Adweek
MARCH 13, 2024
Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this story.
Seth Godin
MARCH 23, 2024
Forty years ago, the royalty of rock spent the night in a studio to record one of the fastest-selling singles of all time. The documentary of the event is just okay, but it’s fascinating in how it shows us just how deep imposter syndrome lies. Only a few stars seemed at all comfortable–Stevie Wonder and Diana Ross. On the other hand, Waylon Jennings felt excluded and stormed out halfway through.
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Ad Monsters
MARCH 8, 2024
The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. In honor of International Women’s Day, we gathered insights from 35 industry thought leaders to shed light on what it means to be a woman in ad tech.
Martech
MARCH 28, 2024
Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
MARCH 22, 2024
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in OpenRTB bid requests. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines.
More About Advertising
MARCH 28, 2024
Yet another winner for British Airways from Uncommon: an outdoor campaign that adds another big, confident brand message to the ongoing “British original” push. “Windows” captures the wonder on passengers’ faces when they look onto the world from 35,000ft. The 11 outsized and visually arresting posters will be seen across 324 print sites across the … The post British Airways flies high (again) with Uncommon OOH first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
MARCH 17, 2024
Learning is about becoming incompetent on our way to getting better. If you’re not open to the tension that is caused by knowing you could do better, it’s unlikely you’re willing to do the work to get better. As you’re doing that work, there’s the satisfaction it brings, but also the knowledge that just a moment ago, you weren’t any good.
Smart Insights
MARCH 14, 2024
Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts - … The post What is integrated marketing? appeared first on Smart Insights.
Martech
MARCH 27, 2024
Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s one thing in the way: our data. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor.
AdExchanger
MARCH 3, 2024
The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is. Google has invited players from across the ecosystem to test the Sandbox and its privacy-preserving APIs […] The post Privacy Sandbox’s Latency Issues Will Cost Publishers appeared first on AdExchanger.
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More About Advertising
MARCH 21, 2024
What do you do when you’re advertising for the Alzheimer’s Society? Somehow sweeten the pill even though, unlike nearly every other, disease, there isn’t much sign of a breakthrough against it even though there are glimmers of light as well as the clear need for more early diagnosis (for those brave enough to find out.) … The post Alzheimer’s is ‘The Long Goodbye’ as New Commercial Arts dramatises effect on communities first appeared on More About Advertising.
Adweek
MARCH 19, 2024
For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like.
Seth Godin
MARCH 21, 2024
All purchases involve a decision. Yes or no, this or that, now or later… But it’s helpful to realize that all decisions involve a purchase. When we decide to spend time or take a risk or make a commitment, our brains act in a way very similar to how we choose to make a purchase. When you talk about a non-profit, introduce a new sort of behavior or invite someone to follow along, you’re actually selling.
Ad Monsters
MARCH 27, 2024
Pubmatic quickly resolved its $1 billion ad auction error without significant damage. However, some still believe that the incident implies the need for greater regulation in the programmatic supply chain. Publishers, imagine this: You check your ad account like any other day and find $1 billion worth of CPMs. A sudden rush of shock, excitement, and disbelief runs through you; maybe someone is even fanning you off the floor.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MARCH 4, 2024
Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye.
AdExchanger
MARCH 17, 2024
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for in-stream and outstream video. Some publishers and video ad platforms are wondering whether the joke is on them. A large chunk of previously premium inventory – as in inventory that sellers previously sold as “premium” […] The post Google’s Adoption Of New In-Stream/Outstream Standards Could Spell Disaster For Some Online Video Platforms appeared first on AdExchanger.
VideoWeek
MARCH 26, 2024
This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Support a Better Future’, written by Matt Bourn, Director of Communications at the Advertising Association and Ad Net Zero, and Sebastian Munden, Chair of Ad Net Zero, lays out a manifesto for how advertising can help build a sustainable economy, and identifies some of the companies helping the industry make progress towards net zero emissions.
Adweek
MARCH 19, 2024
In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), The Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
MARCH 7, 2024
Long after people forget the details, they’ll remember your kindness. There are many forms of hospitality, but resilience, goodwill and gratitude are often the ones that matter. PS here’s a short ebook I published almost a decade ago.
Digiday
MARCH 14, 2024
After languishing for years as a niche interest for basement-dwelling nerds, anime has made its way into the mainstream — and in 2024, marketers have gotten the memo. This year, major brands such as McDonald’s are investing in anime to build goodwill among its diverse and growing Gen Z audience. To today’s youngsters, the idea that anime was ever anything but wildly popular might come as a surprise.
Martech
MARCH 11, 2024
Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.
Adweek
MARCH 7, 2024
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Marketing = sorted. Except, that doesn't work anymore.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adweek
MARCH 28, 2024
Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there's still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing.
Adweek
MARCH 26, 2024
When it comes to the future of gaming, accessibility and representation are key. Since the 1980s, gaming has been marketed as a male-dominated industry. But that's not the case. "I've been playing video games since I was 4 years old," said Jaye "Letta J" Watts, founder and CEO of Coexist Gaming. "Men have often shunted.
Adweek
MARCH 5, 2024
B2B advertising is boring. That's what nearly half of business buyers told PR Web in a 2018 survey. And it seems to have gotten worse since then. In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a.
Adweek
MARCH 8, 2024
Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It's a variation of Publicis Media's "Power of One" model, which taps agency talent from across its media agencies, Spark Foundry, Starcom and Zenith. The global.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
MARCH 28, 2024
The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If we're not satisfied we can.
Adweek
MARCH 27, 2024
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms' Potential Reach metric.
Adweek
MARCH 28, 2024
Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or "thee hotties," as she calls them) a medley of her hits. And she did it all while dressed as Planet Fitness brand character Mother Fitness, topping off.
Adweek
MARCH 15, 2024
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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