Adweek
JULY 18, 2022
In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation. Noting that group is bigger than the.
The Ad Tech Blog
JULY 30, 2022
Long gone are the days of the door-to-door salesperson. In today’s world, we generate sales using technology. A sales tech stack might not be cheap, but the revenue opportunity is clear. The secret is not to forget that sales is a process, and you should pick the right tech for each step in the process. If you are in the B2C / D2C space, the first step is awareness.
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Ad Rants
JULY 25, 2022
Paid advertising is one way to dominate your industry and get ahead of the competition. A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends. So what does the future hold for PPC in the SaaS industry?
Adweek
JULY 29, 2022
World Wrestling Entertainment became just the seventh channel overall and the first sports brand to top 70 billion views on YouTube. The WWE channel is also on pace to surpass 90 million subscribers at some point during SummerSlam weekend, with the actual event set for Saturday (July 30) at Nissan Stadium in Nashville, Tenn. Also.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 27, 2022
Three veteran New Orleans journalists announced on Wednesday the launch of a nonprofit news organization, designed to serve the city's marginalized communities--and becoming the latest in a series of nonprofit newsrooms across the country that aim to reverse the spread of local news deserts.
Adweek
JULY 16, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A Licker breaks loose from Netflix's 3D billboard Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard! pic.twitter.com/z4SvlJk0Pv -- Netflix (@netflix) July 13, 2022 A new 3D.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JULY 7, 2022
e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. e.l.f. Beauty vice president of integrated marketing communications Patrick O'Keefe said in a statement, "e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in.
Adweek
JULY 15, 2022
Burger King Austria is continuing the chain's introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as "the new normal" on its menu. The restaurant chain has begun a campaign titled "Meat Option," which will see Burger King staff ask all customers whether they.
Adweek
JULY 29, 2022
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: RIP, Choco Taco Klondike and parent company Unilever announced this week that they are discontinuing the beloved Choco Taco following "an unprecedented spike in demand across our portfolio" that resulted in.
Adweek
JULY 7, 2022
As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to pin down in a recent survey of 4,500 consumers across seven countries.
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Adweek
JULY 3, 2022
During a week of anxiety for many women in the United States, Victoria's Secret launched its latest campaign devoid of angels, glamour and wings. Instead, it featured us, mere mortals, with a promise of advocacy and commitment for us "real" women to be the ones defining what beauty is. Once aspirational and the standard for.
Adweek
JULY 15, 2022
Mountain Dew is the latest brand to venture into the metaverse with a watch party it's hosting for a major esports tournament this weekend. The PepsiCo-owned soda has created an experience on the metaverse platform Decentraland where users can congregate to view a simulcast of esports team the New York Subliners play in the Call.
Adweek
JULY 7, 2022
When then-Facebook revealed in August 2020 that starting in October of that year, people using Oculus devices for the first time would be required to login with a Facebook account, it was not a popular decision. Meta reversed that decision Thursday. CEO Mark Zuckerberg said in a Facebook post, "You won't need a Facebook account.
Adweek
JULY 19, 2022
Brands on Instagram can now boost their Reels directly via the application. Boosted Reels will appear in Explore, feed, the Reels tab and Stories, making it easier for brands to be discovered by Instagrammers. In order to be eligible for boosting, Reels must be shorter than 60 seconds and be filmed in a 9:16 aspect.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
JULY 14, 2022
Super Bowl 57, which Fox is scheduled to air on Feb. 12, 2023, is bound to feel different--at least from a marketing perspective. Not only will the halftime show have a new sponsor after Pepsi decided to walk away, following a decade of performances, but the Big Game is also likely to feature a variety.
Adweek
JULY 8, 2022
Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S antitrust lawsuit. That entity would reportedly remain a part of Alphabet, the Wall Street Journal reports. Top line Even if the tech giant were forced to spin off its ad-tech business, it wouldn't.
Adweek
JULY 5, 2022
From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies. Companies continually positioning themselves in this market have proven to gain popularity nationally, with television significantly expanding programming that targets and reflects the Hispanic culture. Luis Izquierdo, avp of product brand management at AT&T, sat down with Adweek.
Adweek
JULY 31, 2022
Our annual Young Influentials list highlights individuals under 40 who are truly making an impact across media, marketing, tech and the creator economy. Every year, we've been introduced to countless young people who are making significant strides in these fields, and the best part is that there's never a shortage of innovators. This year's honorees.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JULY 28, 2022
With Germany set to face England in the UEFA Women's European Championships 2022, sponsor Volkswagen (VW) will aim to capture the talking points as its social media campaign, fronted by a tiny car that has captured audiences' hearts, makes its final appearance. Following on from the Men's European tournament last summer, which featured a miniature.
Adweek
JULY 8, 2022
The Women's National Basketball Association put Twitter on the roster for WNBA All-Star Weekend. The @WNBA account has been tweeting calls to action in different languages with the hashtag #MoreThanIncredible to get fans set up for the festivities. The league tapped audio feature Twitter Spaces for a pregame preview Thursday with Bleacher Report women's basketball.
Adweek
JULY 5, 2022
It was no walk in the park to land a starring role in the first major marketing push for Fetch by The Dodo, a rebranded pet insurance company making its national debut. Animals had to first submit a video audition, then take part in Zoom callbacks where a director asked them to perform tasks like.
Adweek
JULY 13, 2022
The Engagement Academy of Sports x Entertainment revealed the winners of the fourth Hashtag Sports Awards Presented by Budweiser at a ceremony during the Hashtag Sports 2022 festival in Las Vegas, hosted by WWE Superstars Kofi Kingston and Xavier Woods.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
JULY 15, 2022
The ongoing storm over TikTok U.S. user data and whether it is being accessed in China sent a wave crashing across the top of its global security organization, as global chief security officer Roland Cloutier will transition into a strategic advisory role and be succeeded on an interim basis by Kim Albarella. TikTok CEO Shou.
Adweek
JULY 25, 2022
A recently leaked Amazon memo hinted at an internal fear: The ecommerce giant could run out of people to hire by 2024. Shortly thereafter, Amazon issued a statement about new robotic technology in its fulfillment centers that is purportedly focused on enhancing employee safety. In an email, a spokesperson called the memo a "draft document.
Adweek
JULY 18, 2022
In a stunt that sounds like it's straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they're able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally "broken".
Adweek
JULY 18, 2022
When your passion becomes your profession, it's easy to feel like you've won the proverbial lottery. But what happens when you aren't afforded the luxury of signing off at the end of the day? It's the perfect digital storm: For consumers, the immersive nature of gaming makes it the ultimate form of escapism. For game.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
JULY 14, 2022
Phrases like "psychiatrip" and "supply pain" probably didn't make it into Bill Bernbach's vocabulary. But these terms--which refer to the influx of psychedelic therapy and economic frustration--are examples of the coined vernacular that lives at the core of Day One Agency's culture reports, also known as its Predictionary. "Projects like the Predictionary help us to.
Adweek
JULY 15, 2022
On today's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with seven-time Olympic gold medalist Katie Ledecky. Ledecky has not only made a splash at the past three Olympic Games but she's also solidified herself as an authentic brand ambassador. She works with various global.
Adweek
JULY 8, 2022
After a months-long public stalemate, Elon Musk is terminating his deal to take Twitter private, according to a securities filing posted today. Twitter chairman Bret Taylor tweeted shortly after that the company's board is committed to closing the $44 billion transaction and plans to pursue legal action to enforce the merger agreement. "We are confident.
Adweek
JULY 8, 2022
When someone joins a Discord server, they'll have access to a set of abilities, or "permissions," that designate which actions they can take in the server. The server's creator can change these default permissions at any time, and their changes will apply to every user in the server. Our guide will show you how to.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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