Fuel Lines

NOVEMBER 5, 2014

Agency 272

Agency 272

AdPulp

NOVEMBER 8, 2014

'If you watch TV at all, you’re going to encounter commercials that offend and annoy. Take the following Buick spot—I find it highly annoying… Having trouble keeping up with the Garcias? Buy a Buick! It’s your duty as a good husband to bring home the bacon in a Buick Enclave. This look into the modern […]. The post Having Trouble Keeping Up with the Garcias?

97

97

Gods of Advertising

NOVEMBER 9, 2014

'The bewildered gather… I did not think I would ever write a blog post about something so cliché as a terrible airline experience. Griping about shitty airlines on social media –not me. Yet, the debacle I am currently enduring regarding United flight 466 to Denver is so epic in it’s awfulness that if I don’t detail it here it will form a cancer inside me.

Communications 80

Communications Cookies Media 80

Nick Burcher

NOVEMBER 15, 2014

'ElfYourself is back for 2014! The traditional OfficeMax Christmas site has relaunched for 2014 and this year ElfYourself is available on Desktop and mobile. 813,240,609 ElfYourself elves had been created by the time this post was created and all over the world people are still engaging with the ElfYourself tradition! ElfYourself 2014 - this year on mobile too!

73

73

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

InMobi

NOVEMBER 19, 2014

Not all games are created equal. Each game is based on one or more underlying concepts or themes - Pattern Matching [1] , Fantasy [2] , Survival [3] ,Stunts [4] to name a few. An analysis by InMobi of more than 10,000 games on the network showed interesting trends around concepts and geographical variations. Around the world in 10 concepts Users around the world have a personal preference for certain types of games.

Audience 52

Audience Marketing 52

All About Advertising Law

NOVEMBER 28, 2014

'The federal district court in Alexandria, Virginia denied a motion to dismiss the Redskins trademark case, making it clear that the “Rocket Docket” is open for business and ready to hear cases brought by parties who are dissatisfied with decisions made by the Trademark Trial and Appeal Board (TTAB). Pro-Football Inc. v. Blackhorse , 14-cv-01043, U.S.

40

40

AdPulp

NOVEMBER 13, 2014

'Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […]. The post New Feature Film from Red Bull Media House (One of 600 Pieces of Content) appeared first on AdPulp.

Media 82

Media Food Marketing 82

Gods of Advertising

NOVEMBER 18, 2014

'“Blogging, eh…” Seven years ago in October, I began this blog. I’ve since written 882 posts. If I’m reading my stats correctly just over one million people have visited Gods of Advertising, far less of them unique (obviously), and a few thousand have left comments. On average about 700 of you visit each day. For the record my best day had just shy of 2,000 unique visitors, for a piece I wrote on the demise of a Chicago advertising agency.

Advertising 73

Advertising Agency Marketing 73

Nick Burcher

NOVEMBER 7, 2014

'Yesterday saw the John Lewis 2014 Christmas TV ad released online and according to data from Unruly the John Lewis Christmas ad was shared 202,953 times in it''s first 24 hours. The scale of this type of pre-seeding is growing every year and graphs in the Telegraph show the John Lewis 2014 Christmas TV ad shares by hour and the Facebook / YouTube sharing split: Shares of #montythepenguin John Lewis Christmas TV ad 2014 I also like looking at the spoofs and mashups that inevitably accompany this

68

68

InMobi

NOVEMBER 18, 2014

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobile. So far, Brands have relied on broad consumer archetypes to understand consumers and the way they can be influenced to purchase. This approach to consumers involved classifying them into cohorts based on mindsets - the collection of ideas that determine their outlook, attitudes, and presumably, their purchase behavior.

Marketing 52

Marketing Rich Media Food Audience 52

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

All About Advertising Law

NOVEMBER 26, 2014

'While many focus important questions such as whether or not to brine the turkey and whether to cook the stuffing inside or outside of the bird, many of our clients focus on bigger issues of whether the holiday sales season will put the company in the red or the black. What used to be just a push for Black Friday, and then extended to include Cyber Monday, now includes pre-Black Friday and specials through December.

Retail 40

Retail Food Advertising Marketing 40

Advertising to Baby Boomers

NOVEMBER 18, 2014

'It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new. Even that shticky opening sentence is nothing new. Ignore Boomers at your peril … The 50+ market is tremendous, controlling roughly 70 percent of the nation’s disposable income. We account for 80 percent of luxury travel marketing, buy five times as many new cars as 18-to-34-year-olds, and represent 40 percent of the population.

Real Estate 45

Real Estate Non-Profit Pop-Up Education 45

AdPulp

NOVEMBER 5, 2014

'When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman’s new content studio will consist of 25 content strategists, editors, writers, creatives and analysts.

Agency 78

Agency Marketing 78

Gods of Advertising

NOVEMBER 7, 2014

'All the news that’s fit to share… Have you noticed how online journalism and media purveyors have increasingly tarted up and/or dumbed down their content? Things have gotten way more visual, mimicking the look of Instagram and Pinterest. Echoing Buzzfeed and other pseudo journalism sites, we see more and more lists of dubious nature populating web pages: Top ten this.

Native Advertising 66

Native Advertising Media Entertainment Advertising 66

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Nick Burcher

NOVEMBER 16, 2014

'Sainsburys Christmas TV ad, called ''Christmas is for sharing'', has won many plaudits this year, with the grocery retailer''s extended TV ad featuring a flashback to the First World War and the story of Christmas Day 1914. Made with the help of the British Legion, it is well produced and aligned with the UK''s current focus on Remembrance and marking the 100 year anniversary of the Great War: The Sainsbury''s Christmas TV ad does not just live in TV ad breaks between popular shows though, ther

Impressions 61

Impressions Retail Conversion Media 61

InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 billion while the number of Internet users is 2.7 billion. These staggering numbers are eye candy for a marketer as these demonstrate the enormous potential for brands seeking to engage their consumers.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

All About Advertising Law

NOVEMBER 25, 2014

'“How Much is that Doughnut in the Window?”. America has a thoroughly documented problem of too many overweight and obese people, with consequences for them and their health, the overall health of the nation, and the cost of health care. The premise of the requirement in the Affordable Care Act that the Food and Drug Administration (FDA) adopt regulations requiring the disclosure of calories of food purchased in certain restaurants and from vending machines is that knowing the number of calorie

Food 40

Food Cookies Retail Entertainment 40

AdPulp

NOVEMBER 2, 2014

'If you want to sell, show, don’t tell. Credit: BBR Saatchi & Saatchi Israel. The post Does Your Print Campaign Maneuver Like A Ford? appeared first on AdPulp.

Media 72

Media 72

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdPulp

NOVEMBER 21, 2014

'Wendy’s believes you’ve earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven’t heard the phrase “consumer generated content” in some time, or “co-creation” for that matter, but […].

Food 71

Food Media 71

AdPulp

NOVEMBER 19, 2014

'Portland is known the ad world over for Wieden+Kennedy and Nike. But there is another Portland lurking beneath the Swoosh. It’s mostly a tangled world of small shops fighting for table scraps and relevance beyond Oregon. Mostly, I say, because there’s yet another unheralded Portland agency world that is thriving. Three of Portland’s five largest […].

Agency 70

Agency 70

AdPulp

NOVEMBER 11, 2014

'In Hooked: How to Build Habit-Forming Products, Nir Eyal lays out a four-step process called the Hook Model for creating the types of products and services that keep people coming back for more. Although many of the examples he uses are online-oriented (Yelp, Twitter, The Bible App), there are plenty of lessons here for folks […]. The post New Books: Hooked and Targeted appeared first on AdPulp.

70

70

AdPulp

NOVEMBER 3, 2014

'Choosing the right footwear can bring one comfort and a certain confidence, based on style and fit. For example, the wearers of Sanük brand shoes choose not to sweat the small stuff, thanks in large part to the utter comfort their shoes provide. Agency: Ignited in Los Angeles. The post Be “Never Uncomfortable” In A New Pair of Sanüks appeared first on AdPulp.

Agency 67

Agency 67

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

AdPulp

NOVEMBER 20, 2014

'The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group […]. The post Does Your Facebook Group Encourage And Support Real Life Interactions?

Non-Profit 66

Non-Profit Media 66

Gods of Advertising

NOVEMBER 14, 2014

'Integrated shop. Unified model. Gyro refers to it as “Uno.” Call your agency (its culture, its model) what you will. And on some days those terms can be pretty brutal. As some of you know I’ve likened working in an agency to being on a submarine: We’re at sea. We’re at battle. We’re in this thing together. Because, after doing good work, that’s what it’s all about: working together.

Agency 63

Agency Marketing Advertising 63

Gods of Advertising

NOVEMBER 24, 2014

'What are you scared of? In Eula Biss’s new book, On Immunity: An Innoculation she writes about fears, rational and otherwise, associated with vaccinating ourselves against terrible diseases. It’s a good read, a lot more interesting and scary than you might think. However, it was a tangential paragraph about fear in general that I bookmarked for later consideration: “We do not tend to be afraid of the things that are most likely going to harm us.

Advertising 59

Advertising Food Communications Marketing 59

Gods of Advertising

NOVEMBER 4, 2014

'My girls in girl mode, from a recent plane trip. The weekend drive to the barn with my daughters is a mostly beautiful 20-mile trek north of Mill Valley to horse country in Nicasio. Normally, I listen to sports radio, catching up on football scores, half-heartedly paying attention to an assortment of retired jocks conversing about this team and that play.

Pop-Up 59

Pop-Up Conversion 59

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Gods of Advertising

NOVEMBER 27, 2014

'For the refuge it provides… In the spirit of Thanksgiving, I’m compelled to speak about gratitude. After all, gratitude is the very definition of giving thanks. Many of us (myself included) often experience a lapse in gratitude. We get caught up in the business of work and the mostly silly dramas that govern our lives. I once heard a parable that I’d like to paraphrase here: Every day a group of men set out to forage in the savannah by their village.

Agency 58

Agency Advertising Marketing 58

Nick Burcher

NOVEMBER 19, 2014

'''Band Aid Recut'' features all four of the Band Aid singles mashed together. Band Aid 53 as it is also known features the original Band Aid single + Band Aid II, Band Aid 20 and the latest Band Aid 30! (along with a cheeky PS to Bono at the end.) Well put together and made to raise awareness rather than any profit, Band Aid 53 is another nice example of YouTube creativity.

55

55

InMobi

NOVEMBER 12, 2014

if integration_mode==”SDK" then maximize_monetization else lower_monetization App developers looking to monetize their apps through ads integrate with either an ad network SDK or an ad network server-to-server API connection. While a server-to-server connection, typically an API connection does work to serve ads in your app, we have found that it is not the best solution.

Ad Server 52

Ad Server Conversion Rate Ad network Conversion 52

InMobi

NOVEMBER 11, 2014

Happiness, hope and reflection are definitely a part of the holiday season but do they all necessarily fit into your holiday season business plans? Mobile advertising is set to be a $50 billion industry within the next decade according to Gartner and other research firms. However, up until now most mobile media networks only guaranteed set brand impression levels, leaving brands guessing as to whether those impressions would translate into a tangible ROI.

Machine Learning 52

Machine Learning Impressions Retail Electronics 52

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing