Martech
FEBRUARY 23, 2022
A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.
Chief Martech
FEBRUARY 28, 2022
Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. They identified the top 12% of those companies as “leaders” in their martech capabilities and the bottom 19% as “laggards.” You will hopefully not be surprised to learn that the leaders have mostly gained market
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AdPulp
FEBRUARY 23, 2022
The American flag has been through several iterations from the 18th century on. It will be altered again one day, possibly with the addition of two stars for the District of Columbia and Puerto Rico. What no one saw coming was the removal of 29 stars from the flag by the Human Rights Campaign—the nation’s […]. The post Freedom Deniers Lose Their Star appeared first on Adpulp.
Single Grain
FEBRUARY 28, 2022
On October 28, 2021, social media giant Facebook announced their decision to rebrand with a new name and a new vision: Meta. The introduction of the name Meta was, according to Mark Zuckerberg, the first step towards a complete overhaul, de-emphasizing Facebook’s name and highlighting the company’s new focus. With the arrival of the new Meta rebrand , Zuckerberg is planning on re-centering Facebook around the pursuit of a new digital frontier.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
FEBRUARY 11, 2022
The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. Like virtually every industry in North America, the retail sector was heavily influenced by the pandemic. However, with economies reopening, 2021 was a much better […]. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.
More About Advertising
FEBRUARY 10, 2022
Independent communications consultancy Harbour Collective has been appointed as strategic and creative partner for London-based fintech Soldo. Soldo, launched in 2015, is a spend management tool that combines a web platform, mobile app and pre-paid cards to help businesses control and automate spending. Soldo currently has 26,000 customers, ranging from SMEs to large multinationals across.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
FEBRUARY 2, 2022
Last Friday, the Ninth Circuit upheld California’s 2018 net neutrality law in the face of arguments that the law was preempted by FCC action. The court held that the FCC can’t preempt states since it gave up its own regulatory authority over broadband in its 2017 repeal of the federal net neutrality rules. According to the decision, key is the FCC reclassification of broadband internet service as an information service: “Only the invocation of federal regulatory authority can preempt state regul
AdPulp
FEBRUARY 14, 2022
The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super […]. The post Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory) appeared first on Adpulp.
Single Grain
FEBRUARY 15, 2022
In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. Time Doctor’s existing blog posts by 12.8% (this may not be a huge number, but it was enough to get a nice bump in sign-ups which increased by 47.7%).
InMobi
FEBRUARY 28, 2022
InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more. In this edition of “Take Five,” Sarah Hughes, Head of Marketing at InMobi Commerce, sat down with Elizabeth Marsten , Senior Director, Strategic Marketplace Services at Tinuiti
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More About Advertising
FEBRUARY 2, 2022
London agency VCCP is venturing into the metaverse with a virtual office inside a Roblox game. and very nice it looks too. A good way of showing your clients and prospects that you get these virtual thingies. Mind you, there’ve already been accounts of harassment and worse in the metaverse, which nobody seems to have. The post VCCP ventures into the metaverse first appeared on More About Advertising.
Martech
FEBRUARY 24, 2022
Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream.
IAB Tech Lab
FEBRUARY 28, 2022
IAB Tech Lab has been working diligently with the digital advertising industry to develop a portfolio of addressability and privacy solutions. One of the notable developments in the past year has been our work with Unified ID 2.0 (UID 2.0). Last year, Tech Lab accepted UID 2.0 source code for […].
AdPulp
FEBRUARY 6, 2022
Packaged goods advertising is often mind-numbing. So, imagine everyone’s surprise to learn that Pringles is Mind Popping. What is Mind Popping? This is Mind Popping: the universe is shaped like a Pringles chip. Saying so takes ‘self-absorbed’ to a saltier place. But it’s fun, so let’s watch. Pringles worked with London-based advertising agency Grey/UK on […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
FEBRUARY 4, 2022
Your non-fungible token (NFT) is already costing you an arm and a leg (after fees) on OpenSea, so it only makes sense to keep it in the most secure wallet possible. To do that, you'll need the best OpenSea wallet. In this post, we'll take a look at the most popular (and secure!) wallets for storing NFT private keys. We'll also provide an overview of OpenSea, a step-by-step guide to creating an account, and a review of the best wallet for storing your NFTs.
Frequence
FEBRUARY 28, 2022
Our mission is to enable advertisers large and small to take part in the digital communication revolution by removing workflow obstacles. To achieve this, we work hard to create a better experience for the users of our platform, from faster turnaround times to more effective multi-media campaigns. The United States is the largest digital advertising market in the world with digital media spending expected to surpass $200 billion by 2025 ( Statista ).
More About Advertising
FEBRUARY 18, 2022
Cadbury Perk is a big brand in India it seems and it’s taking on a big issue – ‘cancel culture’ – in a new campaign from Ogilvy. Essentially by issuing joke disclaimers all over the internet – for, for example, a cooking video that’s cruel to carrots. So we can all “lighten up.” Is this. The post Cadbury’s Perk takes aim at ‘cancel culture’ first appeared on More About Advertising.
Martech
FEBRUARY 28, 2022
Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s right? I don’t know. But I know it’s the wrong question because email and social media don’t play the same roles. Much of the difference comes down to capturing, measuring and acting on intent.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
FEBRUARY 26, 2022
The pandemic has accelerated the transition to a mobile-first world at an unparalleled pace and the last year saw a significant increase in app downloads and time spent on mobile across the globe. Southeast Asia was no exception to the trend, with the total internet user base growing by 22%, as compared to the 5% global year-on-year (YoY) growth. The region now accounts for almost 9% of the global internet users.
AdPulp
FEBRUARY 13, 2022
T-Mobile tapped country music legend Dolly Parton and Miley Cyrus to star in the brand’s campy Super Bowl ads this year. The premise here is that Dolly and Miley are working to save people from their inferior 5G networks. According to the brand’s press release, Dolly and Miley are fighting the good 5G fight. All […]. The post Dolly Parton and Miley Cyrus Just Want What’s Best for Your Phone appeared first on Adpulp.
Single Grain
FEBRUARY 14, 2022
Have you ever noticed that small menu on the top of any page of a website that shows you the navigational position of the page you’re visiting? Typically, breadcrumbs appear with a small arrow, like this: But what exactly are these breadcrumbs, why do so many websites use them, and what makes them part of the basics of SEO? To answer these questions, I’ve put together this detailed guide on breadcrumbs in which I explain how they affect your website’s SEO.
EGC Group
FEBRUARY 25, 2022
Have you heard about Discord? It is a very versatile community management platform that is fast-growing in popularity. Once used only by gamers, Discord is crossing over and attracting other audiences—including brands. Yes, the marketing possibilities available from Discord are making news. What’s great about Discord? And what should you know before joining?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 17, 2022
After a few years out of the business, Alison Hoad, one of advertising’s most respected and popular planning brains, has been lured back to take on the CSO role at Publicis.Poke. She will take over from Jo Arden, who moves to Ogilvy in April. Hoad has been consulting for the last couple of years, having. The post Alison Hoad returns to advertising as chief strategy officer at Publicis.Poke first appeared on More About Advertising.
Martech
FEBRUARY 18, 2022
“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a lack of tracking for that content’s effectiveness, and wasted time on unproductive prospecting.”.
Clearcode
FEBRUARY 25, 2022
Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). But not many people know that the underlying infrastructure of CTV advertising is powered by hybrid broadcast broadband TV (HbbTV). In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits.
AdPulp
FEBRUARY 2, 2022
Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today’s advertising. For example, Busch Light is out with a new spot that is positively hallucinatory. It’s also a good […].
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
FEBRUARY 17, 2022
The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 billion from 2020 to 2025, accelerating at a CAGR of 11%. Over 38% of companies are already running almost entirely on SaaS technologies.
illumin
FEBRUARY 25, 2022
El estudio Share of Attention ™ (SOA) de AcuityAds, partner oficial de medición de campañas de video en Facebook, Instagram y YouTube, analiza la estrategia de contenidos digitales y la publicidad online de las siete principales marcas de supermercados en España. El TOP 3 del ranking acapara el 71% de las visualizaciones, así como el […]. The post Duelo por la cesta de la compra: Lidl, Dia y Carrefour superan a Mercadona en la guerra de la atención online appeared first on AcuityAds Inc.
More About Advertising
FEBRUARY 9, 2022
The UK’s Advertising Association (AA) is spearheading an export drive with the Department for International Trade (DIT) to try to boost UK adland’s sales aboard. Previous (virtual) effort are said to have increased UK ad business in China by more than £21m. The joint body, UK Advertising Export Group, will visit eight countries over eight.
Martech
FEBRUARY 4, 2022
Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks to venturing out in uncharted waters. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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