Adweek
MAY 9, 2024
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated.
Ad Rants
MAY 6, 2024
The internet is saturated. Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. The key? Organic advertising. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. How to Create Organic Ads That Work In an ideal world, ads would never look like ads.
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AdExchanger
MAY 19, 2024
The long tail is fighting for its life. Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet. Google has once again delayed Chrome’s third-party cookie […] The post Don’t Be Distracted By Cookie Drama.
Seth Godin
MAY 8, 2024
Every since there has been high school, there has been the instinct to read the Cliffs Notes. The internet took this idea, added a gratuitous semicolon and perfected Too Long; Didn’t Read. This is the mistakenly proud assertion that we are far too busy and too important to read the whole thing, we skimmed a summary instead. At first glance, it seems as though AI is good at this.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MAY 29, 2024
For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.
Chief Martech
MAY 7, 2024
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
MAY 31, 2024
Understanding Augmented Reality Advertising Key Points Increasing Investment: More brands are allocating significant portions of their marketing budgets to augmented reality advertising. Consumer Engagement: Augmented reality (AR) creates highly interactive and engaging consumer experiences, enhancing memorability and brand connection. Technology Growth: The adoption of AR technology is expected to reach 1.73 billion users globally by 2024 , indicating a rapid growth trajectory.
AdExchanger
MAY 21, 2024
Like any addiction, buying cheap impressions on made-for-arbitrage (MFA) content is a vicious cycle that feeds itself. If our industry doesn’t stop the cycle at the source, it will continue indefinitely. The need for a solution is growing as junk publishers tarnish the reputation of the open internet. We’ve even reached the point where The […] The post We All Have A Role To Play In Ending MFA appeared first on AdExchanger.
Seth Godin
MAY 15, 2024
When we do something nice for someone, a ‘thank you’ and a smile is nice to receive. And, in many parts of human culture, it’s a bit expected. But when something goes wrong, if we drop a plate or miss a turn or make someone late, it’s particularly delightful and memorable if we are greeted warmly instead of stomped on. The moments when it’s the most difficult to be kind are the moments where it matters the most.
OpenX
MAY 8, 2024
What book has had the biggest impact on you? There are countless books that have had a huge impact on me, so it’s challenging to choose just one. But I am currently re-reading Thinking, Fast and Slow by Daniel Kahneman. Even for my second read, it’s so fascinating to dive into the intricacies of the mind! It’s giving me a moment to pause and recognize how I make decisions and how I may be influenced by cognitive biases – and learn to recognize the same in others.
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TechCrunch Ads
MAY 15, 2024
The announcement signifies a significant shake-up in the streaming giant's advertising approach. © 2024 TechCrunch. All rights reserved. For personal use only.
Adweek
MAY 15, 2024
Google's AI-powered search tool, formerly Search Generative Experience (SGE), is now available widely in the U.S., with a global rollout following soon, Google boss Sundar Pichai said at Google's I/O conference held in Mountain View, California, yesterday. That's not great news for publishers, who have seen a substantial decline of up to 60% in organic.
The Ad Tech Blog
MAY 30, 2024
Understanding Ad Memory Retention Key Points Novel experiences can boost memory retention by activating specific brain regions. Emotional arousal can modulate memory retention by affecting attention and perception. Learning in multiple ways enhances memory retention by creating more interconnections in the brain. Brain-derived neurotrophic factor (BDNF) plays a crucial role in memory retention and long-term potentiation (LTP).
AdExchanger
MAY 15, 2024
From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors. The post Netflix Is Launching Its Own Ad Tech appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
MAY 30, 2024
There’s often doubt. Giving someone the benefit of that doubt enables us to move forward, and that requires us to realize that our doubt might be unfounded. Systems that assume goodwill create possibility, connection and utility far easier than those that don’t. Being invited to find a place in those systems is a privilege worth earning.
Martech
MAY 9, 2024
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more.
Adweek
MAY 13, 2024
Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad promoted lactation cookies in a provocative campaign by cookbook author Molly Baz in partnership with breastfeeding startup Swehl. Baz, known for her culinary creativity, ventured into the partnership to.
Adweek
MAY 30, 2024
The Chicago Red Stars see both the history and future of women's sports in their temporary home at Wrigley Field. The National Women's Soccer League (NWSL) makes its debut at the home of Major League Baseball's Chicago Cubs on June 8, when the Red Stars match up against Bay FC. It's the first professional women's.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Adweek
MAY 29, 2024
The lifestyle and beauty publisher Coveteur is shuttering, according to two people present on the Wednesday Zoom call where this was announced. As part of the closure, the company is eliminating roughly 17 roles--a dozen editorial and five staff. Six members of the editorial team will stay on until June 15, while the rest of.
Adweek
MAY 13, 2024
Major League Soccer has a robust post-pandemic story to tell, and it's found just the person to tell it. Newly announced senior vice president and chief marketing officer of MLS and Soccer United Marketing (SUM) Radhika Duggal joins the league at a pivotal point in its history. MLS has grown from 19 teams in 2014.
Adweek
MAY 24, 2024
The world's most popular search engine is getting the facts wrong. Google's decision to make its AI-generated search results, AI Overview, the default experience in the U.S. was met with swift criticism after people's search queries have been plagued with errors, concerning advice and misinformation. In one example, when searching "what is in Google's AI.
Adweek
MAY 20, 2024
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed questions. While it's clear that traditional SEO methods will not work with AI-powered search (Max Gomez Montejo, CMO of digital marketing firm Next Net Media, anticipates organic.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adweek
MAY 30, 2024
According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. The acquisition comes just three months after the live-shopping platform NTWRK acquired Complex from BuzzFeed Inc. for $108.
Adweek
MAY 29, 2024
Meta is preparing for a shareholder showdown at its annual investor meeting today over the growing threats of generative artificial intelligence. The tech giant's shareholders are pushing it to share an annual report of the costs associated with gen AI--including financial, reputational, legal and regulatory--plus how it will protect people from misinformation and measure that.
Adweek
MAY 10, 2024
AI influencers offer a cost-effective, continuous presence on social media, and save time for brands for user-generated content (UGC) campaigns. However, the rise of synthetic influencers has sparked concern among human influencers, who fear that these digital competitors will erode their income from brands. The spotlight on deepfakes featuring real-life influencer Ariel Marie promoting GetDirty.
Adweek
MAY 23, 2024
Netflix will stop using Microsoft's adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server which it aims to roll out globally by 2025. Brands who want to buy ads from Netflix directly will have to use Netflix's tech, the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
MAY 3, 2024
For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugling and blankets of roses, there is a growing audience that is seeing and interacting with sports marketing far differently than.
Adweek
MAY 9, 2024
It was supposed to be a clever product demonstration for Apple's latest sleek, AI-powered iPad. But the brand, typically praised for its advertising, has sparked a wave of backlash for a commercial that crushes and destroys creative tools. In just a couple of days since its release, Apple's "Crush" has become one of the most.
Adweek
MAY 29, 2024
The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet. The DSP has recently positioned itself as.
Adweek
MAY 1, 2024
Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP). The partnership marks KPM's second DSP partnership since last fall, and ushers in a new focus on commerce media for Yahoo.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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