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As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you need to start paying more attention to your article's featured image because that's what shows up in many places, strongly impacting your content visibility.
Over the years, creative leadership has meant different things to different people in different kinds of agencies. The following is meant to clarify what it could (and probably should) mean to an agency right now and moving forward… The primary purpose of creative leadership is to enhance the creative reputation of the agency, to be a creative advocate for the agency (and its clients), and to help the agency win new business and to grow organically.
Lorie-Jo Trainer Buckingham is ECD of MOFILM, a 10,000 strong community of professional filmmakers and creators from different geographies, backgrounds and cultures. MOFILM is owned by David Jones’ Brand Tech group You & Mr Jones. Desert Island Ads As an artist and ECD working in film I’ve selected campaigns that connect with me emotionally, are.
One in three women experiences physical or sexual violence in their lifetime. Thus, women are continuously on guard. This is an emotional, physical and economical drain on half of the global population, and a wake-up call for the other half. In order to create a society that is intolerant of violence against women, men and […].
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* The following post is about advertising to baby boomers. A shocking research report featured in a The New York Times article: The Advertising Industry Has a Problem: People Hate Ads By Tiffany Hsu … The advertising industry faces an “existential need for change,” according to a blunt report published on Monday by the research firm Forrester. Now the agencies must “disassemble what remains of their outmoded model” or risk “falling further into irrelevance,” the report concludes.
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Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer journey, automate repetitive tasks, generate qualified leads, nurture leads and finally convert them into sales. The marketing automation software market is set to grow from $3.3 billion in 2019 to $6.4 billion by 2024 by 2024 and, moreover: 75% of business owners have said
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TimeTo and agency Lucky Generals are going in to bat for better behaviour in adland again, this time with a campaign telling people what’s on and what’s not at the Christmas party. Actually it’s what’s not. We’ve attended a few agency Christmas parties in our time but invitations are few and far between these days.
Quick. In a sentence tell me what your agency is all about. Come on, we don’t have all day. Ad People Can’t Seem To Sum Themselves Up Darren Woolley is the founder and global chief executive of TrintityP3, an independent global marketing management consulting company. Q. A what? A. He’s a consultant. Over the past […].
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Whether you believe it or not, YouTube marketing can take your business to nauseous heights. With how popular the platform has become, YouTube now has over a billion viewers. That contains sizeable market potential waiting for you to dive in and reach out to. Marketers have leveraged YouTube to.
The digital advertising industry is notorious for using an exorbitant quantity of acronyms. In the case of the industries next sweetheart, Connected TV (CTV), acronym-mania has truly gotten out of hand. Connected TV is taking the digital industry by storm, and for very good reasons. ¾’s of US Households Have At Least 1 CTV Device […]. The post CTV, ATV, PTV, Who TV?
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Over the top advertising platforms along with mobile networks of the fifth generation (5G) are among technologies that have been developing for quite a long time.
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Myer in Australia is rather like its version of John Lewis and it’s taken a leaf out of the John Lewis playbook with this year’s teary Christmas offering from Clemenger BBDO. To our young heroine it looks like Christmas is off because the family in going camping (camping!) but, of course, Santa has a way.
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Sadly, the question of who belongs in America hasn’t been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it. One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted. According […]. The post There’s Value In Being Counted appeared first on Adpulp.
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