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'How to make your videos as shareable as possible for ad agency new business. I had the opportunity to meet the video team for McDougall Interactive Marketing in Boston. They excel in creating viral videos. Their work has been seen on MTV, G4, and Comedy Central. One of their recent creations, a comedy video, “Cat-Friend vs. Dog-Friend” was featured on the Today Show and has been viewed by over 6 million people in only a few short weeks.
Data collection is the starting point of Big Data lifecycle capture, curate, store, analyze and visualize. At InMobi data is generated by online serving systems. This could be impression, click, download or other kinds of events. This data is used for different Business applications like Billing, Reporting, Business Intelligence, Machine learning, real-time Analytics, and real-time feedback loops.
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 19 December 2012. Wallace and Gromit Family Hangout Google+ holiday promotion. This year Google are promoting Google+ Hangouts as a means for family to get together over Christmas with a special site at [link] showing people how to connect via Google Hangout.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 07 December 2012. What is Digital Advertising? I wanted to follow my previous post by posing a tongue-in-cheek question: What is Digital Advertising?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The 2012 Game App Developer Conference held last week in Taipei brought together over 250 attendees across mobile game developers, investors and other industry stakeholders to discuss some of the opportunities and challenges that the Taiwanese developer community faces. The Taiwanese digital gaming industry began to emerge in the early 1990s when personal computers gradually replaced television as the common platform on which games were played.
2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile advertising turned mainstream and budgets have had to keep pace with smartphone and tablet adoption So what's coming in 2013?
There is no doubt that there has been a radical shift in 2012 with regards to mobile. In Australia, mobile consumption usage has reached a tipping point, with the rising penetration of smartphones and publishers and brands realising that in order to deliver an optimal digital user experience, they need to evolve their screen strategy to meet ever demanding user expectations.
There is no doubt that there has been a radical shift in 2012 with regards to mobile. In Australia, mobile consumption usage has reached a tipping point, with the rising penetration of smartphones and publishers and brands realising that in order to deliver an optimal digital user experience, they need to evolve their screen strategy to meet ever demanding user expectations.
As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with Alex Romanov, CEO of iSIGN Media.What surprised you about the mobile advertising industry in the past year? The most surprising thing about the mobile advertising industry in 2012 may be what a small percentage of total interactive marketing budgets are devoted to mobile a
As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with David Wachs of ePrize. What surprised you about the mobile advertising industry in the past year? I think the number one surprise in the mobile marketing industry this year was the number of QR codes that led to non-mobile friendly sites.
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As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with Kurt Elster, Partner and Creative Director at Ethercycle. What surprised you about the mobile advertising industry in the past year?
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The first wave of Telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of Telco industry is now poised to change. Increase in usage of mobile devices to access Internet and penetration of Internet enabled smart phones have accelerated data related revenue growth of Telcos. Smart Phones leading Mobile Internet adoption According to eMarketers global media intelligence report , the total number of mobile Internet users will be
As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with Adam Itkoff of Fueled.com What surprised you about the mobile advertising industry in the past year? I was surprised at the revamping of Apple's iPhone 5.
As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with Roger Wood, Founder of the (ART+DATA) Institute. What surprised you about the mobile advertising industry in the past year? For all of the talk of big data, there has been a consistent lack of focus on Data Driven Design.
As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today's interview is with Abhinav Gupta founder of app studio Game Scorpion: What surprised you about 2012? The speed of new mobile marketing and advertising methods that were being created.
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Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. If you did a search on Geo Targeting on Mobile, my bet is that the top 5 results will talk about all the niche offerings of Geo Targeting such as hyper local targeting, geo-fencing , location based services etc.
'A collection of the most popular Fuel Lines’ articles using social media for agency new business. I’ve been an early evangelist of social media for new business since launching my consultancy and utilizing this new communication channel back in 2007. Fuel Lines has been the centerpiece of my social media strategy from the beginning. It hit the 1 millionth page view mark back in January of 2012 and the site now averages about 47,000 page views per month.
The average mobile web user now spends more time on their mobile device each day, than they do watching TV. A recent report from ComScore (June 2012), smartphone penetration was approaching 50% in the EU-5. While this is a large proportion of the population, brands are yet to cash in through mobile advertising. Mobile devices are changing the media consumption habits.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 12 December 2012. The strongest drive is not sex or greed. My Xmas Card from British Subject Reg Starkey : Scroll a few : Reg Starkey has been writing copy since the Dead Sea was only poorly.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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