Fuel Lines
SEPTEMBER 9, 2021
Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words. Most of us aren’t born with the gift for writing.
Martech
SEPTEMBER 20, 2021
Oracle today announced the launch of Oracle Fusion Marketing, part of Oracle Advertising and CX. The new product tracks account engagement with both email and advertising channels, uses AI to score leads and predict opportunity for sales engagement, then delivers the qualified opportunity to any CRM system. The offering seeks to automate the B2B lead generation and qualification process and push the outcomes directly into the systems used by sales representatives. “Salesforce automation ha
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More About Advertising
SEPTEMBER 28, 2021
“Imagine a world without trusted media,” says the World Media Group, which represents some of the planet’s more famous legacy media owners. Thought we were living in one but that’s their point: partisan influencers, subjective bloggers and politically funded websites stoking prejudices and, in the Covid era, unscientific cures and unverified medicines appear to dominate.
AdPulp
SEPTEMBER 4, 2021
Elected officials in Texas today are reckless, careless, anti-freedom offenders. They’re also largely unchecked by the opposition party. Thankfully, corporations are able to use their power and money to provide a counterbalance of sorts. For instance, starting this week people with no training whatsoever can stroll around the Lone Star State armed, loaded, and ready […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Advertising to Baby Boomers
SEPTEMBER 12, 2021
An excellent, down-to-earth interview with Dr. Ken Dychtwald from last year: 24 September 2020 Growing Bolder & Ken Dychtwald He recently penned a piece for AARP Bulletin : Ageism Is Alive and Well in Advertising Consumers 50+ perceive a marketing bias against them This is a worthy topic, as is ageism in general. Dr. Dychtwald has been someone I’ve admired for years.
All About Advertising Law
SEPTEMBER 7, 2021
On July 22, 2021, the Third Circuit ruled against the FTC in its case against Innovative Designs, a company that manufactures and sells a product called Insultex House Wrap, a weather-resistant barrier used in building construction. As we discussed last year, the FTC has targeted companies that produce insulation or building materials and make claims that these materials have more insulating power than they actually do.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 24, 2021
Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk, showed some ways any marketing team can predictively leverage their data. And he also shared some head-scratching. “About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time
More About Advertising
SEPTEMBER 16, 2021
Closing date for the Epica Awards is drawing near (in what looks likely to be a highly crowded awards season) and Epica is plugging its point of difference, the awards are judged by (supposedly impartial) journalists (not us BTW.) Amsterdam agency Cloudfactory has produced some films highlighting the (supposed again) mendacity of other awards with. The post Epica calls out agency excuses in the awards game first appeared on More About Advertising.
AdPulp
SEPTEMBER 7, 2021
“You don’t have time to tell a story at the top of the funnel.” -Lee McKnight, Jr. Lee McNight, Jr. is VP of Sales at RSW/US. RSW works with small and mid-sized agencies to help them drive new business. McKnight thinks that agency principals are bad at new business. “What I’ve always found fascinating is […]. The post Does Your Agency Have An Effective Prospecting Brand?
InMobi
SEPTEMBER 29, 2021
Rethinking India’s Longest Festive Season Home to diverse festivities and cultures, India hosts a quarter-long festive season that kicks off from September lasting till the end of the year. With the pandemic bringing forth a ‘Digi-fest’ last year, how are Indians planning to celebrate this festive season? We leveraged our consumer intelligence platform InMobi Pulse to understand the shopping sentiment and outlook this year, consumer expectations from online and offline brands,
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All About Advertising Law
SEPTEMBER 24, 2021
On September 22, 2021, FTC Chairperson Lina Khan published a memorandum to FTC staff urging the agency to unite behind her vision and priorities for the agency, and announcing that the elite vanguard leading Khan’s effort will be acting Bureau Directors Sam Levine and Holly Vedova, both of whom will become permanent directors of the Bureau of Consumer Protection and the Bureau of Competition, respectively.
UNI Digital Advertising
SEPTEMBER 27, 2021
Most WordPress themes allow for posts to contain a featured image – which appears at the top of the post. In this article, you’ll learn how to create a featured image for your WordPress post using a cool online design tool called Canva. Why Create a Featured Image at All? A featured image will give each post more visual impact – and also a clear recognizable header.
Martech
SEPTEMBER 7, 2021
In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” This was a liberating shift in thinking at the time. I still have a copy of that Fast Company issue. This was six years before LinkedIn launched in 2003.
More About Advertising
SEPTEMBER 8, 2021
Sir Martin Sorrell’s S4 Capital has bagged another one (“merged with” as it prefers) in Cashmere which is joining its content arm under Media.Monks. Cashmere was founded in Los Angeles in 2003, by Ted Chung and Seung Chung and now has 150 staff. Clients include Google, Instagram, Facebook, BMW, WarnerMedia, adidas, Netflix, Disney, Amazon and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
SEPTEMBER 15, 2021
“Data is an expense – knowledge is a bargain. Collect only data that can become information, which, in turn, can become knowledge. Only knowledge can build on success and minimize failure. A company is no better than what it knows.” —Lester Wunderman, from his book Being Direct Lester Wunderman was born in Bronx, New York […]. The post Lester Wunderman, Ad Legend appeared first on Adpulp.
InMobi
SEPTEMBER 27, 2021
Our Customer Advisory Board (CAB) publishers focus group gathered five of our most strategic publisher customers across North America and the EMEA region to talk about how publishers can make the most of their first-party data. The goal was to get direct input on our data and identity vision, which is designed to help publishers scale, standardize and verify their proprietary data.
Lemonads
SEPTEMBER 26, 2021
If you are reading this article, you are interested in affiliate marketing and know exactly how so many advertisers are interested in creating their affiliate program. We will make it very simple to understand in this article. Just keep reading and by the end of it, you will know everything you need to know about how affiliate programs work. Affiliate Marketing explained I like to use an example to explain affiliate marketing.
UNI Digital Advertising
SEPTEMBER 27, 2021
Most WordPress themes allow for posts to contain a featured image – which appears at the top of the post. In this article, you’ll learn how to create a featured image for your WordPress post using a cool online design tool called Canva. Why Create a Featured Image at All? A featured image will give each post more visual impact – and also a clear recognizable header.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
SEPTEMBER 21, 2021
It’s here! The latest edition of MarTech’s Email Marketing Periodic Table. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles that can get between you and your intended recipients.
More About Advertising
SEPTEMBER 3, 2021
It’s the battle of the Hollywood heavyweights in the “real” coffee machine market now De’Longhi and its new brand ambassador Brad Pitt are challenging Nespresso and George Clooney (George has been toiling on Nespresso’s behalf for 14 years – almost as profitable as making and selling tequila.) De’Longhi is actually a venerable Italian small appliance.
AdPulp
SEPTEMBER 28, 2021
The ad agency business is a fickle beast. A rollercoaster of highs and lows. It’s also one of the few places that creative mavericks and outcasts can make a name for themselves and millions of dollars too. Alex Bogusky, for example. He rode his skateboard into the Miami offices of Crispin Porter and soon ascended […]. The post CPB Falls On Hard Times, Iconic Agency Down to Just 40 Employees appeared first on Adpulp.
EGC Group
SEPTEMBER 24, 2021
There has been a lot of coverage about third-party data being phased out over time, coinciding with first-party data becoming the method of choice for marketers to promote brands to potential customers. But were you aware of zero-party data? (Spoiler alert: Instead of the brand reaching out to the customer, the customer is reaching out to the brand.).
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Lemonads
SEPTEMBER 23, 2021
All companies that implement affiliate marketing into their advertising mix rely on this approach to generate quality leads in a cost-effective way. Nevertheless, there are dozens of variables that impact the quality and overall validity of leads generated online. Moreover, there are deceitful entities that aim to perform click fraud, generate false conversions, and take advantage of unsuspecting businesses that don’t monitor their affiliate programs closely enough.
Spoton Digital Media
SEPTEMBER 22, 2021
Content marketing is a somewhat loaded topic. It can mean a lot of things and encompass many different tactics. So it’s not surprising that a lot of brands and businesses have questions when it comes to content marketing. We’re here to provide some insights and answer five of the most common content marketing questions. 1. Do we really need more content?
Martech
SEPTEMBER 8, 2021
Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. Click here for the full report (no registration required).
More About Advertising
SEPTEMBER 6, 2021
This is hardly what Tesco wanted to wake up to on Monday morning, a new Greenpeaqce film about its alleged “burning secret,” sourcing meat from supplier JBS which, according to Greenpeace, is still busily burning swathes of the Amazon to grow animal food. From Chicken Fruit Studio with composed and recorded by Reeder. Greenpeace says: The post Tesco under fire from Greenpeace for its "burning secret" first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
SEPTEMBER 20, 2021
How do you make V.S.O.P cognac new and unexpected? You create new recipes for the liquid. Or you hire a big-time pop star to make the brand her spirit of choice. Martell chose to do both. Martell is now working with Grammy-nominated recording artist Janelle Monáe who stars in a new brand campaign, “Soar Beyond […]. The post Janelle Monáe Helps Martell Soar Beyond the Expected appeared first on Adpulp.
Paleo AdTech
SEPTEMBER 22, 2021
Kevin Ryan was part of the trio that led DoubleClick from its inception in the mid-1990s through its traumatic post-crash chapter and back toward health and the sale to private equity in 2005 — the critical years where it established its product and market dominance and was ready to be spruced up (by others) for its ultimate exit into Google and ad tech legend.
Lemonads
SEPTEMBER 21, 2021
Adbeat and Adplexity comparison guide. Whether you’re new to the affiliate world or already established yourself as a part of the ecosystem, your main goal is always to stay ahead of the competition. This is true not only for affiliates but also for publishers and advertisers. While all of these stakeholders fulfill different roles, each and everyone one of them can benefit from intricate information about the competition.
InMobi
SEPTEMBER 20, 2021
InMobi’s North American operations are a huge part of our global business. Here’s an inside look at the leaders driving this key part of our organization. Abhay Singhal Co-Founder of InMobi Group and the CEO of InMobi Abhay is a Co-Founder of InMobi Group and the CEO of InMobi, a company whose mission is to power intelligent, mobile-first experiences on connected devices.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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