products.
AdExchanger
JUNE 5, 2024
Only in advertising is God himself up for sale. On Wednesday, the ad tech information resource business Marketecture announced it had acquired AdTechGod, an anonymous ad tech Twitter poster turned one-man content studio, and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom, founder and CEO of the advertising and technology career […] The post Marketecture Buys AdTechGod (No, Really) appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seth Godin
JUNE 16, 2024
Any fully open system of digital communication will corrode over time. Bad messages will crowd out the good ones. The new normal: Someone finds a database of every residential property, then another of cell phones. An AI is trained to call every homeowner, every day, asking if they’re thinking of selling their home. Millions of calls an hour. The leads (one out of 40,000 calls, perhaps) are sold to real estate brokers.
Martech
JUNE 4, 2024
In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
JUNE 28, 2024
Real-time data processing is crucial for dynamic bidding in the ad tech industry. This article explores the key aspects of real-time data stream processing, its challenges, and solutions, providing insights for CTOs, software development managers, and product managers in ad tech startups and medium-sized companies. Understanding Real-Time Data Stream Processing Key Points Real-time data processing is essential for dynamic bidding in ad tech.
Adweek
JUNE 12, 2024
Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year. "In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal.
Adweek
JUNE 17, 2024
When iHeartMedia and Deep Blue Sports + Entertainment took their Women's Sports Audio Network (WSAN) to Cannes Lions, they weren't just seeking brand sponsors--they wanted to show receipts. Today, iHeart and Deep Blue announced WSAN's initial lineup of shows available across iHeartMedia's broadcast, digital and podcast platforms. Plus, starting June 18, WSAN is launching "Women's.
Adweek
JUNE 4, 2024
Technology publisher Gizmodo was acquired Tuesday by French media company Keleops, according to its founder and CEO Jean-Guillaume Kleis. Financial terms of the transaction were not disclosed. The entire Gizmodo staff will receive offer letters to stay with the company, and Keleops plans to expand the team in the near future. "Gizmodo is one of.
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Adweek
JUNE 14, 2024
The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo's video after it alleged the publisher had been consistently misrepresenting the inventory as in-stream, a type of online video that typically fetches higher prices from buyers. "Yahoo has been misdeclaring video inventory as in-stream," according to an email seen by.
Adweek
JUNE 21, 2024
Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad revenue. The New York Times, The Guardian, Conde Nast and Forbes are among those.
Adweek
JUNE 10, 2024
Starbucks is launching its own production studio, Starbucks Studios. The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands.
Adweek
JUNE 13, 2024
The creators and celebrities honored here are influencing culture and using their platforms to challenge norms. Ayo Edebiri, Actor, writer, producer Notable trophies on the mantel: Ayo Edebiri skyrocketed to fame as chef Sydney Adamu in FX's critically acclaimed comedy-drama The Bear, picking up a Golden Globe Award, a Screen Actors Guild Award, Critics Choice.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
JUNE 27, 2024
Shake Shack added a secret sauce to its latest advertising campaign: generative AI. The burger joint used digital agency Known's Reddit-focused gen AI chatbot, The Big Letbotski, to scour over 80,000 active subreddits for contextual conversations around chicken sandwiches. The bot zoned in on phrases such as "healthy lunch on Sunday", "where can I grab.
Adweek
JUNE 25, 2024
To bring in a knowledgeable women's soccer voice like multi-time World Cup winner Tobin Heath, you need the right Ally. E.W. Scripps Company is looking to make ION a destination for National Women's Soccer League (NWSL) coverage on Saturday nights, and to do so it's teaming up with Ally and RE--INC, a lifestyle brand co-founded.
Adweek
JUNE 10, 2024
Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The tech giant announced its partnership with OpenAI at its WWDC 2024 keynote on Monday. The long-awaited deal brings ChatGPT into Apple's offerings, including its Siri voice assistant and writing tools. Siri will ask for user.
Adweek
JUNE 11, 2024
A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming service and an operating system. According to the June findings, Roku is the most popular CTV operating system by time spent, representing 49% of the total market. Capitalizing on this usage, The Roku Channel has become.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JUNE 10, 2024
Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult--especially in the business-to-business category, which targets a more select group of individuals than business-to-consumer. Assembling focus groups takes time. Getting business leaders to fill out surveys can be expensive.
Adweek
JUNE 11, 2024
Celebrities rarely come to Cannes Lions just to socialize on adtech yachts. If they're not promoting their own startups, they're guests of major corporations hoping to leverage their star power to get more butts in seats at the Palais. Here are some of this year's best-known names in attendance. Queen Latifah Rapper, actor, producer Marleen.
Adweek
JUNE 20, 2024
CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well.
Adweek
JUNE 20, 2024
CANNES, France--Ad veteran David Droga is one of the few people with the keys to OpenAI's text-to-video tool, Sora, and it's already reshaping how he thinks about creativity. "Not all creativity is worth saving," said the CEO of Accenture Song in a conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
JUNE 17, 2024
CANNES, France--The Cannes Lions International Festival of Creativity, taking place June 17-21, is known as the Oscars of the ad industry. The work that wins at the festival can change the course of a career or business, while also indicating where the industry is headed. Cannes holds an awards ceremony each night to reveal winners.
Adweek
JUNE 15, 2024
As an impending NBA media rights deal is pushing the value of league broadcasts above the rim, no one's calling foul on its price. The National Basketball Association continues to put up big numbers for media partners and advertisers alike. Game 3 of the NBA Finals drew 11.426 million viewers to ABC and ESPN, peaking.
Adweek
JUNE 15, 2024
Whether a matter of time, cost or combination of other factors, the ad world isn't submitting as much work to the Cannes Lions International Festival of Creativity as in the past. This year, award entries were down about 1% compared to last year--not a significant decline. But looking back to 2016, which holds the record.
Adweek
JUNE 24, 2024
Jess Lanzillo rolls deep with Dungeons & Dragons--and not just with her trusty D20 die. "I kind of backward engineered my way into D&D," Lanzillo reveals to ADWEEK in her first interview as the new vp of franchise and product for the iconic strategy game, which celebrates its 50th anniversary this year. The Indiana-born gamer.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
JUNE 3, 2024
Direct-to-consumer brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying on third-party measurement firms and their own data to measure effectiveness, according to four sources. Over the past decade, walled gardens helped launch thousands of startups by letting them buy cheap ads to reach new audiences.
Adweek
JUNE 26, 2024
Last week between the rose-fueled networking sessions and adtech-funded yacht parties at the Cannes Lions Festival, Coca-Cola and Ogilvy bagged a Grand Prix in the print and publishing category for "Recycle Me." The winning campaign features striking images of the classic Coca-Cola logo on a bright red background as it appears after a can has.
Adweek
JUNE 19, 2024
Yahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of their ads based on real-time insights, making them more relevant. And early tests show that it's driving results. "There are 205 million logged-in users that.
Adweek
JUNE 17, 2024
According to a document of frequently asked questions sent to clients on Monday, Oracle will stop supporting its advertising products on September 30. The message follows Oracle's statement last week during its fourth-quarter earnings call that it was exiting the advertising business. That announcement did not describe the company's exit strategy, only noting that the.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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