Adweek
OCTOBER 21, 2022
There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services. However, most.
Ad Rants
OCTOBER 24, 2022
Your customers don't have time to read through pages of product research and promotional materials. They have businesses to run! That's why video is such an important tool for B2B marketers. Video engages your potential clients much better than standard text. For example, using video in your email marketing can result in a 300% boost in click-through rates.
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The Ad Tech Blog
OCTOBER 29, 2022
My first database was a C64 datasette. In the 80s , you wrote the program in memory and then saved it a magnetic tape. When you need it, you load it from the datasette (no auto-save feature available.) The data model was effectively the C64 Basic variables types. Fast-forward to the 90s , my next database was a Microsoft Access file. I used to work with Visual Basic 5 to develop desktop applications.
Adweek
OCTOBER 28, 2022
No one expected Elon Musk's acquisition of Twitter for $44 billion, or $54.20 per share, to go smoothly after the deal was called off, the courts became involved, the transaction was rekindled and a poop emoji was thrown. And Musk certainly did not disappoint late Thursday. The self-proclaimed chief twit punctuated his busy day with.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 18, 2022
A secret ingredient to better marketing that I've only just rediscovered: a good vacation. Sure, a vacation helps beat burnout, reduce stress and increase motivation levels. You've probably heard of that already. But the most underrated benefit? You start experiencing marketing from a customer's lens with a work-free brain. This is what happened as I.
Adweek
OCTOBER 26, 2022
The Fraggles are about to rock the Macy's Thanksgiving Day Parade, thanks to Apple TV+. On Wednesday, Apple TV+ announced a unique partnership between Fraggle Rock: Back to the Rock and the Macy's Thanksgiving Day Parade. The collaboration will feature the Fraggle known as Uncle "Travelling" Matt participating in a video series that'll roll out.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
OCTOBER 14, 2022
Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023. The demise of Instant Articles continues the trend by Meta.
Adweek
OCTOBER 19, 2022
After many months of companies dealing with higher costs and consumers struggling with inflated prices for everyday goods and services, Procter & Gamble trimmed its marketing spend during its most recent quarter. "Absolute dollar advertising spending is down," P&G chief financial officer Andre Schulten said during a call with reporters. The company, one of the.
Adweek
OCTOBER 11, 2022
As National Hockey League players begin taking to the ice to begin the regular season Tuesday--joining the San Jose Sharks and Nashville Predators, who already faced off in two games in Prague--fans will soon have hashtag-triggered emojis for their respective teams at their disposal on Twitter. The social network said global conversation about the NHL.
Adweek
OCTOBER 4, 2022
The media company Recurrent Ventures, which operates a portfolio of editorial titles ranging from Popular Science to Field & Stream, eliminated the roles of 52 employees last week in a surprise round of cuts, according to documents obtained by Adweek. The layoffs, which affected the editorial departments at The Drive and Task & Purpose, as.
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Adweek
OCTOBER 10, 2022
As tech advances and changing customer habits continue to shift the marketing landscape, leaders at major brands are preparing their teams by searching for new skillsets and mindsets that can carry their businesses forward. Adweek is keeping a finger on the pulse of these changing perspectives, asking top brand marketers and C-suite executives what makes.
Adweek
OCTOBER 13, 2022
Sneakers, snacks, beverages and even office equipment have been mainstays of sports marketing for years. But now, Major League Baseball has cracked a new one: cannabis products. MLB scored an alliance with CBD maker Charlotte's Web this week. The deal marks first partnership between one of the Big Four pro sports leagues and a cannabis.
Adweek
OCTOBER 11, 2022
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose recommendation products divert traffic away from the Bloomberg website, such as Taboola, its.
Adweek
OCTOBER 24, 2022
The post-holiday doldrums of February are typically when the movies that studios don't expect to do much business hit theaters. But in 2017, the winter month saw the release of Jordan Peele's Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience. Since then, it seems like horror.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
OCTOBER 18, 2022
Japan-based news aggregator SmartNews is launching a U.S. ads business Tuesday. The company was founded in 2012 in Japan and came to the U.S. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Now, armed with 10 million monthly active users in the U.S., the company is building.
Adweek
OCTOBER 14, 2022
It's Disability Employment Awareness Month (DEAM). So why, in a nationally aired news piece, are we still questioning disability, employment and personhood and therefore placing an ableist lens on accommodations? Disability is part of the human experience. The way advertising, marketing, social media and news coverage frames the narrative has the potential to either advance.
Adweek
OCTOBER 13, 2022
Halloween Ends. or does it? Universal Pictures backed the final installment of its 40-years-and-running Halloween franchise by teaming up with Meta's Creative Shop, Instagram and Messenger on a chat experience that lets people create their own custom Halloween Reels.
Adweek
OCTOBER 28, 2022
The canned cocktail industry has matured. But as the ready-to-drink space has grown up, early entrants are facing new challenges after initially overcoming doubts about their viability. Whiskey-focused Siponey Spritz Co. is one canned cocktail pioneer looking to ride the acceptance of RTDs. But the marketplace for respectable booze in a can is now being.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 28, 2022
Kicking off in 1950 and running for only five years in its original incarnation, the Carrera Panamericana was once considered one of the most dangerous races in the world. An open-road rally race event that took race car drivers border-to-border through Mexico, safety concerns caused the event to shutter in 1955. Still, it remains legendary.
Adweek
OCTOBER 28, 2022
Audio company Audacy released findings that show listeners intentionally setting aside time during their day to listen to their favorite audio content, adding another incentive for marketers to invest more ad dollars in the medium. Based on over 1,000 respondents, 74% say they set aside time to listen to audio. Weekly podcast listeners make up.
Adweek
OCTOBER 30, 2022
?kestam Holst, the Swedish creative agency which forms part of the North Alliance, has named Jenny Kaiser as its chief executive director with the remit of leading the business culture and ensuring the creation of award-winning creative work. Kaiser was deputy chief executive until stepping up in the summer to become acting chief executive following.
Adweek
OCTOBER 28, 2022
Perhaps agriculture and frozen chips aren't the likeliest inspiration for an online game but joining the stampede from brands to launch their own virtual experiences, McCain Foods has opened a space on Roblox that will aim to educate consumers about regenerative farming. This latest 'metaverse' project sees the world's largest manufacturer of potato products introduce.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
OCTOBER 27, 2022
Editor's note: This column is part of a series with Snap on augmented reality. Below, Sharon Silverstein, head of U.S. verticals, outlines the competitive advantages of AR when competing for consumer attention amid shrinking holiday budgets. All across the globe, the holidays are an important season for so many people for so many reasons. But.
Adweek
OCTOBER 28, 2022
Adidas finally announced that it is parting ways with Ye, also known as Kanye West. The pressure had been mounting for weeks for Adidas to act, as Ye continued to use anti-Black and antisemitic hate speech in his social media channels and other outlets. The Balenciaga fashion house, JP Morgan Chase, Gap, Vogue and Creative.
Adweek
OCTOBER 24, 2022
Brands and retailers are about to unleash their holiday campaigns. This season, however, the standard practice of buying eyeballs may not be the best way to grab consumers' attention. With a barrage of messages coming at them all at once, it's critical to get in front of people at the optimal time: when they are.
Adweek
OCTOBER 25, 2022
Business directory and crowdsourced review forum Yelp introduced a new searchable attribute that will allow business owners to self-identify as veteran-owned on their Yelp business page. The platform has rolled out similar attributes enabling businesses to self-identify as eco-friendly, Black-owned, staff fully vaccinated against Covid-19/proof of vaccine required, LGBTQ-owned or Asian-owned.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
OCTOBER 19, 2022
Quick stops at convenience stores often mean buying gas, lottery tickets, beer, cigarettes and snacks, which are consistently among the best-selling items. But a major cannabis player wants to add weed to that shopping list via a newly inked deal with Circle K in Florida. Green Thumb Industries, a Chicago-based multistate operator, plans to open.
Adweek
OCTOBER 17, 2022
Marketers are ensuring the ghosts of Christmas past don't return to haunt them this holiday season as they are expected to continue their push for wider representation within their ad campaigns. In 2016, a protest campaign dubbed "#ChristmasSoWhite" took aim at the British advertising industry for consistently featuring predominantly white, straight, middle-class families in their.
Adweek
OCTOBER 18, 2022
When Jon Beebe joined Epsilon as its senior vice president of marketing and customer experience in 2020, one of the first things he said to his new boss was, "Oh my God, I wish I would have put more eggs in your basket." When Beebe was a performance marketing director at General Motors, he felt.
Adweek
OCTOBER 7, 2022
Twitter allows users to discover other users' profiles using their email address or phone number. However, users can turn off these permissions to prevent people from finding their Twitter profile through those methods. Our guide will show you how to prevent users from finding your Twitter profile using your email address or phone number.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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