Adweek
SEPTEMBER 17, 2024
Crafting the ideal lede for any news story can be a tough assignment. But NBC News enterprise reporters Mike Hixenbaugh and Jon Schuppe had an added challenge when they had to type the first sentence of their deeply-researched investigative piece into a Texas medical school accused of profiting off of unclaimed bodies--a story that was.
AdExchanger
SEPTEMBER 10, 2024
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Alexandria, Virginia on Monday. It was like a crash course in ad tech – and ad tech history. The […] The post Your Day One Recap: DOJ vs.
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Martech
SEPTEMBER 30, 2024
Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?
Seth Godin
SEPTEMBER 20, 2024
Authenticity is for amateurs. We want the surgeon, the broadcaster or the musician to show up fully, as the best version of themselves. We know you might be tired from an overnight shift, and authentically feel like phoning it in, but hey, this is the only aorta I’ve got, and I’d prefer it if you were the consistent, world-class surgeon you’re capable of being.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Ad Monsters
SEPTEMBER 16, 2024
Unlock the full potential of Google Ad Manager’s log-level data with these five actionable analyses. Learn how to optimize your ad strategies and increase revenue using Data Transfer Files. Google Ad Manager’s Data Transfer Files (DTF) aren’t a new offering; many tech-savvy publishers already use them. However, in many conversations with publisher adops professionals, they confide in me that while they want to utilize the data treasure stored in the DTF, they’re just not exactly sure what
Exchange Wire
SEPTEMBER 10, 2024
Today’s news: Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates Leading sports streaming platform Fubo has launched a new CTV ad format for branded video content – The Triple Play – bringing [.] The post Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 30, 2024
Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media posts. I was recently going over a few thoughts I had scribbled down during restless nights. And I realized they center on two competing forces in the debate over data privacy: the priorities of legislators, […] The post How Competing Interests Collide in The War For Data Privacy appeared first on AdExchanger.
Martech
SEPTEMBER 19, 2024
Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. Significant gaps exist in AI’s capabilities, particularly in industries where human expertise is essential to achieving meaningful outcomes.
Seth Godin
SEPTEMBER 6, 2024
The marketing consultant told the client that they have to post three times a day on LinkedIn. “It doesn’t matter if it’s good.” The SEO consultant explained that the website had to be loaded with keywords, and that a big budget needed to be set aside to develop inbound links. And the job seeker is instructed to make sure that the resume is AI-friendly and checks every possible box.
Ad Monsters
SEPTEMBER 27, 2024
Publishers and marketers are at a crossroads where technology and creativity must converge to unlock the ecosystem’s potential. On Day 1 of AdExchanger’s Programmatic IO, industry leaders highlighted how balancing innovation and content creation can shift the future for the better. Technology is evolving faster than we can blink and it’s becoming clear that it’s time creativity and control were reclaimed.
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More About Advertising
SEPTEMBER 16, 2024
Despite the high profile missteps of brands including Pepsi Max and Bud Light, new research claims to find real evidence that more inclusive ad campaigns have a positive impact on profits, sales and brand value. The UN Women’s Unstereotype Alliance says that inclusive campaigns boost short-term sales by 3.5% and long-term sales by as much … The post Go woke – don’t go broke.
Adweek
SEPTEMBER 30, 2024
Levi's iconic "Launderette" ad has had an Americana makeover with help from Beyonce. The Cowboy Carter singer takes a starring role in the brand's reprise of its 1985 ad from London agency BBH. Set to the sound of "I Heard it Through the Grapevine" by Marvin Gaye, the original spot showed model Nick Kamen strip.
AdExchanger
SEPTEMBER 17, 2024
The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed. Publishers told AdExchanger they were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market, which they see as their biggest […] The post Publishers Feel Seen At The Google Ad Tech Antitrust Trial appeared first on AdExchanger.
Martech
SEPTEMBER 19, 2024
One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Think Bankrate mortgage calculators, but for marketers. Keep reading to learn how I used a combination of spreadsheets and generative AI to create fully functioning calculators.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
SEPTEMBER 3, 2024
Give credit, take responsibility Get aligned on timeframes Insist on a spec, write one, improve it Agree on a budget Keep a calendar Don’t hold a grudge Speak up clearly and generously Show your work Share your fears Make promises and keep them Do the reading Talk about people only when they’re in the room Eagerly find someone more skilled than you to do a given piece of work Don’t hoard information Wash your own coffee mugs, and someone else’s too Celebrate in public, cr
Exchange Wire
SEPTEMBER 25, 2024
DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [.] The post DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media appeared first on ExchangeWire.com.
Chief Martech
SEPTEMBER 26, 2024
I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3.
Adweek
SEPTEMBER 26, 2024
The relationship between music and generative AI is a rocky one. Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently raised controversy when he used it to mimic the voice of late rapper Tupac Shakur on a diss track. For singer-songwriter Eric.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
SEPTEMBER 12, 2024
The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three that even this ad tech reporter was barely familiar with some of the terminology. Truthful DRS, anyone? Read on for an explanation as testified to by DOJ witness Professor R. Ravi, […] The post DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight appeared first on AdExchanger.
Martech
SEPTEMBER 18, 2024
HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of product at HubSpot. “There are consumer AI solutions that are super accessible and give results in seconds, but they aren’t connected to your business or your data.
Seth Godin
SEPTEMBER 17, 2024
Persistent, connected and kind. Most visions of the internet in 1995 were about individuals interacting with content online. It turns out that the internet (inter plus net) is actually about connection. The apps and businesses that were most successful connected people–to ideas, to things or mostly, to each other. The current range of AI feels like content creation.
Ad Monsters
SEPTEMBER 17, 2024
Is Google the world’s biggest data broker? As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital advertising. Since a broker is an intermediary, and the basis of audience targeting is data, there should be no doubt Google is an enormous data broker — maybe the biggest of all time.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
SEPTEMBER 18, 2024
Some of us thought Halloween was invented by some American department store to shift more junk, rather like Hallmark Cards with Mother’s/Father’s days. Then we did our painstaking research (that is, consulted Wikipedia) and discovered it celebrates All Hallow’s Day/Eve, October 31 when it gets dark and spooky in Europe. Not quite so according to … The post Tourism Ireland rewrites history for Halloween first appeared on More About Advertising.
Adweek
SEPTEMBER 3, 2024
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is.
AdExchanger
SEPTEMBER 30, 2024
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four to six weeks, but Judge Leonie Brinkema, who presided over the case, kept things moving at a brisk pace. […] The post The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next appeared first on AdExchanger.
Martech
SEPTEMBER 11, 2024
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
SEPTEMBER 25, 2024
Once an organization figures out a successful model, it begins to grow. And when it grows, it needs more staff. And they often hire for specific tasks and the skills that go with them. They need a person who will reliably and obediently deliver what they need right now. And that’s the foundation for stuckness. When the world changes, and it always does, the organization is filled with people who signed up for (and were hired for) a specific competency.
Ad Monsters
SEPTEMBER 11, 2024
Privacy-enhancing technologies are essential tools for marketers, and Data Clean Rooms are one of many PET solutions. They provide a way to analyze sensitive data securely while preserving privacy. But how do you decide which solutions are best for your business? You must dig deep into each PET solution, to decide which works best for your business goals.
More About Advertising
SEPTEMBER 10, 2024
Talk about out of the frying pan into the fire. Angela Zepeda (below), who left Hyundai recently after finding her job had changed from CMO to chief creative officer (do advertisers need one? Not Hyundai it seems) has emerged as the new head of marketing for Elon Musk’s X. She will work with CEO Linda … The post Angela Zepeda takes the hot marketing seat at X first appeared on More About Advertising.
Adweek
SEPTEMBER 9, 2024
The E.W. Scripps Company has crossed the TV upfront finish line, and women's sports scored big. Brian Norris, the company's chief revenue officer, told ADWEEK that Scripps saw low single-digit growth in volume, which was largely "due in part to our commitment to women's sports." Norris said it was "no secret" that Scripps was all.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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