OpenX
FEBRUARY 1, 2023
Six Things You Can Do To Start Building More Sustainable Businesses Sustainability in advertising and media is particularly important because of the cultural influence that both of these industries have on us personally and our business practices. Collectively, we must do more than market sustainability. We need to do the work to become sustainable, and identify objective industry and global standards.
AdExchanger
FEBRUARY 5, 2023
AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Playwire
FEBRUARY 23, 2023
This is a guest post by Will Hackett, Marketing Director at inBrain.
Adweek
FEBRUARY 14, 2023
The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. Tag teams have formed under far flimsier premises. Almost a year before WWE's Royal Rumble on Jan. 28, WWE and PepsiCo.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Fuel Lines
FEBRUARY 22, 2023
Artificial intelligence (AI) can make business development easier and efficient. Artificial intelligence (AI) offers a wide range of benefits across a variety of industries and applications. Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation.
Adweek
FEBRUARY 13, 2023
Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer's experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there. It's about uncovering, understanding and linking the needs and aspirations of one.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
FEBRUARY 13, 2023
For decades, b-to-b brands have formed their visual identity and logos based on "professional" tones and styles. We've all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair. Appropriate for a corporate audience? Sure. Effective in attracting today's social-first audience?
Adweek
FEBRUARY 24, 2023
To mark the one-year anniversary of the war in Ukraine, the Disasters Emergency Committee (DEC) has released a film featuring Ukrainians still living in their country reciting the lyrics to the song of hope "You'll Never Walk Alone." The DEC brings together 15 aid charities from the U.K. to raise funds in times of crisis.
Adweek
FEBRUARY 27, 2023
We've all seen those movie montages that show heartbroken characters as they mope around doing something aimlessly while a slow, sad song plays over just to reiterate that they aren't happy after a fight with their one true love. Well, in the month of February, international tech company Bolt has produced a campaign replicating exactly.
Adweek
FEBRUARY 22, 2023
For more than two years, Instagram has been rebranding itself as a video platform, pushing short-form video format Reels in an effort to expand beyond its roots as a photo-sharing app and compete with TikTok. Creators, brands and publishers duly changed their tactics, adopting video strategies to stay relevant as their typical content no longer.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Adweek
FEBRUARY 13, 2023
In May 1998, a tank waving a Union Jack rolled through the streets of New York toward Times Square. Once there, the armored vehicle smashed through a wall of stacked cola cans. The intended message: America's soft drink giants, Coke and Pepsi, were under attack. Onboard was flamboyant British entrepreneur Richard Branson, who was promoting.
Adweek
FEBRUARY 16, 2023
Instagram is currently rolling out end-to-end encryption for direct message conversations on the photo- and video-sharing platform. This feature adds additional security to a user's conversations. Users have the option to activate end-to-end encryption for each of their conversations individually. Our guide will show you how to use end-to-end encryption in conversations in the Instagram.
Adweek
FEBRUARY 22, 2023
MikMak is going global. The U.S.-based ecommerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online video marketing campaigns, announced the acquisition of Swaven, a Paris-based ecommerce enablement and analytics software company that operates across EMEA, APAC and LATAM.
Adweek
FEBRUARY 16, 2023
A new wave of language-based artificial intelligence is offering brands novel ways to automate and augment creativity. But the threats that a flood of synthetic content online, in areas like marketing communications and brand safety, have marketers vexed. For marketers, threats include surges of fake reviews, coordinated campaigns of misinformation on social channels or the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
FEBRUARY 16, 2023
Make way for a new term in your sustainability lexicon: greenhushing, a practice stemming from brands' fear of appearing to greenwash. As people become more aware of, and concerned about, climate change, they're increasingly holding brands accountable for how their operations are impacting the planet--and whether they're upholding the claims made in their marketing.
Adweek
FEBRUARY 12, 2023
Tubi took over Twitter chatter with its Super Bowl debut during halftime, but the ad-supported streaming service wasn't done. After airing a 15-second teaser during the fourth quarter that built on its first spot "Rabbit Hole," Tubi went in an entirely different direction with a second surprise 15-second promo. The promo was also done in.
Adweek
FEBRUARY 16, 2023
When advertisers turned to digital advertising to capture peoples' attention during Super Bowl Sunday, they were prioritizing different digital channels than in 2022, with a pivot toward TikTok and away from Twitter, spurred by frictions with the latter platform and marketers finding equal-to-better performance elsewhere. The top 20 spenders on digital ads spent $3.02 million.
Adweek
FEBRUARY 10, 2023
The link between concussions and contact sports is well known, but a traumatic brain injury can happen in many ways, from a car accident to a simple fall. Actor and comedian Rebel Wilson is urging everyone to get their melons checked in a humorous PSA for Concussion Awareness Now directed by Great Guns USA's Oren.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
FEBRUARY 1, 2023
TelevisaUnivision's 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York. Between the lines TelevisaUnivision is opting to change venues from its 2022 location, the Jacob.
Adweek
FEBRUARY 24, 2023
Santa Monica, Calif. is a predominantly white city, but it was once home to the thriving Black community of Belmar, which was established during the Great Migration but destroyed in the 1950s to build the Santa Monica Freeway and Santa Monica Civic Center. Indie agency RPA, which has been based in Santa Monica for more.
Adweek
FEBRUARY 24, 2023
A man dressed in a period-perfect Benjamin Franklin costume--identified as an "affordable impersonator"--tastes a new product and declares it "actually not that bad.
Adweek
FEBRUARY 24, 2023
We are living in an era of permanent change. What's relevant to your customer today may be in their rearview mirror tomorrow. Sweeping shifts brought on by emerging technology, geopolitics, economic headwinds and a global pandemic have created both constant turmoil and opportunity for marketers. Indeed, not since the dot-com era have the stakes of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
FEBRUARY 2, 2023
Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand's campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack.
Adweek
FEBRUARY 27, 2023
Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to encourage consumers to drink it straight with its new strategic brand platform "I like it like that." The beverage brand tasked TBWAParis with creating a campaign that would transform Schweppes into an "aperitif" consumed before.
Adweek
FEBRUARY 17, 2023
If you've stuck with Yeah, That's Probably an Ad over the years, you'll know there's one ongoing QSR strategy that often leaves us hungry for more: McDonald's Famous Orders campaign. It's the celebrity-wrapped gift that keeps on giving, both in terms of food and significant cultural moments.
Adweek
FEBRUARY 14, 2023
Your opinion doesn't matter. Mine doesn't either. Not really. Because opinions don't drive business results. In fact, opinions often mislead. They can be like a head fake, as football coaches call it. Those coaches teach defenders to ignore the runner's head and focus on the hips, because the hips don't lie--the runner is heading where.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
FEBRUARY 13, 2023
Data is the lifeline for digital advertising. As the digital landscape continues to change, so too will data. Whether it's evolving data privacy regulations or third-party cookie deprecation, access to high-quality data--data that's clean, well structured and free of bias--is a challenge for marketing organizations.
Adweek
FEBRUARY 3, 2023
Vicky Free has left her role as global head of marketing at Adidas, Adweek has confirmed. Free was appointed to lead the activewear brand's marketing team in January 2021, tasked with telling "compelling consumer brand stories" that would drive commercial success. She arrived at the company's headquarters in Herzogenaurach, Germany after 20 years leading marketing.
Adweek
FEBRUARY 2, 2023
Artificial intelligence is having profound impacts on the media industry, from the way advertisers buy from search and social platforms to speeding up elements of the creative process. Now, programmatic ad buyers are using AI-based algorithms to get more value from the open marketplace. More advertisers have been adopting a programmatic tool called custom algorithms.
Adweek
FEBRUARY 2, 2023
Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple's privacy changes started to cripple social platforms' ability to execute targeted advertising, tech companies faltered--but Google seemed to be insulated.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
52 
Let's personalize your content