AdPulp

SEPTEMBER 19, 2011

'Online marketers don’t know jack about Matthew Creamer, and they probably don’t know much about you. In his latest Ad Age piece, Creamer says he spent time closing observing the display ads being fed to him over a 48-hour period and concluded: If the internet advertising business understands me correctly, then I am a sugary-drink-swilling, spendthrift sucker with a yen for new wheels and a body-image problem or two.

Display Advertising 54

Display Advertising Advertising Marketing 54

Nick Burcher

SEPTEMBER 7, 2011

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 7 September 2011. David Guetta Facebook MP3 downloads using Facebook Credits. David Guetta has built a substantial fan base on Facebook with 23.7m people now Liking the David Guetta Facebook Page. The David Guetta Facebook Page is used to push information to fans, syndicating the David Guetta Twitter account and highlighting other things of interest for fans (such as Spotify lin

Media 82

Media Advertising Marketing 82

Advertising to Baby Boomers

SEPTEMBER 5, 2011

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 05 September 2011. The Obligatory Follow-Up iPad (and Smartphone and QR Codes) Post. I have a handful of zombie posts – ones that keep getting oodles of hits year after year.

Real Estate 40

Real Estate Education Shipping Advertising 40

Nick Burcher

SEPTEMBER 26, 2011

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 26 September 2011. BBC animated QR code trailer for The Fades. BBC3 are promoting The Fades using an animated QR code trailer that points directly to the series microsite. This looks great and the whole trailer does a good job of building suspense / anticipation for the forthcoming series: The Fades BBC3 animated QR code trailer.

Media 82

Media Advertising Marketing 82

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Nick Burcher

SEPTEMBER 6, 2011

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 6 September 2011. Twitter hashtag #thisiswhy on Sharp ITV football sponsorship idents. The principle of tagging TV ads with social media addresses has become widespread, primarily with ads being tagged with Facebook addresses, but advertisers such as Europcar , Horrible Bosses and Audi have been experimenting with adding Twitter hashtags to the end of their TV copy too.

Media 56

Media Conversion Advertising Marketing 56

Advertising to Baby Boomers

SEPTEMBER 26, 2011

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 26 September 2011. Entrepreneurs & Baby Boomers: Part I. All of a sudden every other news article about Baby Boomers is focused on business and entrepreneurs.

Advertising 40

Advertising Education Marketing Retail 40