Single Grain
MARCH 18, 2020
UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often, they don’t always reveal what exactly the updates are — or when they're coming out.
More About Advertising
MARCH 2, 2020
The days are at last getting longer, birds are singing in the trees, the first buds of spring are nosing through the soil, and across the world of advertising and marketing, thoughts are turning to love. Or, more specifically, to rainbow-painted, ‘love is love’ love. Because with the summer season just weeks away, the LGBTQ+.
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AdPulp
MARCH 11, 2020
I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you’re screwed. Apparently, […]. The post Mid-Day Danger: The Worst Commercials on TV appeared first on Adpulp.
Gods of Advertising
MARCH 11, 2020
A virus was in the air long before this one. Canceling people, places and things anonymously and viciously. It was in our politics. Infecting belief systems. Pitting race against race. Few were immune. Yet, the more we suffered the more we had to hide, suppressing our anxieties, burying our fears. For fear of being canceled, shunned or worse. Humanity was plagued…is plagued.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
MARCH 26, 2020
There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple – if nobody is traveling or out shopping, why advertise? While consumer behavior in North America over the past couple weeks has clearly shifted in ways not seen since World War II, we cannot […]. The post Do We Need Advertising During The COVID-19 Pandemic?
All About Advertising Law
MARCH 11, 2020
Last weekend, New York Governor Andrew Cuomo declared a state of emergency in the State due to the coronavirus outbreak. That’s scary enough. But there is an equally scary and somewhat odd consequence of New York’s declared state of emergency: the recently enacted New York Nuisance Call Act kicks in automatically. As a practical matter, what that means is that telemarketers may not “knowingly mak[e] unsolicited sales calls to any individual. during a declared state of emergency
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 24, 2020
Coca-Cola is doing its bit to promote social distancing with some tweaks to its sacred logo in Times Square, via McCann Argentina. McDonald’s is separating its arches on some social media. Burger King, inevitably, is doing its bit too. And Sid Lee Paris for “intimacy” brand Skyn. A little too blunt perhaps. Good to see.
AdPulp
MARCH 19, 2020
Fear sells. Fear also spreads. People who work in advertising are correct to feel fear, right now. According to The New York Times, more than a million Americans are expected to lose their jobs by the end of March. According to Moody’s Analytics, nearly 80m jobs in the US are currently at risk due to […]. The post Fear of Unemployment Is Spreading Fast, Ad Workers Far from Immune appeared first on Adpulp.
Gods of Advertising
MARCH 1, 2020
You sit with twenty or so others around two connected folding tables in the basement of a musty church. The usual cross-section, they’ve nothing in common save for a desire to stop drinking. It’s midday so many of them have coffees from the Starbucks next door. Finishing her share is Dallas, a thirty-something woman with black hair striped in purple.
illumin
MARCH 3, 2020
The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Super Bowl Ads Reign Supreme appeared first on AcuityAds Inc.
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All About Advertising Law
MARCH 25, 2020
While the full economic impact of COVID-19 is unknown, the demand—and need— for jobs and work that can be performed from home certainly will increase. Companies offering opportunities to potentially earn income working from home are likely to see an influx in consumer interest—and, of course, likely to ramp up advertising. The FTC always has actively policed the industry, given the challenges inherent in substantiating earnings claims, and will continue to do so during the pandemic.
Single Grain
MARCH 6, 2020
HEADS UP : If you're looking to boost your SEO traffic quickly, an easy way is by updating old content. Try our FREE tool , Content Decay , to check if you're losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!). Click here to get Content Decay for FREE. There’s one semi-tragic experience that every online blog will inevitably experience at some point.
More About Advertising
MARCH 19, 2020
Dettol’s ‘Handwash Challenge,’ originally destined for India, now has over none billion views on TikTok (nine billion – and one now, sort of.) And veteran soul singer Gloria Gaynor is doing her bit. Who said social media was no good for you? Clever of Dettol (not that you’ll be able to buy it in most.
AdPulp
MARCH 14, 2020
Crisis management and crisis communications are not disciplines that you want to learn on the job. Yet, on the job in the midst of a crisis is exactly where and when you will learn them. Some CEOs will blunder during this time of disease and turmoil. Others will excel, along with their brands. John Mackey, […]. The post Corporate America’s Leaders Get Crash Course in Crisis Communications appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Gods of Advertising
MARCH 31, 2020
Sheldon raised his hand as a newcomer but you’ve seen him before. Fresh out of a treatment center, he was back from another bender. “I know where this ends,” he said, sobbing. “Dead in some motel on the 101.” Sheldon was scared but not enough to stop drinking. The alcoholic drinks to oblivion knowing he might not wake up; or because he just might. Here he was, head in hands, crying in a meeting.
InMobi
MARCH 31, 2020
Brand safe advertising has always been a top-of-the-mind issue for marketers, especially the ones that have a large loyal base that transcends generations and geographies. This is especially important given the multiple nuances that both performance and brand marketers must cater to. Even a single misstep can have a cascading impact. This is a problem even in benign times, as advertisers find it difficult to find fully brand safe opportunities to reach their audiences (at least at scale anyway)
All About Advertising Law
MARCH 31, 2020
As COVID-19 becomes a more prevalent part of everyday life, federal and state regulators have made it clear that they will aggressively enforce consumer protection laws against companies that seek to take improper advantage of the COVID-19 pandemic. In a March 26, 2020, statement, Federal Trade Commission Chairman Joe Simons strongly condemned businesses who engage in unfair and deceptive business practices during the COVID-19 pandemic.
Single Grain
MARCH 2, 2020
UPDATED! This post was refreshed with new content for 2020. Enjoy! If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. And not just on social media, either. Emails are opened 7% more when they have the word “video” in the subject line.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 27, 2020
In the current times it is more important than ever to find moments of joy, so I have specifically chosen the three ads that, no matter how many times I watch them, make me smile and remind me of the brilliance of our industry and our power to reach people emotionally. CHANEL: COCO MADEMOISELLE I.
AdPulp
MARCH 27, 2020
Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at […].
Gods of Advertising
MARCH 21, 2020
The bar nearest your apartment you made a second home. There, you wrote ad copy and composed lousy poetry, an incoherent first novel. But mostly you drank, with others like you or, even better, a woman, drunk too, attracted by your worn leather chapbooks and the romantic person they implied. You drank until they turned on the lights, sending you out into the streets.
Lemonads
MARCH 30, 2020
Focusing your advertising efforts on one niche is crucial for affiliate marketers. There are probably many theories to affiliate marketing and running up for your business in the particular industry but it depends which strategy works for you. But the first step you’ll have to take into consideration is choosing the right vertical for you. The vertical market definition is “a market within which sellers provide products or services that serve the needs of a specific buyer demographic or niche, s
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
OpenX
MARCH 30, 2020
Header bidding has been standard practice in the industry for the better part of the last five years, yet publishers are still facing challenges when it comes to optimizing the technology to work best for them. A knowledgeable and quickly growing Prebid community has helped make it a little easier, and OpenX is proud to be an active contributor in that community. .
Single Grain
MARCH 25, 2020
UPDATED! This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. Why? Because it’s one of very few marketing strategies that can increase your sales without spending more on advertising and content marketing. What is conversion rate optimization?
More About Advertising
MARCH 17, 2020
Diageo has reportedly given its global media account to Omnicom Media Group’s PHD, another biggie for what was once the holding company’s second-string media agency. The other contenders were Carat and Publicis Media. Diageo is a big spender (a minimum $320m but probably rather more of its $2bn marketing budget) but its range of top.
AdPulp
MARCH 16, 2020
Brand reputation is always on the line. Each and every day anything can (and does) happen to ding the brand. Sometimes the ding is more than a ding, it’s a gong. Today, the gongs are banging from coast-to-coast as the retail sector is annihilated by the spread of COVID-19. There Is No Safety Net for […]. The post Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities appeared first on Adpulp.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Gods of Advertising
MARCH 9, 2020
-The author, Karl Ove Knausgaard. Perhaps the greatest joy of reading, beyond escaping into the story itself, was discovering your self in another person’s words and worlds. Realizing that you were not too idiosyncratic. Not unusually unusual. That others, a certain few, thought as you did, felt things deeply or, as likely, not at all. These characters possessed your attributes and defects.
Admixer
MARCH 30, 2020
Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. Since the ongoing health crisis prevents us from going to lectures and marketing meetups, a podcast is a great way to stay in touch with your colleagues and the adtech industry. CMO of Admixer Anna Yatel said: “In […]. The post 17 Podcasts to Enhance Your Digital Advertising Strategy in 2020 appeared first on Admixer.Blog.
All About Advertising Law
MARCH 30, 2020
When we think of superiority claims in advertising, we usually think of NAD or Lanham Act challenges. When we think of brake pads, we usually think of Callaghan Auto Parts. Last week, however, the FTC resolved an investigation regarding superiority claims for brake pads with Federal-Mogul Motorparts LLC (Federal-Mogul), a manufacturer and seller of after-market automotive parts.
Single Grain
MARCH 23, 2020
Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Get average monthly searches for keywords that interest you.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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