Fuel Lines
DECEMBER 21, 2020
Ideasicle?: The First Advertising SaaS Platform For Virtual Creativity. If timing is everything, then Ideasicle? is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns , to learn more about it.
Single Grain
DECEMBER 15, 2020
Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. It will not get you anywhere. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. This gives you an insight into how subscribers are resonating with the campaign and helps you optimize it based on numbers , not hunches.
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The Ad Tech Blog
DECEMBER 26, 2020
In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy : the more personal data the media platform collects, the better your ads will perform. This doesn’t mean the users are open to sharing personal data, especially if they don’t know what data is being shared with whom.
More About Advertising
DECEMBER 16, 2020
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong development factors in digital OOH inventory, audience data, automation and effectiveness leaves OOH well placed.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
DECEMBER 9, 2020
Lucky Post Helps Craft Launch Video Featuring Animation & Design To Inspire Change There’s a new media project in town. New_Public, a media project seeks to build better digital public spaces. Edited by Vice Media and Wall Street Journal alum Marina Garcia-Vasquez, and backed by an editorial board of leaders in technology, media, and design, […].
Smarty Ads
DECEMBER 15, 2020
In today’s world advertising is not limited to broadcasting one offer in front of huge crowds - there are numerous marketing strategies and techniques, each serving its own purpose. It is a complex process that requires great expertise and understanding of one’s audiences. To create an effective programmatic ads.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
DECEMBER 3, 2020
Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals. In this post, we’ll use the example of running a promotion for restaurants as we take you through the essential steps to create and work with a promotional plan.
The Ad Tech Blog
DECEMBER 19, 2020
I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my attention is that they were all -or the majority- brand campaigns. Why would a top brand be more interested in awareness than in sales? Because awareness leads to sales. If you have huge brand equity, your awareness costs go down: people are more willing to receive an ad from you and share it with friends.
More About Advertising
DECEMBER 15, 2020
Poor old Santa Claus is having a tough time this year, what with lockdowns and all the rest of it, but Innocent drinks and agency BMB are nobly setting out to save the embattled old boy’s Christmas in a VOD and social campaign. Not the first iteration of this notion but, possibly, the best. Innocent.
AdPulp
DECEMBER 26, 2020
Imagine you’re a junior creative at your first job, thrown immediately into the snake pit of a large ad agency where every week, you’re competing with 10 more experienced teams to pitch ideas for the same brief. In a sense, that was Gary Kroeger’s experience as a cast member for three seasons on “Saturday Night […]. The post Ad Chatter, Episode 11: Gary Kroeger Goes From ‘SNL’ To CD (And Beyond) appeared first on Adpulp.
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illumin
DECEMBER 1, 2020
2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers. Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […].
Gods of Advertising
DECEMBER 29, 2020
Been a long time since I wrote about advertising. Why then is my blog called Gods of Advertising if I’m not writing about it? Well, for starters, what is there to write about? From a creative perspective, advertising became irrelevant around the time I did. You can quibble over the year and other details, perhaps cite a few exceptions, but you cannot deny the fact that few consumers (aka people with money to spend) pay advertising any heed.
Single Grain
DECEMBER 8, 2020
According to Campaign Monitor, customer acquisition is a top marketing challenge for start-ups, followed by lead generation: Surprisingly enough, the majority of start-ups dedicate only two hours or less weekly on marketing activities: To get more clients, you need to be serious about your marketing strategy and hire a top tech marketer or a digital marketing agency to help your business grow.
The Ad Tech Blog
DECEMBER 12, 2020
If you are familiar with Segment’s AWS million-dollar cost issue , you know that not monitoring your infra costs is a huge mistake. AWS has a solution for this: Budgets. These are 4 steps you can take to create a budget and set up a Slack alarm: 1) Create a budget Go to your Billing console, then click on Budgets and then click on “Create budget.” Choose the Cost budget option.
More About Advertising
DECEMBER 3, 2020
From Jung von Matt/SAGA in LA for pharmacy chain Doc Norris, directed by Sune Sorensen. A senior citizen baffles his neighbours and relatives with a strange workout routine involving something heavy in the garden. Has the old boy lost the plot? Then the snow arrives. Meanders a little maybe but makes port in the end.
AdPulp
DECEMBER 16, 2020
2020 has been a difficult year for many people working in advertising. Hundreds of thousands of people had to learn to work remotely, practically overnight. Many agencies lost accounts and consequently, many people lost their jobs. Yet, even with these stiffest of headwinds, the industry’s best creative outputs are as good as anything I’ve seen […].
illumin
DECEMBER 15, 2020
For most people, 2020 was characterized by a series of tragic events that forced us to reset, adapt and pick ourselves back up. We waited and listened, thanking our healthcare heroes, delivery workers, teachers, and that new virtual fitness coach to name a few. Somewhere along the way, brands decided to inspire and gave us […]. The post When In Doubt, Inspire!
All About Advertising Law
DECEMBER 7, 2020
The FTC routinely pursues dietary supplement makers for making allegedly deceptive or unsubstantiated claims, and most of those investigations are resolved through settlements. The FTC’s recent unsuccessful efforts to bring a contempt action regarding one of those settlements and its decision to then challenge the alleged contemptuous conduct in an administrative proceeding provide interesting insights into FTC settlements and the FTC’s relentless pursuit of companies that fall into
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Single Grain
DECEMBER 29, 2020
Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. So how do you become strategic and versatile? Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs.
Gods of Advertising
DECEMBER 26, 2020
“It was a beautiful day when I awoke but then I started thinking.” A great line uttered by a strange man. Dave is ex-military, ex-cop and now drives a canary yellow VW Bug. He still pines for his mother’s affection, though she’s been dead for decades. Dave is 80 years old. He has become a fixture at one of your meetings and not a beloved one. You see the others roll their eyes when Dave shares.
More About Advertising
DECEMBER 15, 2020
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the most part they’ve come out better than expected. Mark Read continued his revolution at WPP.
AdPulp
DECEMBER 29, 2020
“When the only thing that matters is being together, why not bring the holiday to a Vrbo vacation home—somewhere with more space to get even close to the people you love? That’s a terrific line and a good idea for another time and place. In this time and place, Americans are being asked to stay […]. The post Vrbo Time Travels To A Future State Where COVID-19 Barely Exists appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
illumin
DECEMBER 21, 2020
This has been a game changing year at AcuityAds, when we have set new records for ourselves and forging critical industry partnerships to secure our future in ad tech. In the following, we’d like to recap the highlights of the year that helped our company stand out from the crowd. In case you’d like to […]. The post AcuityAds Investor Top 10 of 2020 appeared first on AcuityAds Inc.
Admixer
DECEMBER 31, 2020
The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]. The post 2020 Rewind: Admixer’s Year in Review appeared first on Admixer.Blog.
Single Grain
DECEMBER 22, 2020
Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of 21.29% and a click-through rate of 2.45%. But that doesn’t mean your SaaS company can’t have higher numbers. With top-notch email marketing strategies, you can increase engagement and generate more sales.
Gods of Advertising
DECEMBER 19, 2020
The non-addict asks what is the meaning of life? The addict asks: Is this all there is? You called this many things: frustration, dissatisfaction, expectation … the yearning. Desiring something else. More. These unmet desires found respite in drugs and alcohol, albeit temporarily. But it was better than the alternative, or so it always seemed at the time, all the time.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
DECEMBER 7, 2020
Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly, photo sharing network has completely changed what it means to view and post visual content. But how has the rise of Instagram.
AdPulp
DECEMBER 7, 2020
Substack—the new email newsletter platform—is on fire. You have one, I have one, and he, she, and they all have one too. Yet, not all newsletters are created equally. Some are true acts of labor, where others are more for show. Rishad Tobaccowala’s Sunday edition is the former. Each Sunday, Tobaccowala’s refined thinking comes to […].
Lemonads
DECEMBER 29, 2020
Webflow is definitely an inspiring web design tool that is taking furthermore a new approach to helping users build successful websites stress-free and with no coding knowledge needed! You heard that right! No coding knowledge with a simple and user-friendly interface , easy to create, and all thanks to their amazing team that is seriously taking their client’s needs at the bottom of their hearts by constantly delivering solutions for them to achieve their goals!
Adtelligent
DECEMBER 29, 2020
Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. According to the statistic below, it has been one of the most sought-after elements in modern advertising: Source: [link].
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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