Nick Burcher
JUNE 6, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 6 June 2011. Paid Owned Earned - how it works [image and video]. Paid Owned Earned is a framework that can be used for classifying different types of marketing activity, the key though is understanding how everything links together and nothing works in isolation.
Nick Burcher
JUNE 19, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 19 June 2011. Swedbank Latvia - social game that asks how well do your friends know you?´ drives significant response. Tactics for social network pages and Owned Media spaces are quickly evolving, particularly in measurement. More and more brands are looking at numbers of active fans and volume of engagement rather than just size of fan base.
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Nick Burcher
JUNE 20, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 20 June 2011. New Tottenham Hotspur shirt sponsored by Augmented Reality platform Aurasma. Tottenham Hotspur have revealed that for the 2011-2012 season, the new Spurs shirt will display the name Aurasma, a new Augmented Reality platform from Autonomy.
Nick Burcher
JUNE 8, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 8 June 2011. Apple statistics for iPad, iTunes, iBooks, Apps and more. iPhones, iPads, iPods, iBooks and iTunes - Apple numbers continue to grow. Rishad highlighted that at the recent WWDC 2011 conference Apple revealed a whole host of stats and Apple facts and figures.
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Nick Burcher
JUNE 17, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 17 June 2011. Coors Light, Jean Claude van Damme and frozen pants. The new Coors Light (UK) video features Jean Claude van Damme giving his thoughts on Coors Light and "frozen pants." The video sees Jean Claude van Damme walking across an icy wasteland and discussing different levels of cold.
Nick Burcher
JUNE 21, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 21 June 2011. MI5 use QR codes on print ads - even James Bond and the British Secret Service are linking print with mobile! The British Secret Service, MI5, is recruiting. Instead of just running print ads though, they are running print ads that feature a large QR code that drives to the mobile web: MI5 QR code recruitment ad in the Sunday Times (19/06/11).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nick Burcher
JUNE 18, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 18 June 2011. Paypal and Pizza Express - pay for meals with your iPhone! In the latest example of how m-commerce is quickly evolving, UK restaurant chain Pizza Express have partnered with Paypal to allow meals to be paid for using a Pizza Express iPhone app.
Nick Burcher
JUNE 16, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 16 June 2011. RenRen and China Merchants Bank to launch a social credit card. China Merchants Bank, a leading commercial bank in China, and prominent Chinese social network Renren have jointly announced that they will soon be issuing a co-branded Renren CMB credit card in July 2011.
Nick Burcher
JUNE 15, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 15 June 2011. Sony Balls Wimbledon 2011 - classic ad reprised (but not as good as Tango remake?). Wimbledon marketing has started with Sony reprising the classic Bravia bouncing balls ad for the start of Wimbledon fortnight - this time using (CGI) tennis balls.
Nick Burcher
JUNE 7, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 7 June 2011. McDonalds Stockholm mobile game hosted on digital billboard - Pick n Play! McDonalds have used interactive digital billboards in the past, such as the socialised Piccadilly Circus McDonalds display or the digital display that offered coupons to people who could catch McDonalds products on their phone display: In Stockholm, McDonalds have now taken things even further,
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