Adweek
MARCH 28, 2024
Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or "thee hotties," as she calls them) a medley of her hits. And she did it all while dressed as Planet Fitness brand character Mother Fitness, topping off.
Ad Rants
MARCH 25, 2024
In the bustling New York City's digital market landscape, navigating the online streets requires a strategic driver--an SEO expert. As businesses vie for attention in this dynamic metropolis, harnessing the power of SEO services in New York becomes important. In this article, we'll explore the essential role of a New York SEO company in propelling your brand to the top results, steering clear of detours, and reaching your online destination efficiently.
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Seth Godin
MARCH 23, 2024
Forty years ago, the royalty of rock spent the night in a studio to record one of the fastest-selling singles of all time. The documentary of the event is just okay, but it’s fascinating in how it shows us just how deep imposter syndrome lies. Only a few stars seemed at all comfortable–Stevie Wonder and Diana Ross. On the other hand, Waylon Jennings felt excluded and stormed out halfway through.
AdExchanger
MARCH 3, 2024
The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is. Google has invited players from across the ecosystem to test the Sandbox and its privacy-preserving APIs […] The post Privacy Sandbox’s Latency Issues Will Cost Publishers appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MARCH 22, 2024
Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said Itai Cohen, SVP marketing and strategy at Digital Turbine. Now Privacy Sandbox for Android is coming down the road. Digital Turbine, a platform for programmatic and bespoke mobile advertising, has been around since 1998 (it started out as Mandalay Digital).
The Ad Tech Blog
MARCH 25, 2024
Common pitfalls in data privacy include lack of consent, inadequate data protection measures, over-reliance on automated systems, and neglecting transparency. These issues can lead to breaches of trust, legal penalties, and damage to a brand’s reputation. How does lack of consent affect advertising? Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Rants
MARCH 25, 2024
Over a website, you may occasionally come across an intriguing page that calls to you. You navigate across it by scrolling. Suddenly, a link to carry on engaging with that particular page appears. This is the page that lands here. This amazing website feature is often created by advertisers to accomplish a particular objective. They design it so that it attracts consumer interest.
Seth Godin
MARCH 3, 2024
A manual I recently read listed the “cons” of having a meeting virtually: Limits options for engagement Engagement can be less meaningful At home distractions More difficult to read body language and ensure participants are engaged Technical difficulties can impact the quality of the training To be accurate, every one of these points should have “so far” added.
AdExchanger
MARCH 14, 2024
Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of obfuscating the reasons behind campaign refunds. Meanwhile, campaign misappropriation issues seem to be cropping up more frequently on both platforms and […] The post There’s A Lot Wrong With Google And Meta’s Non-Transparent ‘Refund’ Practices appeared first on AdExchanger.
Martech
MARCH 7, 2024
The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale. In this article, we explore five practical strategies to help modern marketing organizations adapt and thrive in this dynamic environment. 1.
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The Ad Tech Blog
MARCH 22, 2024
Tech startups can achieve GDPR compliance while managing data analytically by implementing stringent data governance frameworks, ensuring that data processing activities are transparent, and applying data minimization principles. Incorporating AI and data science strategies to automate compliance tasks and data handling procedures can also be crucial in navigating these challenges efficiently.
Adweek
MARCH 19, 2024
In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), The Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and.
Adweek
MARCH 13, 2024
The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's Soccer League unveiled the latest iteration of its "We Play Here" sports marketing campaign with the new 60-second spot,"Keep Up." From agency Cartwright, "Keep Up" debuts today on paid TV, digital and social properties, the.
Adweek
MARCH 7, 2024
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Marketing = sorted. Except, that doesn't work anymore.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
MARCH 28, 2024
Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there's still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing.
Adweek
MARCH 19, 2024
For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like.
Adweek
MARCH 27, 2024
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms' Potential Reach metric.
Adweek
MARCH 6, 2024
Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report. These tactics, spurred by signal loss, can obscure digital marketing efficacy, making techniques like conversion tracking and frequency capping.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
MARCH 26, 2024
When it comes to the future of gaming, accessibility and representation are key. Since the 1980s, gaming has been marketed as a male-dominated industry. But that's not the case. "I've been playing video games since I was 4 years old," said Jaye "Letta J" Watts, founder and CEO of Coexist Gaming. "Men have often shunted.
Adweek
MARCH 26, 2024
Cats and dogs have an unfortunate tendency to wreak havoc on furniture and other household items. An adorable Ikea campaign assures consumers that its products are so affordable, they don't have to stress about replacing anything their pet destroys. The campaign, by agency Ingo Hamburg, shows various Ikea products in disrepair after animals have ruined.
Adweek
MARCH 5, 2024
B2B advertising is boring. That's what nearly half of business buyers told PR Web in a 2018 survey. And it seems to have gotten worse since then. In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a.
Adweek
MARCH 5, 2024
Chief marketing officer. Chief brand officer. Chief operating and marketing officer. Chief commercial and strategy officer. None of these job titles are the same, yet various companies assign them to the same person: their top marketer. The wide range of descriptions highlights the profession's nebulous nature, as marketers take on more responsibilities amid greater pressure.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
MARCH 12, 2024
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe they pay too much for their cell phone service. Over a third of respondents said they'd be unable to afford so much as a 10% rate hike, and some three quarters fear that such a.
Adweek
MARCH 28, 2024
The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If we're not satisfied we can.
Adweek
MARCH 8, 2024
Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It's a variation of Publicis Media's "Power of One" model, which taps agency talent from across its media agencies, Spark Foundry, Starcom and Zenith. The global.
Adweek
MARCH 19, 2024
Starbucks is the latest brand to shelve the chief marketing officer (CMO) title. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market. The coffee chain has promoted current CMO, Brady Brewer, to CEO for its international business. In a statement, the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
MARCH 15, 2024
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on.
Adweek
MARCH 25, 2024
NBCUniversal plans to extend live coverage of the 2024 Paris Olympics Opening Ceremony across over 150 IMAX screens. On July 26, the organizers are planning a four-mile-long flotilla of almost 100 boats along the River Seine carrying all the athletes from over 200 countries. NBCU states this is the first time the Summer Olympic opening.
Adweek
MARCH 26, 2024
The political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside the feminist publisher Jezebel, from G/O Media for an undisclosed sum. The publisher has been dormant since November 2019 and plans to produce the aggressively left-leaning political coverage that once made it an.
Adweek
MARCH 18, 2024
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture behind the pop. Coca-Cola's Creations platform has linked the brand with musicians including Ava Max, Rosalia, Marshmello and the Jonas Brothers, designers including Pac.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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