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'Developing the ability to be a great presenter is an important skill set for agency new business. The first speech I ever gave, I read through my outline in just a few minutes then stood speechless in front of about 100 people not knowing what to do next. Greatly embarrassed, I vowed to never let that happen again. I’ve been a lifelong student of developing my public speaking skills and what it takes to create persuasive, memorable presentations that will reach an audience.
'“I will protect the creative with my life!” We’ve been very busy at the agency, developing campaigns for a diverse and interesting array of fabulous clients. (Dear clients, note I said “fabulous” and that I lead with it.) That said, our ideas are now being “socialized,” a lengthy and treacherous path in which all work must pass.
Cricbuzz , the world's most popular cricket app, celebrated a year of association with InMobi. 12 months ago, Cricbuzz selected InMobi as their exclusive partner for India, to help monetize their cricket app by the same name. The past 12 months has been a year of milestones - Cricbuzz achieved its first millionth download; the company maintained its leadership position in its space and InMobi scaled Cricbuzz revenue many times over.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 30 July 2013. Purple Clover. Not sure what this place is yet. Let’s just say it’s germinating: Purple Clover.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'Twitter allows me to open up and share my personal side to make an emotional connection with my audience. Sharing personal information helps my audience get to know me beyond my profession. If all of my Tweets or Retweets were business oriented, my Twitter feed would be dry and robotic. “People want to work with other people that they know, trust and like.
'“If you’re not creating content on the web, you don’t exist.” – Lee Odden, CEO of TopRank Online Marketing since 2003 Digital, social and mobile have changed the way prospective clients consume and share information. Interruptive marketing tactics such as cold calling, direct mail and email blasts have very low rates of success. The agencies that get their content marketing platforms in place will have a huge advantage over those that continue to push their self-promotional marketing mess
'By: Lisa A. Colantuono, Co-Partner, AAR Partners, Co-Founder, Access Confidential. Lots of new business advice from AAR Partners has been given over coffee throughout the years regarding a myriad of topics. But one topic manages to pop up over and over when industry executives decide to create a “break-away” agency. The question is often asked, “What advice would you give to someone starting a new agency today?
'By: Lisa A. Colantuono, Co-Partner, AAR Partners, Co-Founder, Access Confidential. Lots of new business advice from AAR Partners has been given over coffee throughout the years regarding a myriad of topics. But one topic manages to pop up over and over when industry executives decide to create a “break-away” agency. The question is often asked, “What advice would you give to someone starting a new agency today?
'Guest post written by Jay Baer, marketing keynote speaker, best selling author, consultant and my friend. Jay and I started our consulting practices about the same time, at the beginning of the Great Recession. He has become a global leader in social media marketing. His blog, Convince&Convert, is ranked as the #1 content marketing blog in the world.
'Guest post written by Mark Sneider, Owner/President of RSW/US. I see Mark at a lot of major agency events each year. I always enjoy spending some time with him and his business development director, Lee McKnight. Mark and I both spoke at the Mirren New Business Conference in New York recently. I asked him to share with the readers of Fuel Lines about his company and how they help agencies create new business opportunities.
'Love is more than flowers and a happy ending. True love is making another’s well-being more important than your own. I’m attending the funeral of my aunt, Josephine Willis , today in Winchester, Tennessee. I know, you are not supposed to have favorites, but she earned this recognition. Since my childhood, she always made me feel special and has left me with a lot of wonderful memories.
'Publicity stunt, onerous mistake or both? By now you’ve seen the new cover of Rolling Stone magazine, featuring the photographic portrait of Boston bombing terrorist, Dzhokhar Tsarnaev. Look again. It’s not just a picture of the killer but a kind of brooding, sexy one. The kind this magazine has been putting on its covers for decades. He looks more like a member of Maroon 5 than a despicable murderer of innocent people.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
'My daily commute… Driving home from work I like to roll old school, engaging in the dad-like behavior (all too rare for me) of listening to news and sports on the radio. Can you believe it? AM radio! That means a ton of commercials, which I also listen too. Most of them, by any creative definition, are terrible. Still, I listen. There’s pleasure in the pain –sort of like when the dentist cleans your teeth.
'O’ spacious skies! Motorola goes all American… Two huge consumer electronics brands have just launched advertising campaigns with patriotic themes, which makes a fitting topic for a post given the proximity to Independence Day. Alas, like a lot of jingoistic campaigns they both underwhelm. What is far more surprising is who did them. From Apple we get the clunky mantra “Designed by Apple in California.
For the last couple of years, the discussions at MMA have revolved around. This year indeed is the year of mobile. This time around it was all about how fast can mobile scale to help brands engage consumers. Last week, we hosted the MMA CEO summit in Park City, Utah. This was the 3rd year in a row, where InMobi was the founding sponsor of this exclusive gathering of brands and agencies executives.
After developing our very own app to share with you our mobile ad creatives, we are pleased to announce that our new InMobi Showcase App is now available in the Apple App Store! With mobile advertising still in its early stages of rapid growth, we thought that this is the best way to showcase the most creative and fun ads that are created on our InMobi Studio platform.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
We at InMobi are working constantly on our products to make them better and easier to use for our developers. In our pursuit to provide the best solutions for the developer community, we are pleased to launch the private beta of our new user behavior driven monetization and acquisition platform ! This platform leverages our global reach and big data expertise to bring data driven marketing expertise in your hands.
Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has already started taking over desktops. According to Litmus, mobile email open rates are now 43 percent vs. desktop at 32 percent.
We are publishing this issue immediately after the Cannes Lions 2013 event the largest gathering of creative and advertising professionals across the globe. Starting in 2012, Mobile Lions was introduced as a category to recognize the fact that mobile advertising has come of age. This year, marked the rise of mobile web and mobile apps, where creative professionals embraced this new medium to reach and engage the consumer on a far more personal level.
Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful?
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Background/Motivation At InMobi Conduit is used extensively to move data in a streaming fashion from applications to grid. The appetite for consuming data is growing within the company as we deliver significant scale (more data aids in creating smarter and richer user experiences). Previously most consumers used to leverage Apache Falcon for consuming data with jobs getting triggered at pre-defined times and have capabilities to gate on data arrival at grid at predefined locations.
I had the great fortune of attending Cannes Lions creative festival this year. While I was there, I spoke at Jim Stengel CMO Accelerator program to a group of very bright senior marketers from top brands around the world including Mastercard, Mondelez, Barclays among many others. Generally, there was quite a bit of angst being expressed around the gap between time spent and dollars spent in mobile.
At Cannes Lions this year, senior agency folks were asked what they love about mobile, and what struck me about their answers was that many of them in different ways said that what most impressed them about mobile (especially smartphones) is that it was the first emerging technology that they had experienced in their lives that actually worked when launched.
Despite the fact that Microsoft introduced tablets to the world, Apple popularized them with the iPad. But, the tablet revolution that Apple started in 2010, is only just beginning. The new Android tablets are posing a threat to Apple's monopoly, possibly starting a revolution of their own. In less than three years of their launch, Android Tablets have overtaken the market leader, Apple, with a share of 56.5% of the overall tablet market, leaving the iPad with just a 36.5% share.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The world of mobile technology is a tightly linked ecosystem. Strategic decisions of every player have a massive impact on the direction of the industry and affect every other company therein. It is no wonder then that announcements of new products are followed with such hawk eyed vigilance. We strongly believe that the sign of a truly agile company is the ability to accept and comply with each new industry development quickly without disrupting its processes and strive to build such a scalable
InMobi has been using big-data technologies (Apache Hadoop and its family) for well over 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving and related) each day through multiple sources/streams originating from over ten geographically distributed data centers.
There's a battle outside And it is ragin' It'll soon shake your windows And rattle your walls For the times they are a-changin. Bob Dylan, Times are a-changin Its the era of mobile advertising- and its evolving. The battle amongst processing power and mobility has been raging since long now, with PCs and smartphones satisfying one side of the equation only.
'Action! It all started when I thought I’d lost my beloved leather bomber jacket. I’d bought the coat from a vintage store in Hollywood while there on a shoot. (That’s me wearing it behind the camera, checking out the composition of a shot.) I would later find my coat but by then it was too late. My addictive personality had been ignited… I began scouring Ebay for other, even better examples of old leather jackets.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
'Icarus, falling from the sky… What is it about plane crashes that upset and titillate us so much? They are unquestionably tragic. But there is something more going on. There always has been. Fear of flying is at the top of any phobia list. Since vehicles learned to go up we have been inordinately fascinated by the idea of them coming down. The Asiana crash landing at San Francisco International airport claimed the life of two teenaged girls and maimed dozens more.
'“Make me write bad checks!” On Buzzfeed, the Copyranter recently ran this post depicting “the violent exploitation of women in fashion advertising.” Many examples were provided, from big name fashion brands like Calvin Klein and Vogue magazine. I posted the article on my Facebook and called it fascinating. As expected, the post elicited commentary more scathing than “fascinating.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 19 July 2013. Do PR outfits vet press releases anymore? The Press Release Parade marches on and on.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 08 July 2013. A Dwelling Deluge. At least in the press, both print and pixel: Retiring Baby Boomers Create Housing Boomtowns by Shanthi Bharatwaj Baby boomers -- those born between 1946 and 1964, constituting roughly 75 million people -- are r
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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