AdPulp
MAY 11, 2011
'MRC International has brought eye-tracking technology to the lowly web cam, and is thus promising greater ROI for online ads. By measuring the attention of online ad campaigns in-home panels via webcams, companies are now able to prove the effectiveness of display campaigns by identifying where people look at the screen. For the first time ever, this can now be tested simultaneously in multiple countries.
Nick Burcher
MAY 10, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 10 May 2011. NFC - FourSquare and Google and other examples. NFC is technology that allows mobile users to touch their phone to an NFC chip (which can be incorporated in a sticker or a reader) in order to get information or register an action.
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Nick Burcher
MAY 4, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 4 May 2011. Your Facebook design added to a real life KLM plane! KLM have launched a Facebook promotion that could see your design then painted onto a plane! The KLM promotion is based around Delft blue tiles, with Facebook users encouraged to turn photos and profile pictures into Delft type images and then add a caption too.
Nick Burcher
MAY 6, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 6 May 2011. The Lynx Stream social mobile app. The latest digital initiative from Lynx is the Lynx Stream mobile app - effectively a social content aggregator. Billed as an app to capture and record unforgettable nights out, if an event is set up through the app, it will then collect every video, picture, text, tweet, check-in and status update a group of friends makes to produce a
Advertiser: ZoomInfo
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Nick Burcher
MAY 22, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 22 May 2011. Desperate Housewives Lotus Evora product placement. Desperate Housewives aired in the UK tonight with an outrageous / exceptional (you decide) product placement for Lotus Evora. Effectively a 4 minute sales pitch for Lotus was included in the plot of tonights Desperate Housewives episode.
Nick Burcher
MAY 4, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 4 May 2011. Paid Owned Earned on Star Wars Day - VW The Force and Blackberry. via paidownedearned.com Last year Advertising Age published a piece about marketing in the age of Twitter and Facebook. The thrust of the article was that when it comes to Facebook, relevance may be redefined.
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