December, 2014

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LinkedIn Publishing for Ad Agency New Business

Fuel Lines

'LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise. When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more. “LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand.

Agency 268
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Don’t Kill The Copywriter: A Short Guide to Treating Freelancers Like Human Beings

AdPulp

'Editor’s Introduction: This is our first piece from Joel Wayne, a writer and director in Boise. He’s chosen to explore a topic that is near and dear to us. The great majority of creative people in advertising have worked freelance at one time or another, and have suffered the indignities common to the position. It’s […]. The post Don’t Kill The Copywriter: A Short Guide to Treating Freelancers Like Human Beings appeared first on AdPulp.

Agency 88
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Calling out GQ magazine on some double-pleated shite.

Gods of Advertising

'Yeah, these two are the problem. So, I picked up the latest issue of GQ to read on the plane. I like looking at all the cool s**t men can own, wear and do. Provided you’re super f-cking rich. (More on that later.) Anyway, I get to this piece, “The Least Influential People of 2014” and topping the list, at Numero Uno, is “Bono and U2.” The editors were leveling some serious hate on the Irish band because they “strong-armed” their “dad-rock” into your iTunes “without your consent.

Fashion 84
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Inventing The Tablet

Advertising to Baby Boomers

'My previous scribbling about Tablets: 11 September 2014 A Simpler Tablet? … Tablets are getting cheaper. One major manufacturer will soon be offering a full-fledged Windows tablet for $120.00… Since that post, I’ve been thinking about Tablets every so often, along with having a long skype with a management/entrepreneur/tech gent in The U.K. He’s developing an easier-to-use Tablet launcher.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Advertising in Cuba? Not Yet, Says Uncle Sam

All About Advertising Law

'President Obama has created a lot of buzz about opening the Cuban market to Americans, but it is a long way from buzz to profits. On December 17, 2014, the President and various members of his administration announced sweeping changes in the 50-plus year economic embargo against Cuba. Normalization of diplomatic relations, increased travel, the ability to use U.S. debit and credit cards, increased commerce, and a number of other changes almost makes one want to break out a Cuban cigar right h

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#FactOrFiction: Users Acquired Through Video Ads Deliver Higher LTV Than Other Ad Formats

InMobi

In our #FactOrFiction weekly blog series, we’ll take a prevalent assumption in the mobile gaming world, and separate fact from fiction, with insights from data. Got a myth that needs some busting? Tweet it to us or post it on our Facebook page and we’ll have our experts look at it! THE ASSUMPTION: Users acquired through video ads deliver higher Lifetime Value(LTV) than other ad formats Nothing showcases your game’s features better than a video trailer.

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Which hat do you wear and when? Getting it right (and wrong) in the age of social media.

Gods of Advertising

'Recently, I was asked by a colleague to take down a Facebook post because it apparently offended someone in the office. I had offered a less than politically correct view on the hot button issue regarding the tragedy in Ferguson, Missouri and the continued fall-out surrounding it. Reluctantly, I removed the post. Not because I rethought my position and came to the conclusion I was wrong.

Media 77
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See This: Homeless People Wrapped In Christmas Lights

AdPulp

'Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United […]. The post See This: Homeless People Wrapped In Christmas Lights appeared first on AdPulp.

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Five Experiential Marketing Campaigns That Really Work

AdPulp

'Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a friend via word […]. The post Five Experiential Marketing Campaigns That Really Work appeared first on AdPulp.

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You Rule, G.I. Joe

AdPulp

'RPA and Honda have conjured up some terrific animated videos to help promote three worthy causes this holiday season. The videos feature favorite nostalgic toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of familiar or newly created holiday tunes. Each video has a charity associated with it. The video that […]. The post You Rule, G.I.

Media 74
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Advantages of Video Conferencing in College

AdPulp

'When you think about video conferencing, what pops into your mind? A business conducting a meeting with international clients? A family calling to relatives miles and miles away? Has an image of a classroom using video conferencing ever come to your mind? Well if it hasn’t yet, it will now. Video conferencing isn’t just useful […]. The post Advantages of Video Conferencing in College appeared first on AdPulp.

72
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Taking Down Goliath Is Digital 101 For The Davids Of Business

AdPulp

'If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are […]. The post Taking Down Goliath Is Digital 101 For The Davids Of Business appeared first on AdPulp.

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Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand

AdPulp

'These days, seeing a CEO appear in their company’s ads is quite common. But back in the 70’s, it was rare. So when NYC ad agency Scali McCabe Sloves convinced chicken processor Frank Perdue to star in his own ads, he was reluctant. But it turned him and his brand into a household name. That, […]. The post Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand appeared first on AdPulp.

Agency 68
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This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting

AdPulp

'Wexley School for Girls wishes to extend you a warm holiday greeting. The only problem is, it is 2014 and our culture is drowning in politically correct language. Therefore, the agency set out to not offend with this non-denominational winter song: At the end of the video, viewers are further encouraged to explore more options. […]. The post This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting appeared first on AdPulp.

Agency 68
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Right In Front of Elliott’s Eyes, Media And Advertising Mutate

AdPulp

'Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won't unleash a "Stuartism" on hapless PR person — Stuart Elliott (@stuartenyt) December 19, 2014 In his final […].

Media 67
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Three Words Kids Should Never Hear: “Lockdown Drill Complete”

AdPulp

'When I grew up, gun violence had yet to rear its ugly head in our schools. Frankly, I can not imagine how scared American kids are to go to school today, to say nothing of the fears of their parents. As the two-year anniversary of the Newtown tragedy on December 14th approaches, Moms Demand Action […]. The post Three Words Kids Should Never Hear: “Lockdown Drill Complete” appeared first on AdPulp.

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To Drive Chevy, Larkin Sandgroper Migrates To Detroit

AdPulp

'I am fortunate to meet interesting people care of my work here at AdPulp. Can I tell you a story about one such reader turned friend and colleague? Charlie Quirk is a Larkin Sandgroper, a.k.a. a man from Western Australia. He plays Aussie Rules Football, drinks beer and tells off-color jokes. He’s also making his […]. The post To Drive Chevy, Larkin Sandgroper Migrates To Detroit appeared first on AdPulp.

Media 64
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After 15 years, Johnnie Walker takes hike from the very agency that took it from us! My unique perspective…

Gods of Advertising

'Above tweet says it all (plus love from Stu!). After 15 years, Johnnie Walker (Diageo) is leaving its incumbent agency, the much-heralded BBH, for Anomaly. That’s a big deal for two reasons. First off, fifteen years is a long-ass time for any client to stay with an agency. The other reason is over those years, Johnnie Walker & BBH mined plenty of marketing gold together; its theme, “Keep Walking,” reached a zenith with The Man Who Walked Around the World, featured below… Clearly, it’s

Agency 63
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Matt Anderson Is A Writer At The Helm

AdPulp

'“Is this great enough? Because if it’s not, sooner or later we’ll turn into one of those small regional agencies that does ads for oil changes.” -Matt Anderson Linda Baker of Oregon Business spoke to Matt Anderson of Struck, following his recent promotion from creative director to CEO of the Salt Lake City-based agency. Here […]. The post Matt Anderson Is A Writer At The Helm appeared first on AdPulp.

Agency 61
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That Was Swift

AdPulp

'Portland agency Swift Collective was founded by Liz Valentine and Alicia McVey in 2007. Thanks to an acquisition by POSSIBLE, the pair have already realized an exit, which points to their skill level, network and the viability of content marketing. @alannaohlala and @therachael got the memo… #swiftstyle #stripes #jailbirds A photo posted by Swift Collective […].

Agency 60
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The holidays are too damn loud. Take a moment and chill.

Gods of Advertising

'A pine before the lights and ornaments… A while back Chicago Tribune writer, Barbara Mahany wrote a guest column about taking the time to appreciate the stillness and quietude of the season. Amid the cacophony of December, she wrote we had to “look for the stillness.” If and when we ever found it, she concluded, “the sacred comes.”. Normally, this is just the sort of smarmy holiday reflection that makes me wince and move on to the next.

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6 tips for creating an engaging mobile video ad campaign

InMobi

Video will become the largest driver of global mobile traffic by 2017. Nearly 40% of YouTube video views are on mobile. Propelled by large screen smartphones and fast data connections, video mobile consumption has increased dramatically in recent times. This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Location-Based Mobile Video Ads Deliver On The Promise Of Engagement And Call-To-Action

InMobi

Nearly everyone with a smartphone has used the “reminder” feature on the phone at least once. An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. The ad registered more than 125K interactions and the number of consumers that added the telecast timings to their calendar was 11.6K.

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2014

Advertising to Baby Boomers

'Time to wrap it up. And what better gift can I give than saving you hundreds of millions of dollars? What’s the real value of social media marketing? The news around social media is not good. Facebook’s organic reach has tanked, people share news on Twitter and the jury is still out whether Pinterest actually offers an ROI… The Great Unwatched By David Segal By many estimates, more than half of online video ads are not seen, either because they are buried low on web pages or run in tiny, easily

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Compliance Trends for Online Marketers

All About Advertising Law

'Looking back 2014 was a year of increased government scrutiny and compliance obligations for lead generators and online marketers, and so, for 2015, advertisers will need to ramp up compliance. Avoiding banned terms, better use of disclosures, and other web and contact center compliance enhancements – with at least some reports of 66% of website URLs containing a potential compliance violation – should be a priority for the New Year.

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InMobi Lecture Series: User Acquisition Made Easy!

InMobi

To help indie developers gain access to the collective wisdom of the industry, InMobi has partnered with YetiZen to present a series of lectures that explore the business of gaming. Tune into Mike Cohen's talk, as part of our ongoing lecture series with YetiZen, focussing on what kind of user acquisition (UA) strategy an indie developer should adopt.

Media 40
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Please don’t, Mister Postman: How to respond when the Postal Service claims that you underpaid postage

All About Advertising Law

'You’re sitting in the offices of your on-line business, going through your in-box. Your mail includes a letter from the U.S. Postal Service. The letter claims that you owe a six- or seven-figure sum—more than your profits last year—because you didn’t pay enough postage on parcels of merchandise that you mailed to consumers one, two or three years ago.

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All successful games launch their trailers before the game launch #FactOrFiction

InMobi

Fellow developers, it’s myth busting time! In our #FactOrFiction weekly blog series, we’ll take one prevalent myth in the mobile gaming world, and separate fact from fiction. Got a myth that needs some busting? Tweet it to us or post it on our FB page and we’ll have our experts look at it! This week, we take a peek into the increasingly popular trend of launching app trailers The Myth All successful games launch their trailers before the game launch With PlayStore and AppStore now supporting app

Media 40
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FTC Puts More Governors on Auto Disclosures

All About Advertising Law

'That’s perhaps exactly what the FTC tried to avoid by bringing two new auto disclosure enforcement actions late last week. Both actions seek to enforce existing orders, though in the one instance the parties agreed to settle while in the other the parties will have their day in court. The FTC has been coming down hard on auto dealers of late and these two cases are no exception.

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‘Tis the Season–for “Made in the USA” Claims

All About Advertising Law

'With the holiday season in full swing, marketers are tirelessly seeking ways to convince you that their product is the perfect gift for everyone on your holiday list. Although the bearded man of the hour at this time of the year is, of course, Santa Claus, many sellers try to ensure a competitive advantage by invoking the spirit of another hirsute man: Uncle Sam.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.