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Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue.
To be a good copywriter, you need more than an outstanding author portfolio ; it is crucial to have a strong understanding of those with whom you are trying to connect and convert. Merely coming up with attention-grabbing titles will not work. This becomes even more significant when writing for B2B companies, as it is similar to and yet different from writing for B2C sites.
Bill Bernbach is the most quoted, most respected, and most beloved advertising man in history. The Jewish kid from Brooklyn changed the score on Madison Avenue, and we continue to thank him for that. Bernbach graduated from NYU in 1933. After working in the creative department at Grey—where he met Ned Doyle—he formed Doyle Dane […]. The post Bill Bernbach, Ad Legend appeared first on Adpulp.
London agency St Luke’s has won yet another account – craft beer Beavertown Brewery (below, yes really.). St Luke’s won the business in a four-way remote pitch handled directly by Beavertown. Beavertown’s brands include Neck Oil, Nanobot, Lazer Crush and Gamma Ray. It was founded in 2011 by Logan Plant. Beavertown marketing director Tom Rainsford.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
If you ever dreamed about a magic booster for your ad campaigns here is the good news - you have it now on your SmartyAds DSP and the name of this new feature is click booster. You can find it in your DSP dashboard, activate it, and enjoy the automatic.
This week, the Federal Trade Commission (FTC) announced a proposed settlement with MoviePass to resolve allegations that the company offered an automatically renewing movie subscription program but blocked paid subscribers from using the advertised services, and failed to adequately secure subscribers’ personal data. The FTC brought the case against MoviePass under the Restore Online Shoppers Confidence Act (ROSCA), the federal statute governing online negative option programs.
Like everywhere else in the world, casual and hypercasual mobile games are all the rage in Japan. In a country that has played an outsized influence in gaming over the past decades, however, to see these kinds of gaming apps become especially popular in Japan is unique and worth exploring further. History of Gaming in Japan The biggest names in gaming worldwide, including Sony and Nintendo among them, are from Japan and have been around for decades.
Like everywhere else in the world, casual and hypercasual mobile games are all the rage in Japan. In a country that has played an outsized influence in gaming over the past decades, however, to see these kinds of gaming apps become especially popular in Japan is unique and worth exploring further. History of Gaming in Japan The biggest names in gaming worldwide, including Sony and Nintendo among them, are from Japan and have been around for decades.
SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. In fact: 90.86% of global traffic comes from Google Search, Google Images and Google Maps. . 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. To maintain authority in your business niche and to retain those content rankings, you must stay abreast of the latest updates in the world of SEO.
Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of […]. The post Is This Seat Open?
Advertisers, including Ikea, Grolsch and Octopus Energy, have very publicly withdrawn from slots on GB News and said they had no idea they were advertising on the right wing news channel. While Andrew Neil’s new TV venture isn’t comparable to hate speech videos on YouTube, the murky issue around media agencies and broadcasters making free.
Let us guess: You are a Fintech Lending business and you’re interested in understanding how affiliate marketing can help you generate more revenue and accelerate your business growth, don’t you? Before we go on, we crafted a Whitepaper 14 steps to successfully set up your credit affiliate program with any affiliate network to help lending companies get the most out of affiliate marketing.
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Following the Supreme Court’s April ruling in AMG Capital Management that the FTC is not entitled to monetary relief under Section 13(b) of the FTC Act, the FTC has pivoted to other weapons in its enforcement arsenal to obtain monetary relief from those subject to enforcement actions. The latest example is the FTC’s pursuit of civil penalties against a merchant cash advance provider.
As we noted in a recent blog post , many Americans are already shopping in person. But how are consumers in the U.S. learning about and browsing for new products? To answer this question, we surveyed a representative sample of American adults across the country in May 2021 using InMobi Pulse , InMobi’s mobile market research solution. Here’s what we uncovered.
The internet is designed to be a place where anyone can access information with just a few clicks. However, some sites are simply not designed with every person in mind, which results in a poor user experience. In this article, I’ll cover: What web content accessibility is (and why it's important). Some examples of website accessibility. The four major categories of web accessibility.
David Ogilvy literally wrote the books on the advertising industry. He wrote the bestselling Confessions of an Advertising Man, and then followed it up with Ogilvy on Advertising. Both books continue to be widely read by students and practitioners today and are considered classics. He was a proper Brit, and a restless student who left […]. The post David Ogilvy, Ad Legend appeared first on Adpulp.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adam&eveDDB is committing more mayhem on the UK’s billboards for client Unilever; this time it’s taken a bite out a hoarding in Leeds, sitting below a mural of Leeds football manager Marcelo Bielsa. To launch Wall’s’ new Magnum and Cornetto bite-sized ice creams. Media by Mindshare. This follows hard on the heels of an A&E.
You’ve been working on a website development project for weeks. You finally set the site to live and sit back and bask in a job well done, a job completely complete. Well, not so fast. When your website goes live, you have ended one project, but started another. You’ve moved from the website development phase to the website maintenance phase. What Is Website Maintenance and Why Does It Matter?
If you are new to affiliate marketing or are curious about it, you might have seen the term affiliate link almost in any piece of content that speaks about the affiliate business. In this short article, we will explain what affiliate marketing is and the importance of affiliate links in the affiliate cycle. Affiliate links in the affiliate marketing process Affiliate marketing is a model of performance marketing where merchants (aka advertisers) pay publishers (aka affiliates) a commission for p
Earlier this year, Google made waves with the announcement that third-party tracking methods (a.k.a. “cookies”) for targeting ads to possible customers would be discontinued. Marketers who relied on this strategy were, perhaps understandably, upset and concerned at how to pivot. They can now, however, breathe a temporary sigh of relief. (Note the emphasis on “temporary.”).
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
We all want our website to rank number one on Google. The higher a website ranks in Google search results, the more traffic the site gets and thus generates more revenue. Unfortunately, you can’t control how Google ranks a website. But don’t worry! There are a lot of things you can implement or improve to your website so that Google is more likely to show your web pages at the top of search results.
Rory Sutherland roars like a lion. The Vice-Chairman of Ogilvy UK appears on Campaign’s podcast, wherein he pontificates at length about the agency business and how it has been boxed into a corner by clients and so-called partners who are anything but. Sutherland argues for the power of creativity to change the score for […]. The post How To Get Clients To Respect and Adopt ‘Creative Solutions’ appeared first on Adpulp.
Watched Eric Cantona’s documentary The United Way the other night (presented, co-written and produced by the great man) and they were all there: Becks, Fergie et al but nary a Glazer, the controversial owners in the post-Cantona era, in sight. Now the Manchester United Supporters Trust (MUST) is launching a campaign to ensure that, as. The post King Cantona is back on (Ocean) billboards in Man U supporters ownership crusade first appeared on More About Advertising.
On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023. The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]. The post Die Another Day: How Life-Extension of 3P Cookies Will Affect the Industry?
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
The affiliate payout is one of the most important things you need to set when you create your affiliate program. Companies that want to grow their business are always looking for the most profitable ways to promote their solutions. Affiliate marketing is a great alternative for these businesses because it creates a strong bond with potential customers with the help of independent marketers.
A recent decision by the Second Circuit in an antitrust case involving advertising may have long-standing effects on how competitors use each other’s names and trademarks in advertising and on settlement agreements in the intellectual property space. The Second Circuit’s decision in 1-800 Contacts, Inc. v. FTC could allow competitors more freedom to agree on restraints on the use of their trademarks.
If there is one ranking factor that you can consider more important than backlinks, it is content. If your content is truly great, it doesn't matter whether your article has two fewer links to it than your competitors'; it will still rank higher in Google's SERPs. Therefore, content optimization is crucial to acquire tons of relevant organic traffic to your website.
Ad Chatter, now in its second season, has “gone global” with the addition of London-based strategist Toby Donaldson in the recording booth. Toby adds a lot of value to the mix. He started writing articles for Adpulp last year and the site is stronger for his contributions. In this 40-minute episode Toby, Dan Goldgeier, and […]. The post Ad Chatter, Season 2, Episode 7: Apple, Motel 6, Rory Sutherland, Cannes, and Cryptocurrency appeared first on Adpulp.
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
WPP is off to a flyer in this year’s (virtual) Cannes Lions – two years of entries – with Grand Prix for Ogilvy’s already celebrated Dove ‘Courage is beautiful’ pandemic campaign in Press and Publishing and David Miami’s ‘Moldy Whopper’ in Outdoor. Design Grand Prix went to AKQA’s ‘Looop’ for H&M and Superunion for Notpla.
In the United States, many consumers are ready to again leave their homes and get back into their old routines. But does this gradual reopening also include retail? To find out whether consumers are ready to shop in person again, we reached out to a representative body of over 1,800 Americans in total across the country in May using InMobi Pulse , InMobi’s mobile market research solution.
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45% cited first-party authenticated data as an alternative solution they’d be looking to implement. 85% believe their brand would benefit from a closer relationship with publishers. The leading data connectivity platform, LiveRamp ® (NYSE: RAMP), in collaboration with research company, Censuswide, today launches its latest UK senior marketer research* revealing how UK b
Google‘s plan to phase out support for third-party cookies by mid-2022 will now be delayed by almost two years, the company announced June 24. No, this is not an April Fool’s joke. (See the bottom of this post for a good one.). Leif Lessons. Google announced an updated timeline to their plan to phase out third-party cookies in Chrome. Publishers now have until 2023 before the expected cookiepocalypse.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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