Fuel Lines
JULY 29, 2015
Adding recommendations is one of the easiest ways to empower your new business program. As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client.
More About Advertising
JULY 20, 2015
There seems to be a feeling these days that if advertisers are going to reach that super-elusive young, male audience they have to use the latest technology and trendiest advertising media to have a chance of getting their message across. After all, the theory goes, like the rest of the technically super-literate, “millennials” are glued.
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AdPulp
JULY 23, 2015
As business owners you’re always looking for that next “thing” that will take your business to the top. Whether it’s a new product or service idea, a streamlined process of business operations, or new marketing strategy to improve your brand’s online presence, they key to a successful business is being the innovator. While all of […]. The post Want a Better Business?
Gods of Advertising
JULY 16, 2015
From a business perspective, “creative process” is an oxymoron. Yet, every agency has one. In the age of projects (vs. client relationships) the process looks like hours worked. PM’s and AE’s must estimate how many people to put on a creative project and how many hours they will spend doing it. With clients choosing agencies like restaurants and ordering a la carte off our menus, a neophyte might think it would be easy calculating the bill.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
JULY 16, 2015
Human behavior is shaped by how we access and discover information. With every evolutionary change, the paradigm of search changes: From manual search, to bibliographic cataloging, to page-rank based search in the digital world, and now to discovering information in an app-first world. Discovery on mobile is a problem that has not yet been solved. Since apps are not linked, searching and discovering information across apps is impossible today.
Media Post
JULY 29, 2015
It seems a staple of most trade magazines to run an annual story featuring 20 Under 20, or 30 Under 30, or 40 Under 40 -- purportedly identifying the best people in their jobs, in that industry, who are under the featured age limit. Sadly, no one thinks about honoring 50 Over 50 or 60 Over 60.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JULY 23, 2015
Big deals can make or break even the biggest companies and Publicis Groupe boss Maurice Levy seems to have struck gold with his $3.7bn acquisition of Sapient earlier this year. While the French-owned marcoms giant has just posted disappointing organic growth of just 1.2 per cent in the first half of 2015, it posted Q2.
AdPulp
JULY 16, 2015
Advertising is a glamorous industry. Or so it may seem to some from the outside looking in, partly due to how the industry is portrayed in TV shows, film and lifestyle press. Of course, there are ad people enjoying a corner office with views of the San Francisco Bay or the equivalent, but they’re in […]. The post Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies) appeared first on AdPulp.
Gods of Advertising
JULY 7, 2015
Lion gets drunk jumps shark… In a funky, charmingly meandering essay for the Wall Street Journal, the legendary San Francisco adman, Jeff Goodby takes the Cannes Advertising Festival to the woodshed, albeit the long way, calling it more of a “plumber’s or industrial roofing convention” than a celebration of the “big and famous and mind blowing.
InMobi
JULY 16, 2015
It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San Francisco. I can’t deny the fact that I am extremely happy that most of you noticed exactly what we were trying to do-- to put a face on advertising.
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Media Post
JULY 16, 2015
A marketing technology company fielded a study that - SURPRISE! - found that marketing technology has grown and impacted the lives of CMOs.
All About Advertising Law
JULY 14, 2015
Did you know that, under the U.S. copyright law, if a third party uploads or posts copyrighted material to your website, and the third party did not have authorization to do so from the copyright owner or exclusive licensee of that material, your organization can be held strictly liable for copyright infringement as the operator of the website where it was posted or uploaded?
More About Advertising
JULY 1, 2015
I love my boss. But I disagree with him. This is especially tricky when your boss is Jeff Goodby. The smart thing, of course, would be not to write publicly about it. After he arrived in Cannes last week, he sent me an article by James Cooper entitled “10 Reasons Cannes Is like FIFA.” It’s.
AdPulp
JULY 1, 2015
Legal Sea Foods is a Boston-based restaurant with 34 East Coast locations. You might say the chain has a religious following, thanks in part to the advertising its agency DeVito-Verdi makes. Advertising like this… Pretty convincing, isn’t it? The campaign positions Pescatarianism as an impressive and perhaps more appealing faith than other more established religions. […].
Gods of Advertising
JULY 21, 2015
Sprint has a new campaign featuring retired soccer star and super hunk, David Beckham. Undoubtedly, you’ve seen it. He plays himself looking for a phone plan that isn’t complicated. In the long version (above), he marches from store to store, and is continuously baffled by the salesperson’s spiel. “I’m so confused,” he states. Because he is who he is, more and more fans begin following him on his search for a non-confusing phone plan.
InMobi
JULY 14, 2015
There are moments in one’s life when a seemingly innocuous statement leads to something that shakes the very basis of one's worldview. "Is there a way to turn off these irritating ads on my phone? I don't know if anyone ever clicks on them. I wonder who spends time putting these ugly ads on my phone," my daughter asked me one day at dinner, oblivious of the business I was in.
Media Post
JULY 9, 2015
Umair Haque, the director of the Havas Media Lab, has written (in a personal blog apparently not related to Havas) a provocative argument against the sharing economy, which he calls the Servitude Bubble.
All About Advertising Law
JULY 13, 2015
On July 10, 2015, the Federal Communications Commission (“FCC”) released its much-anticipated Telephone Consumer Protection Act (“TCPA”) declaratory ruling , expanding on the positions announced at its June 18 Open Meeting on important TCPA issues. The ruling resolves 21 requests for clarification, and, in particular, confirms that an “automatic telephone dialing system” ( i.e. , an autodialer) includes devices that do not “currently” or “presently” have the capacity to dial random or sequentia
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JULY 10, 2015
OK I accept it’s not for everyone. Many creatives want the comfort of a big agency environment around them. And that’s fine. But if you yearn for something different, something of your very own, then start your own agency. Have a go. Be as brave as you tell your clients to be. Here are a.
AdPulp
JULY 3, 2015
It’s July 4th weekend. I’d like to focus on hot dogs for a minute. Hebrew National (owned by ConAgra) is a brand of dogs I like to eat. Because the dogs are Kosher, the brand has a built-in story, but sadly none of that comes through it in the following spot. Instead, we have an […]. The post Hot Dog, It’s Time To Grill appeared first on AdPulp.
Gods of Advertising
JULY 30, 2015
“Save us from Steff’s terrible idea!” Well into my first job at Leo Burnett, I experienced a situation that at first sucked all the life out of me and then later swooshed it back in. In other words a horrible event followed by a wonderful one. Recently, I recounted this tale to a few members on my current creative team. They seemed to appreciate the drama.
InMobi
JULY 13, 2015
' Shopping '. This one word drives intense emotions in India. For many it is a way to earn their daily means employing around 40 million Indians (3.3% of Indian population) contributing nearly 15% of our GDP. For several Indians, shopping is therapeutic (I can imagine my wife nodding in agreement). And for many like me it is a weekly drudgery and dreaded task especially grocery shopping.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Media Post
JULY 6, 2015
The Internet is now the second largest form of advertising.
All About Advertising Law
JULY 8, 2015
We all love a good bargain, but sometimes a good deal seems too good to be true. In 2011, Cynthia Spann went bargain-hunting at a California J.C. Penney, and walked out convinced that she had saved over 30%. However, she later discovered the products she bought at a “bargain” price had never really been sold at full price. As we have written previously , pricing and discounting claims are a frequent target of FTC enforcement actions, competitive challenges at the National Advertising Division
More About Advertising
JULY 7, 2015
Another year, another Cannes Lions. Set against the gorgeous backdrop of the French Riviera, the world’s biggest, creative communications awards event has once again showcased the most innovative and creative campaigns from across the globe developed by brands and agencies. However, what is noticeably different about this year’s event, is the increased presence of B2B.
AdPulp
JULY 14, 2015
There was a time not too long ago when Starbucks didn’t believe in advertising. From the look of things, those days are long gone… Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn’t know you were asking. The post Starbucks Dials Up The Appetite Appeal appeared first on AdPulp.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Gods of Advertising
JULY 10, 2015
Jabbing at the keyboard like a monkey… I’ve written three novels, dozens of short stories, probably thousands of ads, as well as maintained this and other blogs, and I composed all of that content with basically one finger: the index on my right hand. Weird right? Most professional writers know how to type. Well, one finger has been my normal since I started using machines to compose text.
InMobi
JULY 6, 2015
Updated July 2, 2019 - Check out this case study to learn more about how we helped Kiloo boost ad revenues by 20% ! Why Subway Surfers Continues To Be A Top Title If you love playing games on your smartphones like I do, it is also likely that you periodically check out the top apps/games on the store, in search of your next addiction. The past few years have seen many garage (read indie) games achieve blockbuster status, Flappy Bird or Ketchapp’s 2048 come to mind.
Media Post
JULY 1, 2015
Royal Mail is the primary postal service for the U.K. (think USPS, but with cute British accents). It was founded -- get this -- in 1516 by Henry VIII, so it is not like they are newbies to the world of customer service. But that doesn't protect them from dumb-assed ideas.
All About Advertising Law
JULY 2, 2015
There is lore that the beauty industry does not challenge itself sufficiently before NAD, and for this reason NAD brings more monitoring challenges in this area. After the recent decision in a case brought by Unilever, we would not be surprised if we see more competitor challenges in this area. And advertisers on the receiving end of these challenges might not find them cruelty free.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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