Adweek
SEPTEMBER 30, 2022
After seven years, Trevor Noah is taking his final bow. On Thursday, The Daily Show With Trevor Noah host announced his surprising exit from late-night TV. During the seventh anniversary as host, Noah got nostalgic, talked about getting clarity on a recent trip to India and revealed the news in front of the studio audience.
Adweek
SEPTEMBER 2, 2022
The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned. The EU is in the process of drafting regulations around political communications. The proposals are expected to be agreed early next year.
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Adweek
SEPTEMBER 3, 2022
As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court. Nike is doing its part to cement her cultural impact by releasing a film tribute, "By Changing Nothing, She Changed Everything," narrated by Emmy-winning actress Zendaya.
Adweek
SEPTEMBER 28, 2022
Earlier this year, M&M's updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes "Mr." and "Ms." to place more focus on the mascots' unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 3, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into. fragrances? That's right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users.
Adweek
SEPTEMBER 29, 2022
Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 14, 2022
Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI. Lately, we've seen a shift away from paid.
Adweek
SEPTEMBER 20, 2022
There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos? Love us or hate us, you can't do without us. Social media is crucial to all businesses. Worldwide, 4.48 billion people use it--that's more than half.
Adweek
SEPTEMBER 17, 2022
In the same way that Silicon Valley became the place to be for tech, Miami has quickly become a hub for venture capitalists and Web3. From allowing citizens to pay city taxes via cryptocurrency to proposals for paychecks to be received in Bitcoin--the city is at the cutting edge of this revolution. Jesse Kirshbaum, CEO.
Adweek
SEPTEMBER 30, 2022
In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Five states--California, Virginia, Colorado, Connecticut and Utah--will begin enforcing privacy laws in the new year. Last month, Sephora was hit with a $1.2 million fine for allegedly violating California's privacy laws and sharing people's data.
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Adweek
SEPTEMBER 29, 2022
It's time to add another plus to the streaming column. Epix is rebranding to MGM+ in January, becoming the latest streaming service to add the "plus" moniker to its brand. "MGM is one of the most iconic and beloved brands from the golden age of entertainment," Michael Wright, head of MGM+, said in a statement.
Adweek
SEPTEMBER 27, 2022
Let's Talk About Brand is a weekly conversation where host and personal branding coach Christine Gritmon interviews guest experts about different elements of branding--with a focus on how people can incorporate these lessons into their own personal brands. After two years as a live multichannel video show and companion #ChatAboutBrand Twitter chat, Let's Talk About.
Adweek
SEPTEMBER 29, 2022
On Tuesday, CNN laid off a bulk of its podcast division, according to a tweet from an employee affected by this latest round of cuts. Parent company Warner Bros. Discovery is seeking $3 billion in cost savings since the April merger of Warner Media and Discovery Inc. Top line A tweet from now-former CNN audio.
Adweek
SEPTEMBER 17, 2022
Verizon was a player in the metaverse before it even had a name--experimenting with customer experiences before rules or measurement were formulated, or the space was even fully realized. Why? Because it's a boundary-busting, inclusive-first space to bring people together, enable community, and allow for creativity and exploration. Verizon's chief creative officer Andrew McKechnie joined.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
SEPTEMBER 7, 2022
LinkedIn rolled out several tools last week aimed at keeping its members abreast of potential job opportunities. The professional network added a Hiring in Your Network section to its Jobs Home tab. LinkedIn Members can now receive notifications when relevant jobs are posted by people in their first-degree or second-degree network. And members of the.
Adweek
SEPTEMBER 30, 2022
Meta began sending out notices via email to Facebook users about changes to the process for selling or renting real estate and selling vehicles. Starting Jan. 30, 2023, people will no longer be able to create listings of this type via the Vehicles tab and Manage Inventory tab on Facebook business pages. Free person-to-person listings.
Adweek
SEPTEMBER 29, 2022
Because people have unique preferences and different dispositions, it's sometimes unwise for marketers to lump consumers into a certain target group based on age. But because culture and technology are rapidly changing from one generation to the next--something that hasn't been the case throughout history--sometimes it's not. Consider a new report on Gen Z's favorite.
Adweek
SEPTEMBER 29, 2022
Full disclosure: I was the founding CTO of I-Behavior, which is a cooperative database made of 190 million individuals with over 10 billion SKU-level transaction data, sourced from more than 2,400 contributing members. Armed with powerful predictive engines, it has served countless marketers in their prospecting efforts. Simply, the database was designed to find prospects.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 29, 2022
For decades now, quick serve restaurant Sonic's marketing has revolved around people sitting in cars talking about food, whether it was the beloved "two guys" playing off each other for comedy or everyday folks shooting the breeze between bites. The tone was loose, and the conversation was largely improvised, using a show-don't-tell approach that put.
Adweek
SEPTEMBER 10, 2022
Welcome to the 2022 National Football League season, when brands begin their slow march through the schedule toward the big payoff at Super Bowl 57. The biggest game in all of sports marketing is just beginning. In 2021, more than 25 million people watched the NFL's Thursday night kickoff game. That made it the seventh.
Adweek
SEPTEMBER 7, 2022
Snap's tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform's revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in.
Adweek
SEPTEMBER 17, 2022
As the tsunami of change rears and roars with pandemics, global warming, digitization and crumbling social structures washing over us, we're looking for new tools to manage our anxiety and become more resilient. The metaverse is emerging as an alternative existence, one which will grow exponentially as real life becomes more difficult due to political.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
SEPTEMBER 2, 2022
When it comes to advertising, a great way to get your messaging to stick is a catchy jingle. Staples took it up a notch with its 60-second spot "The Sign," set to the hit Ace of Base song by the same name, tapping into '90s nostalgia to remind customers that when it comes to making.
Adweek
SEPTEMBER 2, 2022
Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn't listen. The object of Window's affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns. After Windows commented relentlessly on her videos, the creator finally gave the Windows' four-paned.
Adweek
SEPTEMBER 7, 2022
Diversity, representation and inclusivity have significantly improved in the influencer marketing space over the past few years. If brands want to succeed in today's crowded marketing landscape, working with the same type of influencers over and over again is no longer an option. While making a deliberate effort to be more inclusive and work with.
Adweek
SEPTEMBER 16, 2022
YouTube continues to encourage usage of its YouTube Shorts short-form video option across its platform, and the latest example is the rollout of the option for creators to reply to comments with Shorts. The Google-owned video platform said in a support post, "Creators: We heard that you want to be able to feature comments posted.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
SEPTEMBER 16, 2022
The word "luxury" has many meanings, but the one constant is that it can be attained by anyone at any level in life regardless of age, lifestyle or income level. "For some, luxury can be time alone. For some, it can be dressing up," Darren "Daz" McColl, chief marketing officer of Neiman Marcus, told Adweek.
Adweek
SEPTEMBER 29, 2022
QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people have used them in the last two years, and 58% have grown more comfortable with using them since March 2020. The humble piece of tech has popped up everywhere from Super Bowl ads to restaurant.
Adweek
SEPTEMBER 29, 2022
If you talk to Jennifer "JJ" Healan about any of McDonald's previous partnerships, she'll tell you that each collaboration is anchored by what the brand calls a "fan truth," whether a particular truth references rapper Saweetie's love for creating unique food combinations or that McDonald's Sprite tastes noticeably different. For its newest campaign, the legacy.
Adweek
SEPTEMBER 30, 2022
Though the pandemic shut down Twitch's TwitchCon for a time only to see it temporarily replaced with the virtual GlitchCon, this gathering of livestreamers, fans and peers made a big return in July with its Amsterdam edition. Continuing the theme of coming back bigger than ever in 2022, the convention has tapped Megan Thee Stallion.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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