AdPushup
APRIL 30, 2023
One of the fast-growing concerns in the advertisement industry is ad injection, which can take multiple forms, from pop-up ads to disguised ads that can blend in the content. Thus, as a publisher, it’s crucial to take the necessary steps to keep your website safe to avoid falling victim of ad injection’s consequences. According to [.
Adweek
APRIL 24, 2023
Recently, local governments in France have been demanding that digital out-of-home advertising screens be cut for various reasons, sustainability being key among them. While visual pollution is a concern, clutter is everywhere, including in the ads we see online. Sustainability will play a vital role in the years to come, and embedding it at the.
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Marketing Dive
APRIL 27, 2023
AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon.
Ad Rants
APRIL 6, 2023
As any creative director, video editor or live human being already knows, music can make or break a project. All the production value and creativity in the world doesn't matter if the tone of your cue is off or - even worse - if it just sounds cheap or poorly made. If you're one of the gifted few with the budget to tap a major artist for your commercial, skip this article and get to it.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The Ad Tech Blog
APRIL 19, 2023
Unplanned Tech Lead I had always seen myself as a technical person. Burnout was something I enjoyed: coding late at night without distractions. As a young engineer, my goal was to learn as much as possible and be better, smarter, and faster than the rest of my colleagues. Maybe become a respected architect within the company. Then I realized I could not do that within the company (whatever the company was at that time.
AdExchanger
APRIL 26, 2023
Meta advertisers and the Meta ad platform are still dealing with the fallout from Sunday's campaign overspending error. The post Meta Has Lost The Pulse Of Its Customer Base As Automation Replaces Human Services appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
APRIL 26, 2023
The staff of Paper Magazine, the music and cultural publisher made famous by the 2014 "Break the Internet" photo shoot with Kim Kardashian, was laid off Wednesday, according to sources familiar with the situation. It's the latest in a grim series of layoffs across the media industry. The publisher did not respond to a request.
Seth Godin
APRIL 8, 2023
More than ever, we’re pushed to have certainty. Strong opinions, tightly held and loudly proclaimed. And then, when reality intervenes, it can be stressful. The software stack, business model, career, candidate, policy, or even the social network habits that we had as part of our identity let us down. It’s not easy to say, “I was wrong.” And so people live in stress, sticking with something that used to work longer than they’re comfortable with.
Adweek
APRIL 17, 2023
McDonald's Hamburglar is one of the most recognizable fast-food mascots. As the foil to the lovable Ronald McDonald, the mischief maker will stop at nothing to steal and hoard every last burger for himself. But for the past several years, the Hamburglar's whereabouts have been unknown. Now the cunning food criminal is back--and up to.
Adweek
APRIL 7, 2023
The chair that Miranda Lambert should be sitting in is empty, and the canned cocktails she's supposed to be promoting are slowly gathering dust. The crew at this commercial shoot for Lone River Ranch Water is standing by, but there's no celebrity spokeswoman hitting her marks and delivering her lines. There's only a plaintive question.
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Adweek
APRIL 18, 2023
Last November, visitors to New York's Times Square might have encountered something odd, given the neighborhood's emphasis on shopping and spectacle. Amid giant billboards promoting Samsung, Coca-Cola and The Book of Mormon, some of the estimated 275,000 people who passed through the area each day that month may have seen multiple screens showcasing a new.
Adweek
APRIL 14, 2023
Two weeks ago, transgender influencer Dylan Mulvaney announced a limited partnership with Bud Light. To commemorate March Madness and her "day 365 of womanhood," Mulvaney encouraged consumers to celebrate the tournament with the beer brand while brandishing cans with her face on them. The subsequent transphobic outroar on social media--which can be summarized by a.
Adweek
APRIL 5, 2023
The General has been evolving its branding since it decided to upgrade its ad campaigns from late-night TV hawks to entertaining players in the insurance marketing game. With its latest brand evolution, the insurance provider is introducing a revised brand logo, an evolved mascot, new campaign spots featuring Shaquille O'Neal along with sports and entertainment.
Adweek
APRIL 24, 2023
Google's latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive over campaign effectiveness, as well as ratcheting up well-worn concerns around brand safety and suitability, according to buyers interviewed for this story. Google plans to create "novel" ads based on.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
APRIL 5, 2023
In Procter and Gamble's latest film for My Black is Beautiful hair care brand, Unbecoming, we see Black women and girls slowly and gently undo their hair. The campaign tackles the acceptance of Black women and natural hair. The stunning film joins a series of acclaimed P&G films hitting on the stereotypes and the racism.
Adweek
APRIL 12, 2023
We have all become more comfortable with a little augmented reality (AR) in our lives, although many of us may not realize it. AR has always had a magical ability to amaze and delight, from those early days of chasing Pokemon across the city to the recent virtual shows by Gorillaz in New York's Times.
Adweek
APRIL 13, 2023
Marisa Thalberg is venturing from the hardware store to the deep blue sea. SeaWorld Entertainment has named the former Lowe's CMO its chief marketing and communications officer, effective April 24. Thalberg will be responsible for brand and marketing strategies that increase visitation, drive revenue and elevate the company's conservation mission.
Adweek
APRIL 13, 2023
After a somewhat fallow period, Meta is regaining its footing with marketers. Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Adweek
APRIL 12, 2023
The head of marketing for beer brand Beck's has promised to continue to use generative artificial intelligence in future projects following the success of its first attempt, which led to the development of a special edition beer. It took less than half an hour for the AI-developed Beck's Autonomous to be snapped up after its.
Adweek
APRIL 14, 2023
Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly stoned dude who was stymied by.
Adweek
APRIL 28, 2023
A genteel young man named Elliot, livestreaming on Instagram from a Swedish castle, sing songs, recites poems and answers questions--both silly and existential--while sipping a cocktail. Who needs ChatGPT when there's Chat G&T? This "wildly inefficient" stunt comes from Hendrick's Gin as a dig at artificial intelligence, offering up an admittedly flawed but charming human.
Adweek
APRIL 21, 2023
Aubrey Plaza has taken the term "tree hugger" to another level. In a new ad from MilkPEP (short for Milk Processor Education Program), the White Lotus star announces her latest role as co-founder of "Wood Milk," a product she describes as "The world's first and only milk made from wood." "Have you ever looked at.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adweek
APRIL 11, 2023
Scores of Floridians started lining up long before their neighborhood pool opened, and once it did, they quickly got down to the business at hand: dancing to live music, taking group photos, doing the limbo and sampling a new canned cocktail with a citrus kick. The recent gathering, hosted by Hard Mountain Dew, had all.
Adweek
APRIL 6, 2023
Women's basketball is having its moment. After years of underinvestment in the sport, the inability to use the March Madness branding until last year, and fans struggling to find ways to watch their favorite teams, women's college basketball is now on the main stage. With the game airing on ABC for the first time in.
Adweek
APRIL 17, 2023
The CW is switching up its upfront presence for 2023. Top line Today, the network announced it is dropping its annual upfront week presentation in favor of a different presence during the advertising showcase. In lieu of a formal presentation, the company will unveil its fall programming lineup in its usual Thursday morning timeslot on.
Adweek
APRIL 17, 2023
The marketing world's interest is intensely focused on the promise of artificial intelligence. But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year. The Global Social.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
APRIL 14, 2023
When the national milk processors' organization MilkPEP and the agency Gale embarked on the challenge of repositioning milk for a new generation--and during a global pandemic, no less--they knew they needed to think differently than their "Got Milk?" predecessors. "Got Milk?" is one of the most effective advertising campaigns in American history. It was clever.
Adweek
APRIL 6, 2023
While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek. "From the sell side perspective, nobody seems to.
Adweek
APRIL 24, 2023
The U.S. is one of the only countries in the world without a national paid leave policy, and 1 in 4 American women have had to return to work within two weeks of giving birth. With many parents unable to take much time to raise their newborns, this calls for a crash course in infant.
Adweek
APRIL 19, 2023
Paramount surprised the TV industry late last year when it announced it'd skip its decades-long upfront week event at Carnegie Hall. In place of the event, ad sales chief John Halley said the company would host a series of "high-impact, intimate gatherings" in April for its major agency partners and clients. Now, Paramount's upfront dinners.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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