AdExchanger
NOVEMBER 17, 2022
Sponsored post byBenjamin Lanfrychief supply officerOgurySPONSORED BY:While third-party cookies and other PII-based ad identifiers are going extinct, there are still too many players in the digital advertising ecosystem with their. Continue reading » The post Personified Advertising Is The Post-Cookie Path For Publishers appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2022
Twitter chief customer officer Sarah Personette said in a tweet last Thursday morning, in response to new owner Elon Musk's tweet to advertisers that same day, that the company's "continued commitment to brand safety for advertisers remains unchanged," and she was looking forward to the future. As it turns out, that future didn't last very.
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Marketing Tech News
NOVEMBER 15, 2022
80% of advertisers have increased their converged TV investments year over year, according to a survey by Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV. In addition, of the more than 250 senior brand and agency respondents polled in the report titled ‘The Great Unification of Converged TV’ in September.
Fuel Lines
NOVEMBER 20, 2022
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 18, 2022
The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a.
Adweek
NOVEMBER 5, 2022
Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility that the platform's Accessibility Experience Team would suffer losses. Many were hopeful that someone, literally anyone, with power at Twitter would make a strong enough argument to the new chief twit about the importance of access and save the.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
NOVEMBER 18, 2022
Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter. One platform, however, has seemingly cracked the code of working newsletters into its efforts: LinkedIn. "Professionals have always come to LinkedIn.
Adweek
NOVEMBER 2, 2022
Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business. The publisher, which consists of 10 personality-driven newsletters, aims to tell the inside story behind the news in Washington, D.C., Wall Street, Silicon Valley and Hollywood, and.
Adweek
NOVEMBER 21, 2022
A virtual version of the Macy's Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event. The department store is launching a scaled-down procession through the streets of an online world hosted on the OnCyber platform. The activation will also.
Adweek
NOVEMBER 13, 2022
Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP. Sue Bird and Sylvia Fowles, two of the most decorated and prolific basketball players in WNBA history--and both among Adweek's 2022 Most Powerful Women in Sports honorees--each said goodbye to their professional careers a few months ago, choosing to retire at.
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Adweek
NOVEMBER 16, 2022
As concerns about the U.S. economy grow, marketing budgets are feeling strained. Some have already shown signs of shrinking. During recent quarterly earnings calls, for example, executives at Keurig Dr Pepper, Procter & Gamble and The Campbell Soup Company mentioned decreases in ad spend. "Brand owners are under pressure to find cost savings," said Tom.
Adweek
NOVEMBER 4, 2022
In meetings with agency and brand leadership this week, Elon Musk, Twitter's new owner, has been receptive to concerns about hate speech on the platform while also generally eluding pressing questions about the platform's future, sources told Adweek. "Honestly, he seemed a bit all over the place," said a media buying executive at a large.
Adweek
NOVEMBER 27, 2022
The waste created by fast fashion is so staggering in scope that it's nearly impossible to visualize. That's prompting innovative brands to chart a new path forward--one that diverts fashion waste from landfill, instead using it to create a more circular, sustainable system. Brands such as SuperCircle, For Days and Evrnu are developing new models.
Adweek
NOVEMBER 1, 2022
David took the name of one of the ad industry's greatest creatives when it was founded a decade ago. The shop that was born from the creative legacy of David Ogilvy is now one of the industry's top creative shops. It has created iconic work for major brands including Burger King and Coca-Cola that have.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
NOVEMBER 23, 2022
R/GA is closing its spacious Hudson Yards office in New York and San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the restructuring, R/GA is moving away from its city model in the.
Adweek
NOVEMBER 29, 2022
The metaverse is still something many of us struggle to understand. Thanks to creators who are teaching us more about it, like Michael Le, we're starting to put the pieces of this complex puzzle together. Le is known for making dance videos and trend-centric content with his family on platforms like TikTok. Now he's ready.
Adweek
NOVEMBER 27, 2022
Duck season? Rabbit season? For Warner Bros. Discovery's Looney Tunes, 2022 has been TikTok season. Looney Tunes set up shop on TikTok March 1, and the account soared past 1 million followers by July 28. The momentum continued through the third quarter, as the account @looneytunes picked up more than 868,000 new followers during the.
Adweek
NOVEMBER 29, 2022
Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. 3. Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. KDP declined to.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 23, 2022
Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling, causing some to herald the end of the gold-rush era. Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including.
Adweek
NOVEMBER 18, 2022
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament. This year is the first time in World Cup.
Adweek
NOVEMBER 18, 2022
For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. From press ads announcing rival EasyJet's.
Adweek
NOVEMBER 10, 2022
Artificial intelligence-powered image generators have turned heads on social media for their ability to produce often-realistic and fanciful renderings on any text prompt that one might imagine. And now they are quickly making their way into professional creative platforms. A series of partnerships have begun to integrate machine-learning-powered image generation technology into software and online.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
NOVEMBER 3, 2022
Communities are coming to WhatsApp worldwide, after initially being introduced in April, and the feature joins several updates to groups on the Meta-owned messaging application. The Communities option enables WhatsApp users to bring separate groups together under a single umbrella, where people can receive updates sent to the entire community and organize smaller discussion groups.
Adweek
NOVEMBER 16, 2022
NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council. More than 10 top brands--including General Motors, Marriot Bonvoy, PepsiCo, State Farm, T-Mobile and Wayfair--across all major holding companies have signed on to the Currency Council, and will transact with NBCUniversal using new currencies.
Adweek
NOVEMBER 7, 2022
Former Twitter CEO Jack Dorsey finally weighed in on the chaos enveloping his former company since it was taken over by Elon Musk late last month, but he did not mention the company's new owner at all. Dorsey said in a tweet Saturday, "Folks at Twitter past and present are strong and resilient. They will.
Adweek
NOVEMBER 2, 2022
Brands and agencies are currently mulling whether advertising on Twitter is still worth the potential brand safety risks that come from the new ownership of Elon Musk, a self-described "free speech absolutist." Something that makes that calculus easier? For most advertisers, Twitter wasn't a "must buy" platform to begin with, as it lacks the performance.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
NOVEMBER 1, 2022
For many of us, learning history and other subjects in school wasn't always very exciting. In later decades, platforms and games came along to help make topics more fun and engaging. Now, an online game platform is making learning more hands-on in the metaverse. Roblox is known as a place users can program and play.
Adweek
NOVEMBER 2, 2022
Despite adding 2.3 million active accounts in the third quarter, Roku is still experiencing a slowdown in TV advertising spend, a trend that's plagued the larger industry landscape. Roku reached 65.4 million active accounts in the third quarter, which is a 16% year-over-year increase and up from the 1.8 million it added last quarter. Streaming.
Adweek
NOVEMBER 28, 2022
Following Elon Musk's $44 billion takeover of Twitter and the subsequent layoffs and policy changes that have followed, impersonator brand accounts have been on the rise. But it's not a unique issue to the bluebird app. Twitter's emerging challengers also host fake accounts posing as global brands. As users consider life without Musk's version of.
Adweek
NOVEMBER 21, 2022
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching an NFT marketplace within its direct-to-consumer ecommerce platform, Mattel Creations, this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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