Martech
JANUARY 13, 2022
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.
AdPulp
JANUARY 22, 2022
Edelman PR has studied trust for more than 20 years and believes that it is the ultimate currency in the relationship that all institutions—companies and brands, governments, NGOs, and media—build with their stakeholders. The firm speaks highly of trust and places its importance at the center of everything. Trust defines an organization’s license to operate, […].
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More About Advertising
JANUARY 27, 2022
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade October’s projection for 2021 (+24.8%) by 1.6 percentage points, equating to the strongest year in.
illumin
JANUARY 28, 2022
How to make transactions more convenient and entertaining for consumers—and simpler for brands By Seraj Bharwani, CSO, AcuityAds This post originally appeared on AdAge January 4, 2022. Savvy marketers know that 2022 needs to be different. The pandemic forced an overcorrection of prudence while technology has continued to advance. Because marketers are overwhelmed […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Mediavine
JANUARY 27, 2022
Mediavine recently made an unexpected list that we wanted to share with all of you who helped us get there: 20 Internet Giants That Rule the Web. This very cool infographic shows how the web has evolved from its nascency in 1998 to what it is today. Some of the Internet Giants of the Dial Up Age are still alive and kicking … Altavista and Geocities, not so much.
AdvertiseMint
JANUARY 13, 2022
Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). However, it’s not just about having a Facebook advertising campaign and tweeting out your products every once in a while – with the right strategy, there are benefits to social media besides more traffic and more sales.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JANUARY 23, 2022
Brainly, the world’s largest online learning platform and homework help community, is delivering predictions for the future of EdTech in the new year. AI-Enabled Adaptive Learning The growth of technological capabilities means that a variety of media and learning-support tools now exist to help students receive a high-quality education through the Internet.
More About Advertising
JANUARY 9, 2022
David Attenborough is presenting a new series, Green Planet, and BBC Creative is promoting it with a takeover of Green Park tube station, immersing passengers in pictures of plant life in all its multi-coloured variety. Each poster focuses on a single plant species, given a sci-fi like edge by making the plants resemble portraits of. The post BBC invades Green Park station with campaign for new Green Planet series first appeared on More About Advertising.
InMobi
JANUARY 31, 2022
InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022 , as a virtual free-for-all event. As a part of the summit, the industry’s brightest minds decoded insights on the mobile trends and opportunities, from our 2022 India Mobile Marketing Handbook , that will define the year ahead for India’s advertising ecosystem.
Oko
JANUARY 31, 2022
Privacy legislation, like Europe’s GDPR, may have forced publishers to use consent pop-ups, but they are begrudging additions to most publisher websites. Even the best consent solutions are interruptive, unattractive, and intensely disliked by most users. Most of us wouldn’t need much excuse to remove them from our websites if they were no longer needed. […].
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Digital Remedy
JANUARY 31, 2022
The Rise of Digital Audio. Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Combining the best of digital and radio, streaming audio provides innovative ways for advertisers to deliver messaging to engaged listeners, create immersive, personalized listening experiences, and gain valuable insights.
Martech
JANUARY 20, 2022
Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium.
AdPulp
JANUARY 17, 2022
Misinformation and disinformation are both proliferating today and consequently polluting minds. While both misinformation and disinformation can deceive audiences and thus both pose a real danger, the distinction is that disinformation is intentionally, maliciously deceptive. According to a recent study from NewsGuard, $2.6 billion per year is spent by big brands advertising on websites that […].
More About Advertising
JANUARY 13, 2022
There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day – particularly during sporting events. But anyone who has seen a gambling ad on TV in the UK recently. The post How TV gambling ads are changing in the UK first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
JANUARY 31, 2022
It might be hard for some to imagine, but the Federal Trade Commission (FTC) is feeling groovy. This month, the agency released two guidance documents that track best practices to prevent consumers from being misled when marketers solicit and pay for online reviews and when review platforms feature online customer reviews. The new documents are like two sides of an old-school vinyl album.
InMobi
JANUARY 30, 2022
As advertisers increasingly pivot towards mobile-first strategies in 2022, InMobi enables brands to truly connect with their consumers on their smartphones. As a nod to the outstanding digital campaigns that we brought to life, InMobi brought home 3 prestigious awards from the India Digital Awards 2022. Founded in 2009 by the Internet and Mobile Association of India (IAMAI), the India Digital Awards (IDA) celebrates brands that have exceeded landmarks and delivered immensely successful campaigns
Aronson Ads
JANUARY 28, 2022
The holiday season looked much different for everyone over the past couple of years. For health and safety reasons, we’ve had to come up with creative ways to see our friends and family during one of the most anticipated times of the year. Luckily, there was some relief in 2021! Although Aronson Advertising has always focused on keeping spirits high during the holidays, 2021 offered a welcome return to some in-person celebrations and volunteering opportunities, as well as many fun activities we
Martech
JANUARY 21, 2022
“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “Things could be different if science and data were combined within a single source of truth platform to help drive better outcomes.”.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
JANUARY 29, 2022
Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, founder of The Insight Inn. gsdgsd In this 55 minute episode of Ad Chatter, Megan and I talk about: The importance of going out and talking to consumers “in the wild” How […]. The post New Ad Chatter Episode Featuring Megan Averell of The Insight Inn appeared first on Adpulp.
More About Advertising
JANUARY 24, 2022
M&C Saatchi may be under siege from deputy chairman Vin Murria but it continues to hoover up government business, this time a £2.68m campaign – ‘Get the Jump’ – attempting to get young people to make better decisons about further education and training. M&C won the business in a competitive pitch last year. M&C will.
Digital Remedy
JANUARY 28, 2022
Digital Remedy recently partnered with SUBTA and Blue Apron to host a virtual webinar discussing the advantages of leveraging OTT advertising to reach and resonate with key consumers. . Our own Ben Brenner, VP of Business Development & Strategy , and TJ Sullivan, EVP of Sales , were joined by Blue Apron’s VP of Growth , Kar Paramasivam to discuss how direct-to-consumer (DTC) and subscription-based marketers can utilize Flip , our CTV/OTT performance platform to measure the true impact of the
EGC Group
JANUARY 28, 2022
If you think traditional advertising is out of date, and that digital is the only effective way of brand messaging, prepare for a surprise. Not only is traditional advertising alive and well, but it has been combined with digital messaging for some very unique marketing. Find out about “manifestation” campaigns….
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Aronson Ads
JANUARY 27, 2022
If you’re like many car buyers today, you appreciate the added convenience, peace of mind, and value a good warranty, service contract, or maintenance plan can offer. Cars, trucks, and SUVs are equipped with increasingly sophisticated technologies, digital dashboards, electrical systems, and powertrains. The added protection or coverage auto warranties or service plans can offer might be an investment worth exploring.
Martech
JANUARY 20, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was
AdPulp
JANUARY 25, 2022
People can believe in and practice “the hustle” and not be perceived as hustlers. It seems like such a fine line, but in this new commercial from Lexus and Team One, the fine line is made explicit. Let’s watch. According to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what matters most […]. The post Before You Drive the New Lexus NX, “Hustle for What Matters” appeared first on Adpulp.
More About Advertising
JANUARY 20, 2022
Seems like Dentsu is finally establishing a creative presence in London after years of false starts, and the agency has now hired veteran producer Susie Innes as its first head of production, reporting directly to chief creative officer Simon Lloyd and CEO Gareth Collins. Innes has been in the business for 30 years and worked. The post DentsuMB hires Innes as first chief production officer first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Flashtalking by Mediaocean
JANUARY 27, 2022
Last week, Senator Cory Booker (D-NJ) and Representatives Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) introduced the Banning Surveillance Advertising Act , a wide-ranging piece of privacy legislation that would seek to prohibit advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting (e.g., targeting specific zip codes or municipalities.
EGC Group
JANUARY 28, 2022
The changes and reforms going on at Google continue. With its eventual plan to permanently phase out third-party tracking, the search engine icon is trying to create solutions that would let marketers connect brands to customers. Google’s latest solution: Topics API.
RevX
JANUARY 27, 2022
A common misconception is that re-engagement during sales doesn't make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal sales are an opportunity for eCommerce and food delivery apps particularly. Organic engagement rises to all-time highs, and app marketers assume that they don't need to invest in paid advertising.
Martech
JANUARY 3, 2022
Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acous
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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