Fuel Lines
FEBRUARY 26, 2013
'The use of the AIDA Formula can simplify your content marketing. The 1992 movie, Glengarry, Glen Ross , was about a group of desperate and struggling real estate agents. Alec Baldwin plays the role of their sales motivator. He shares with the group the AIDA formula and then informs them that they must compete in a sales contest where the losers will be fired.
InMobi
FEBRUARY 27, 2013
The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and transition to the ever changing technologies, are soon to be the largest generation ever and with strong purchasing power they are extremely valuable to the marketers.
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Nick Burcher
FEBRUARY 9, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 9 February 2013. Harlem Shake - the new Gangnam style? New dance craze takes over YouTube. Yesterday a colleague (Karl) introduced me to a new craze that seems to be sweeping across YouTube called Harlem Shake. Last summer a dance track was released: Baauer - Harlem Shake (you can buy it on Amazon here: Harlem Shake.
Advertising to Baby Boomers
FEBRUARY 4, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 04 February 2013. The Sounds of Capitalism. It’s the day after the 2013 Super Bowl, and this advertising gadfly isn’t going to give you an in-between turnovers play-by-play.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Fuel Lines
FEBRUARY 14, 2013
'A niche blog allows agencies to focus on a specific target audience, to create a stronger point of differentiation and a positioning of expertise. According to a recent agency survey , 86.2% of the respondents believe that content marketing is now an important part of an agency’s new business efforts. The study also indicates that f ew have found the keys to success of blogging for new business.
Fuel Lines
FEBRUARY 8, 2013
' You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro. In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business. There are a number of tools that I recommend to help manage your agency’s New Business | Social Media program.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
FEBRUARY 11, 2013
In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let's take a deeper look into the second of the five Ad Content. The ad unit is the users first exposure to your app and hence needs to make an impact on the user.
InMobi
FEBRUARY 25, 2013
In todays technologically advanced world, where consumers are demanding access to services and content on the move, mobile is rapidly evolving into one of the most influential technology for the marketer. Mobile media is moving businesses away from traditional media and is becoming an integral part of consumers media consumption. Mobile holds true potential of being the ultimate channel for advertisers and hence mandating marketers to have a mobile-ready strategy.
InMobi
FEBRUARY 13, 2013
How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even more distracted. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad.
InMobi
FEBRUARY 13, 2013
InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. The Dynamic Feed component in the InMobi Studio platform is a great addition to the array of features and components available to designers and advertisers.
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InMobi
FEBRUARY 5, 2013
In the first blog of this series , we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let's take a deeper look into the first of the five Ad Formats. As per most advertisers, a good ad needs to achieve certain objectives, of which the notable ones are: Inform the user about the app being advertised Engage with the user so the us
InMobi
FEBRUARY 5, 2013
Mobile is rapidly evolving into one of the most influential technology for the marketer and there is no denial that mobile is seen as the preferred channel of choice for engaging device dependent customer. Yet despite the excitement, marketers are looking to understand, leverage and measure mobile advertising and also look to integrate online and offline customer acquisition and relationship building.
Fuel Lines
FEBRUARY 12, 2013
'This video is an interview that was conducted by McDougall Interactive in Boston, MA. I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise.
Fuel Lines
FEBRUARY 7, 2013
'Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. A survey was sent to advertising, digital, media and public relations executives to assess their attitudes toward social media, where they are finding success, what tools they use and where they continue to struggle.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Nick Burcher
FEBRUARY 4, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 4 February 2013. Duracell and Oreo Super Bowl power outage Facebook responding - lights off creates opportunity for conversation. Every year much is made of the advertising placed around the Super Bowl and many brands work out strategies far in advance of the big event.
Nick Burcher
FEBRUARY 12, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 12 February 2013. Die Hard infographics become More Than insurance content marketing. The latest film in the Bruce Willis Die Hard series is about to hit the cinemas and some friendly internet folks have distilled the statistics of various Die Hard into handy infographics (infographic for original Die Hard movie is below, Die Hard 2 infographic is here.).
Nick Burcher
FEBRUARY 11, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 11 February 2013. Downton Abbey sing 1D / One Direction What Makes You Beautiful - video / music mashup. New YouTube mashup sees the Downton Abbey cast sing One Direction What Makes You Beautiful! Downton Abbey perform One Direction What Makes You Beautiful.
Nick Burcher
FEBRUARY 21, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 21 February 2013. Red Bull Harlem Shake skydiving (and Pepsi and Sea World too) - brands join in with the Harlem Shake craze. Advertising agencies have been quick to jump onto the Harlem Shake bandwagon, indeed there is a Tumblr dedicated to ad agency Harlem Shake efforts at Harlem Shake Agency here and the efforts of over 200 agencies are featured.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Nick Burcher
FEBRUARY 7, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 7 February 2013. Anti-social TV - Borgen, The Killing and others force viewers to focus on the TV screen. The BBC have just finished showing series 2 of the Danish language political drama Borgen. Described by some commentators as the Danish West Wing, Borgen is made by DR Denmark (the same people behind The Killing) and has succeeded in finding a global audience as subtitled epi
Advertising to Baby Boomers
FEBRUARY 25, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 25 February 2013. Warby Parker. I lost my glasses. There is cosmic permission, for I’m sixty-two.
Advertising to Baby Boomers
FEBRUARY 19, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 19 February 2013. A Stroll Down Memory Lane. Funny how odd little items you come across trigger remembrances of things past.
Advertising to Baby Boomers
FEBRUARY 11, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 11 February 2013. Generations Beat Online. Finally, there is easy access to Generations Beat Online , a newsletter that for years was knotty to link to: Generations Beat Online E-News of the Journalists Network on Generations Welcome to the ne
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Nick Burcher
FEBRUARY 8, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 8 February 2013. Harrys records - IKEA makes room for your life [video]. Emotional story that people (including me) can relate to centred around clear demonstration of product benefits - welcome to IKEA UKs new film, Harrys Records: make room for your life.
Fuel Lines
FEBRUARY 13, 2013
'‘The body says what words cannot.’’ Martha Graham In a study conducted by UCLA professor Albert Mehrabian, 55% of communication cues come from a speaker’s physical presence , 38% from tone, and only 7% from the spoken words. When presenting for agency new business remember, YOU are the most important visual to your audience. This is why I’m such an advocate of presentation rehearsals.
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