Fuel Lines
SEPTEMBER 18, 2012
'Consistently creating good content is now the backbone of online business. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating leads and creating new business opportunities without having to pitch for them. It can also improve current client perceptions and aid in client retention.
InMobi
SEPTEMBER 25, 2012
InMobi has been honoured with three campaign nominations for the MMA Smarties taking place in New York. Nominees will be recognized at the MMA Smarties Global Awards Gala, which will cap off SM2 MMAs inaugural two-day Mobile Marketing Conference and Expo in New York City during Advertising Week. Dove Hair (Unilever) 1. Brand Awareness - Dove Hair (Unilever Singapore Pte Ltd) InMobi and Mindshare Dove Hairfall Rescue Mobile Campaign" Singapore/APAC KIA Motors 2.
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Nick Burcher
SEPTEMBER 12, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 12 September 2012. 67 Amazon reviews for a yet to be released DVD. The BBC London 2012 Olympics DVD box set will consist of 5 discs of Olympics highlights and ceremonies. It is to be released on 29th October 2012, but it already has 67 reviews on Amazon - the majority of which are based on heresay and guesswork.
Advertising to Baby Boomers
SEPTEMBER 25, 2012
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 25 September 2012. Twitter & Advertising. Dick Costolo is the CEO of Twitter. He’s a very smart, funny, down-to-earth fellow – the last two characteristics not typically associated with tech-biz heavyweights.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Fuel Lines
SEPTEMBER 4, 2012
'500 plus advertising agencies were represented at Hubspot’s 2012 Inbound Conference in Boston, MA. Hubspot saved the best for last at Inbound 2012, a conference that attracted over 2800 marketers from around the globe. New York Times and Wall Street Journal Best-Selling author Gary Vaynerchuk was the keynote speaker for the final day of the conference.
Fuel Lines
SEPTEMBER 25, 2012
'The potential productivity for the new business traveller of using cloud-based services, in combination with mobile devices, is substantial. If you are in charge of new business, it often means you are “going out on the road”. Having all you need to do your work while traveling can be difficult if you don’t plan ahead. Even when you do, you can often end up leaving important digital content to which you have no access.
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InMobi
SEPTEMBER 18, 2012
As one of the premier conferences on the digital events calendar, DMEXCO succeeded in delivering yet another year of top-notch speakerships, seminars and exposition stands. InMobi took the conference by storm with brand presence in the Expo Hall, Worklabs and Key-note Speaker Sessions. To kickstart the DMEXCO experience guests were invited to join the InMobi team for a Pre-Dmexco Meet Up at the Shepheard in Cologne city centre.
InMobi
SEPTEMBER 18, 2012
As part of Nikes marketing strategy, the company turned to mobile to deliver some of the companies current business objectives as part of a wider marketing execution: These objectives included: Broaden Game On World audience Generate NIKE+ involvement via app downloads Build awareness of the LUNARGLIDE 4 for launch The Strategy: The strategy was to support the Game On World experience with a mobile element that can be engaged as a stand-alone property.
InMobi
SEPTEMBER 14, 2012
Nokias launch of it flagship WP8 handsets, the Lumia 920 and 820 was an exciting piece of news not just for the Windows Mobile (WP) platform but also for developers who are looking to expand their mobile app business beyond Apples iOS and Googles Android. WP7, despite the combined force of Microsoft and Nokia, could not make any serious inroads into the smartphone eco system and offer a strong 3 rd alternative to Apple and Google.
InMobi
SEPTEMBER 14, 2012
Described as a palace of entertainment with intellectual bite - the Sodra Teatern lays claim to being the oldest performance venue in Stockholm. With breathtaking views of Stockholm city centre and a reputation for cutting-edge music this amazing venue played host to InMobi's very first Mobile Mingle. Following the opening of the InMobi Stockholm office just over 6 months ago the focus of the event was principally an introduction to what InMobi has to offer the Swedish market.
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InMobi
SEPTEMBER 3, 2012
South Korea takes gaming very seriously and it is one of the few countries in the world (perhaps the only country), where Warcraft and Starcraft (online PC games) matches are broadcast live on national TV and top gamers are followed with the same amount of fan fever usually reserved for soccer or K-pop stars. Mobile gaming is no different. Of course it helps that South Korea is Android country, courtesy home giants such as Samsung and LG.
InMobi
SEPTEMBER 27, 2012
The latest mobile ad innovations today are those that leverage the interactivity and feature functionality of the device theyre on. Weve put together a demo of what could be possible as early as 2013. In this example the ad itself uses the camera features of the iphone and social sharing on facebook. If youll be at AdWeek in New York, stop by our booth to find out about even more features and innovations that are coming soon, and give the app an on hands test drive and Zombify Yourself.
InMobi
SEPTEMBER 26, 2012
If you are in San Francisco, and looking for an evening activity, please be our guest on Thursday, September 27 at the Silicon Vikings and IAB event 'What you should know about Mobile Advertising' geared towards Marketers and agencies. Registration is FREE at siliconvikings.com/events/63/ using the code IABVIP.
InMobi
SEPTEMBER 20, 2012
Its not surprising that the traditional marketers favourite tool has eventually found its way into an app developers life sooner than expected and with good reason. Lets face it your app is your business and you want to measure, monitor and control the value your users bring to your business. Customer Lifetime value -CLV or LTV, as different people choose to call it- is the new metric that app developers across the world gravitate towards for measuring the effectiveness of their marketing spends
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
SEPTEMBER 20, 2012
With low barriers to entering the app market for everyone, making a totally addictive game or an awesome app is not enough to guarantee success. Effective marketing to ensure maximum app discovery and promotion are both key to unlocking high volumes of installs, establishing an app community and paving the way to a greater business success.With an estimated 500million + activated Android devices globally Google Play is the place to be right?
InMobi
SEPTEMBER 19, 2012
Our September mobile ad of the month comes from creative agency Adam&Eve for the House by John Lewis. The ad allows mobile consumers to explore the new House by John Lewis and discover products to buy online via the online store and/or share items with their friends on Facebook. A store locator allows the user to locate John Lewis department stores; extremely handy if you want to check where to snap up THAT chair which is going to go so well with your dining room table, without leaving your
InMobi
SEPTEMBER 18, 2012
Just as the wheels touch down in Heathrow, from our flight back from K's DMEXCO show, the InMobi team is heading straight into ADTECH LONDON for our third consecutive show taking place at the Olympia Exhibition Centre. If you are in attendance be sure to see John Stoneman, Head of EMEA Sales speak on Wednesday, 19 September at 10:40AM The Role of Tablets in the Consumer Sales Journey and then head on over to the exhibition hall and visit us at stand #226 to pick up a Muscle for Mobile t-shirts
InMobi
SEPTEMBER 18, 2012
Its here the season for OS updates! Apples iOS 6 announcement that accompanied the marketing launch of iPhone 5 on September 12 th has generated plenty of excitement among developers, consumers as well as industry-watchers. By now, the updates to Maps , Siri , the tighter integration with Facebook , the nifty Passbook and easier ways to manage calls have been written and spoken about.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
SEPTEMBER 11, 2012
With an estimated 28M active iOS and Android devices, South Korea is one of the biggest and most attractive markets for app developers trying to gain a foothold in Asia. It also helps that it is the unofficial home of the Android ecosystem, largely due to Samsung and LG, two of the biggest Android phone manufacturers in the world, based out of here.
InMobi
SEPTEMBER 5, 2012
A couple of weeks ago InMobi released its Q2 Mobile Media Consumption research results for the US and the UK. The study examines how mobile users around the globe consume media and how trends are evolving over time. The latest results reveal some interesting changes in consumer behavior. Mobile has been an essential component of media consumption activities for consumers in both of these markets for quite a while now.
InMobi
SEPTEMBER 3, 2012
The 34th annual Loerie Awards along with Creative Week takes place in Cape Town, South Africfrom 15 to 23 September. The Loerie Awards aims to recognize, reward and foster creative excellence in all areas of brand communication, and of course there are also some fantastic parties during the week! From 2012, the Loerie Awards have included new category to now not only cater for South Africa, but the Rest of Africand the Middle East.
InMobi
SEPTEMBER 3, 2012
Many countries around the World have imposed regulations on Alcohol marketing in an attempt to foster more responsible drinking within their communities. It is for this reason that the Alcohol industry is one to watch for upcoming marketing trends, as the responsible Marketing and Brand managers, and their Agencies tend to embrace new concepts first, before authorities regulate them.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
SEPTEMBER 3, 2012
In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone. For the telecommunications companies trying to attract new mobile subscribers then, especially in markets such as South Africa, buy winning a new customer, means a competitor lost a customer; there are no more new customers.
Nick Burcher
SEPTEMBER 26, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 26 September 2012. Laplification - Northern Lights iPhone app capitalises on photo filtering trend. The Northern Lights / Aurora Borealis ia a major winter tourism driver for Arctic regions in the North of Europe and Visit Lapland have launched Laplification, a new photo filter app that brings the Northern Lights into everyday situations all year round!
Nick Burcher
SEPTEMBER 6, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 6 September 2012. Catroulette! Catroulette is based on the infamous Chatroulette! Linking through to a cat adoption centre in Brugges (Belgium) Cat Roulette allows visitors to watch video feed of a cat and decide whether to Adopt or Next: Cat Roulette - Next or Adopt?
Advertising to Baby Boomers
SEPTEMBER 18, 2012
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 18 September 2012. Those Baffling Boomer Brains. This post could be tucked in The Déjà Vu News or No News News gatherings.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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