Fuel Lines
JUNE 4, 2014
'“People trust brands that have people they can trust.” Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well. Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.
Gods of Advertising
JUNE 12, 2014
'Getting treated like s**t gets old… I got an inordinate amount of traction from a link I shared on Facebook about a leaked memo from Cramer-Krasselt’s Chief Executive, Peter Krivkovich, regarding his agency’s resignation of the Panera Bread account. Claiming the client was “much too much even in this crazy business” what with “the constant last-minute shifts in direction, the behind-the-scenes politics, the enormous level of subjectivity that disregards proof of performance…” Well, it got
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AdPulp
JUNE 26, 2014
'The NCAA College World Series wrapped up last night at TD America Park in Omaha. New national champion, Vanderbilt beat Virginia 3-2 on the strength of a dramatic 8th inning home run from John Norwood. Sporting events of this magnitude offer marketers fantastic opportunities to communicate value to a highly engaged TV audience. But how does a fan capture a moment in the game and share it with others who love baseball?
All About Advertising Law
JUNE 26, 2014
'On June 17, 2014, Senators, staff, and the public were off to see Dr. Oz testify in Washington, and in the eyes of some Senators, this Oz may encourage as many deceptive tricks as his movie counterpart. Senator Claire McCaskill, Chairman of the Senate Commerce, Science, and Transportation Subcommittee on Consumer Protection, Product Safety, and Insurance, opened a hearing titled “Protecting Consumers from False and Deceptive Advertising of Weight Loss Products” with an attack on false weight
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
JUNE 25, 2014
70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York. Titled 'What’s Native Got to do With It?', the town hall discussion was moderated by Kaylie Smith , Rubicon Project’s Head of Seller Cloud, and the IAB’s Director of Industry Initiatives, Carl Kalapesi.
Nick Burcher
JUNE 6, 2014
Beats By Dre have released a new football / soccer themed video called 'The Game Before The Game.' Featuring a host of famous players, the Beats film promotes the new Beats Solo2 lightweight headphones. The Game Before The Game film focuses on preparation and being ready, with the Beats by Dre product featured at various points. The music track featured in The Game Before The Game is 'Jungle' by X Ambassadors & Jamie N Commons and the full list of players included in the Beats By Dre 'The Ga
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JUNE 5, 2014
'From this… To this… I first wrote this draft while I was between jobs, reflecting on some things that had challenged me most when it came to true integration and moving our agency from good to great. Revisiting them now, the following observations are still seldom discussed, let alone acted upon. I’m not sure why. They’re true, more or less, for all advertising agencies.
AdPulp
JUNE 24, 2014
'There is a struggle underway for the soul of Adland. Such is the case when power, prestige and privilege slip from an industry’s grasp. It doesn’t help that many young, talented people prefer to work in tech, where the perks are stellar and the challenges never-ending. Hell, wine runs from water fountains in Silicon Valley and other pockets of technical innovation like Boulder and Austin.
All About Advertising Law
JUNE 12, 2014
'The United States Supreme Court paved the way today for competitors to challenge FDA-regulated food and beverage labels under the Lanham Act. The Court’s opinion in POM Wonderful LLC v. The Coca-Cola Co. is the latest chapter in a long-running feud between POM Wonderful and Coca-Cola, which arose in 2008 when POM accused Coke of mislabeling one of its fruit juice blend products by prominently displaying the words “pomegranate blueberry” despite the product consisting mostly of less expensive a
InMobi
JUNE 13, 2014
Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads. Apart from better monetization, uniquely identifying devices is extremely important as it helps ad networks do conversion matching (attributing app installs to the source), freq
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Advertising to Baby Boomers
JUNE 28, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 27 June 2014. Good To See The Young’uns Catching Up. Yahoo Wants You to Linger (on the Ads, Too) By Vindu Goel, New York Times … Marissa Mayer, the chief executive, has decided that one way to reverse that decline (in advertising)
Gods of Advertising
JUNE 19, 2014
'The righteous drum continues to beat louder, calling for the termination of the Washington Redskins nickname, which got a huge assist when the United States Patent Office rescinded trademark rights for the moniker, deeming it offensive to Native Americans. Recently, the above commercial ran during the NBA playoffs. The name is offensive. Period. Anyone who believes otherwise, consider if the Redskins played a game against a team called the Seattle Slant Eyes or Miami Wetbacks.
Gods of Advertising
JUNE 10, 2014
'Understanding meaning without understanding words… Tim Nudd of Adweek asks if Beats by Dre “just out-Nike-d Nike” with a new five minute film celebrating the World Cup, which begins shortly in Rio. The answer is yes and the reason isn’t the game’s featured stars’ prowess on the pitch but rather what these athletes do before the games. Hence the film’s title, The Game Before the Game.
AdPulp
JUNE 18, 2014
'When Cramer-Krasselt decided to publicly break up with client Panera Bread last week, they were quite definitive about labeling the client as difficult. I saw two reactions to this: “Good for C-K,” and “They’re just doing this as a PR stunt, who’d want to hire them?” Frankly, many clients have rightfully earned a reputation for being difficult.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Gods of Advertising
JUNE 17, 2014
'“C’mon angel, that leaked memo was pretty sweet.” My last post on advertising agency, Cramer-Krasselt parting ways with client, Panera Bread garnered more views in one day than any other in this blog’s history. On June 13, several thousand of you read my story about a frustrated agency CEO having reached his wit’s end with a client.
Gods of Advertising
JUNE 27, 2014
'Here fishy, fishy… I’m doing something this weekend I haven’t done for a long time but used to do all the time. I’m going fishing! Bass fishing to be precise, on Clear Lake, CA which supposedly has the best bass fishing west of the Mississippi. I hired a guide and booked a cottage right on the lake. I’m pretty stoked. When I was a boy I fished every chance I could, and was pretty damn good at it.
Gods of Advertising
JUNE 2, 2014
'“Our new campaign rocks and so do we!” I am delighted to report (with a bit of an eye roll) that one of the themes at this year’s B2B marketing conference in Chicago (BMA14 ), was the supreme value of internal stakeholders and employees when it comes to branding. I’m happy because the internal audience is likely the most under-appreciated target market of them all.
Gods of Advertising
JUNE 25, 2014
'helping others is scary… Helping a sister agency within your network is a double-edged sword if ever there was one. In theory the helper gets the benefit of participating in important national or global business, which can mean lucrative assignments with blue chip clients as well as face time with your company’s top management. In theory…. The reality is often far less lucrative for the helper.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
JUNE 9, 2014
'James Bond preferred his martinis “shaken, not stirred” but what about Greek yogurt with fruit at the bottom? Well, according to the NAD, stirred or not stirred are both equally acceptable (no word on “shaken”). That was only one of several questions NAD resolved in a challenge by Chobani to a Yoplait Greek Yogurt taste test commercial. Chobani, Inc.
All About Advertising Law
JUNE 11, 2014
'In ruling on a motion to dismiss counterclaims brought under Section 43(a) of the Lanham Act, the District Court of Oregon ruled that statements made by a corporate agent to a journalist may be actionable. In Skedko, Inc. v. ARC Products, LLC , the defendant counterclaimed for false advertising. Both plaintiff and defendant manufacture and sell evacuation devices.
All About Advertising Law
JUNE 23, 2014
'Many advertisers who appear before the National Advertising Division assume that once an NAD challenge is filed there’s no turning back. The NAD rarely declines an opportunity to review cases, and when it does reject a complaint it is usually for one of the narrow reasons stated in Section 2.2(B)(i) of the ASRC Policies and Procedures. Those reasons include where the challenged advertising is local in nature, subject to pending litigation, exceedingly technical, or permanently withdrawn befor
All About Advertising Law
JUNE 6, 2014
'Over the past couple of months, we have been waving the caution flag in the air while attempting to warn businesses about the potential liability for violations under the TCPA. In our previous posts , we noted the numerous consumer lawsuits that have been filed against businesses throughout the country, a list which continues to grow on a weekly basis (see our TCPA Update for more recent filings).
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
All About Advertising Law
JUNE 2, 2014
'For those that have adjusted to the fact that the FTC and the Antitrust Division of the Department of Justice really do care if you agree with your competitors to not recruit each other’s employees (for which, see this recent reminder from DOJ involving E-Bay’s alleged involvement in the scheme among high-tech companies to avoid “poaching” each other’s employees), the FTC just settled an investigation of two ski manufacturers that allegedly agreed not to solicit each other’s endorsers along wit
All About Advertising Law
JUNE 19, 2014
'Is the “surf up” again in California for “Made in USA” class actions? A prior wave of “Made in USA” class action litigation in California crashed up against a number of legal difficulties, including how one calculated damages for buying a product “mislabeled” as “Made in USA.” However, the California Supreme Court in the Kwikset case ultimately resolved this issue largely in plaintiffs’ favor.
All About Advertising Law
JUNE 17, 2014
'You feel pretty good heading to work wearing that designer outfit you picked up at a bargain price over the weekend at the local outlet center. But what if that deal you got wasn’t a deal at all? Questions have increasingly been raised about the potentially deceptive marketing practices related to the quality and source of products sold by fashion retailers in their outlets or factory stores.
InMobi
JUNE 11, 2014
FIFA – A Golden Opportunity For Marketers Any world cup or a large sporting event is big for marketers and brands, and FIFA World cup 2014 is undoubtedly the largest marketing platform in the world because of the sheer numbers involved. With a total of 64 matches and 32 teams across 12 stadiums, the entire event is scheduled to take place from 12 June to 13 July 2014 with an estimated 4 billion fans following across television, mobile and social media.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
InMobi
JUNE 8, 2014
Mobile gamers are a fickle audience and a game that may have been at the top of the charts yesterday, is easily forgotten today, as more and more apps (with minor differences) flood the app stores. It is becoming imperative for game developers to not just consider monetization potential when implementing ads, but also the impact it has on the game play experience.
All About Advertising Law
JUNE 26, 2014
'On June 17, 2014, Senators, staff, and the public were off to see Dr. Oz testify in Washington, and in the eyes of some Senators, this Oz may encourage as many deceptive tricks as his movie counterpart. Senator Claire McCaskill, Chairman of the Senate Commerce, Science, and Transportation Subcommittee on Consumer Protection, Product Safety, and Insurance, opened a hearing titled “Protecting Consumers from False and Deceptive Advertising of Weight Loss Products” with an attack on false weight
All About Advertising Law
JUNE 23, 2014
'Many advertisers who appear before the National Advertising Division assume that once an NAD challenge is filed there’s no turning back. The NAD rarely declines an opportunity to review cases, and when it does reject a complaint it is usually for one of the narrow reasons stated in Section 2.2(B)(i) of the ASRC Policies and Procedures. Those reasons include where the challenged advertising is local in nature, subject to pending litigation, exceedingly technical, or permanently withdrawn befor
All About Advertising Law
JUNE 19, 2014
'Is the “surf up” again in California for “Made in USA” class actions? A prior wave of “Made in USA” class action litigation in California crashed up against a number of legal difficulties, including how one calculated damages for buying a product “mislabeled” as “Made in USA.” However, the California Supreme Court in the Kwikset case ultimately resolved this issue largely in plaintiffs’ favor.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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