Fuel Lines
DECEMBER 2, 2014
'LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise. When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more. “LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand.
AdPulp
DECEMBER 1, 2014
'Editor’s Introduction: This is our first piece from Joel Wayne, a writer and director in Boise. He’s chosen to explore a topic that is near and dear to us. The great majority of creative people in advertising have worked freelance at one time or another, and have suffered the indignities common to the position. It’s […]. The post Don’t Kill The Copywriter: A Short Guide to Treating Freelancers Like Human Beings appeared first on AdPulp.
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Gods of Advertising
DECEMBER 15, 2014
'Yeah, these two are the problem. So, I picked up the latest issue of GQ to read on the plane. I like looking at all the cool s**t men can own, wear and do. Provided you’re super f-cking rich. (More on that later.) Anyway, I get to this piece, “The Least Influential People of 2014” and topping the list, at Numero Uno, is “Bono and U2.” The editors were leveling some serious hate on the Irish band because they “strong-armed” their “dad-rock” into your iTunes “without your consent.
Advertising to Baby Boomers
DECEMBER 5, 2014
'My previous scribbling about Tablets: 11 September 2014 A Simpler Tablet? … Tablets are getting cheaper. One major manufacturer will soon be offering a full-fledged Windows tablet for $120.00… Since that post, I’ve been thinking about Tablets every so often, along with having a long skype with a management/entrepreneur/tech gent in The U.K. He’s developing an easier-to-use Tablet launcher.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
DECEMBER 19, 2014
'President Obama has created a lot of buzz about opening the Cuban market to Americans, but it is a long way from buzz to profits. On December 17, 2014, the President and various members of his administration announced sweeping changes in the 50-plus year economic embargo against Cuba. Normalization of diplomatic relations, increased travel, the ability to use U.S. debit and credit cards, increased commerce, and a number of other changes almost makes one want to break out a Cuban cigar right h
InMobi
DECEMBER 26, 2014
In our #FactOrFiction weekly blog series, we’ll take a prevalent assumption in the mobile gaming world, and separate fact from fiction, with insights from data. Got a myth that needs some busting? Tweet it to us or post it on our Facebook page and we’ll have our experts look at it! THE ASSUMPTION: Users acquired through video ads deliver higher Lifetime Value(LTV) than other ad formats Nothing showcases your game’s features better than a video trailer.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
DECEMBER 2, 2014
'RPA and Honda have conjured up some terrific animated videos to help promote three worthy causes this holiday season. The videos feature favorite nostalgic toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of familiar or newly created holiday tunes. Each video has a charity associated with it. The video that […]. The post You Rule, G.I.
AdPulp
DECEMBER 17, 2014
'Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a friend via word […]. The post Five Experiential Marketing Campaigns That Really Work appeared first on AdPulp.
AdPulp
DECEMBER 17, 2014
'If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are […]. The post Taking Down Goliath Is Digital 101 For The Davids Of Business appeared first on AdPulp.
Gods of Advertising
DECEMBER 23, 2014
'But it does mean you’re human… If you’re not willing to read all of Russ Douthat’s brilliant article from the New York Times, here’s the first paragraph: Of course it had to escalate this way. We live in a time of consistent gutlessness on the part of institutions notionally committed to free speech and intellectual diversity, a time of canceled commencement invitations and C.E.O.s defenestrated for their political donations, a time of Twitter mobs, trigger warnings and cringing pub
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AdPulp
DECEMBER 22, 2014
'When you think about video conferencing, what pops into your mind? A business conducting a meeting with international clients? A family calling to relatives miles and miles away? Has an image of a classroom using video conferencing ever come to your mind? Well if it hasn’t yet, it will now. Video conferencing isn’t just useful […]. The post Advantages of Video Conferencing in College appeared first on AdPulp.
Gods of Advertising
DECEMBER 8, 2014
'Recently, I was asked by a colleague to take down a Facebook post because it apparently offended someone in the office. I had offered a less than politically correct view on the hot button issue regarding the tragedy in Ferguson, Missouri and the continued fall-out surrounding it. Reluctantly, I removed the post. Not because I rethought my position and came to the conclusion I was wrong.
AdPulp
DECEMBER 21, 2014
'Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won't unleash a "Stuartism" on hapless PR person — Stuart Elliott (@stuartenyt) December 19, 2014 In his final […].
AdPulp
DECEMBER 29, 2014
'These days, seeing a CEO appear in their company’s ads is quite common. But back in the 70’s, it was rare. So when NYC ad agency Scali McCabe Sloves convinced chicken processor Frank Perdue to star in his own ads, he was reluctant. But it turned him and his brand into a household name. That, […]. The post Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand appeared first on AdPulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
DECEMBER 23, 2014
'Wexley School for Girls wishes to extend you a warm holiday greeting. The only problem is, it is 2014 and our culture is drowning in politically correct language. Therefore, the agency set out to not offend with this non-denominational winter song: At the end of the video, viewers are further encouraged to explore more options. […]. The post This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting appeared first on AdPulp.
AdPulp
DECEMBER 10, 2014
'Portland agency Swift Collective was founded by Liz Valentine and Alicia McVey in 2007. Thanks to an acquisition by POSSIBLE, the pair have already realized an exit, which points to their skill level, network and the viability of content marketing. @alannaohlala and @therachael got the memo… #swiftstyle #stripes #jailbirds A photo posted by Swift Collective […].
AdPulp
DECEMBER 16, 2014
'I am fortunate to meet interesting people care of my work here at AdPulp. Can I tell you a story about one such reader turned friend and colleague? Charlie Quirk is a Larkin Sandgroper, a.k.a. a man from Western Australia. He plays Aussie Rules Football, drinks beer and tells off-color jokes. He’s also making his […]. The post To Drive Chevy, Larkin Sandgroper Migrates To Detroit appeared first on AdPulp.
AdPulp
DECEMBER 11, 2014
'When I grew up, gun violence had yet to rear its ugly head in our schools. Frankly, I can not imagine how scared American kids are to go to school today, to say nothing of the fears of their parents. As the two-year anniversary of the Newtown tragedy on December 14th approaches, Moms Demand Action […]. The post Three Words Kids Should Never Hear: “Lockdown Drill Complete” appeared first on AdPulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
DECEMBER 10, 2014
'“Is this great enough? Because if it’s not, sooner or later we’ll turn into one of those small regional agencies that does ads for oil changes.” -Matt Anderson Linda Baker of Oregon Business spoke to Matt Anderson of Struck, following his recent promotion from creative director to CEO of the Salt Lake City-based agency. Here […]. The post Matt Anderson Is A Writer At The Helm appeared first on AdPulp.
Gods of Advertising
DECEMBER 18, 2014
'Above tweet says it all (plus love from Stu!). After 15 years, Johnnie Walker (Diageo) is leaving its incumbent agency, the much-heralded BBH, for Anomaly. That’s a big deal for two reasons. First off, fifteen years is a long-ass time for any client to stay with an agency. The other reason is over those years, Johnnie Walker & BBH mined plenty of marketing gold together; its theme, “Keep Walking,” reached a zenith with The Man Who Walked Around the World, featured below… Clearly, it’s
Gods of Advertising
DECEMBER 12, 2014
'A pine before the lights and ornaments… A while back Chicago Tribune writer, Barbara Mahany wrote a guest column about taking the time to appreciate the stillness and quietude of the season. Amid the cacophony of December, she wrote we had to “look for the stillness.” If and when we ever found it, she concluded, “the sacred comes.”. Normally, this is just the sort of smarmy holiday reflection that makes me wince and move on to the next.
InMobi
DECEMBER 24, 2014
Video will become the largest driver of global mobile traffic by 2017. Nearly 40% of YouTube video views are on mobile. Propelled by large screen smartphones and fast data connections, video mobile consumption has increased dramatically in recent times. This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
DECEMBER 2, 2014
Nearly everyone with a smartphone has used the “reminder” feature on the phone at least once. An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. The ad registered more than 125K interactions and the number of consumers that added the telecast timings to their calendar was 11.6K.
Advertising to Baby Boomers
DECEMBER 23, 2014
'Time to wrap it up. And what better gift can I give than saving you hundreds of millions of dollars? What’s the real value of social media marketing? The news around social media is not good. Facebook’s organic reach has tanked, people share news on Twitter and the jury is still out whether Pinterest actually offers an ROI… The Great Unwatched By David Segal By many estimates, more than half of online video ads are not seen, either because they are buried low on web pages or run in tiny, easily
All About Advertising Law
DECEMBER 29, 2014
'Looking back 2014 was a year of increased government scrutiny and compliance obligations for lead generators and online marketers, and so, for 2015, advertisers will need to ramp up compliance. Avoiding banned terms, better use of disclosures, and other web and contact center compliance enhancements – with at least some reports of 66% of website URLs containing a potential compliance violation – should be a priority for the New Year.
InMobi
DECEMBER 23, 2014
To help indie developers gain access to the collective wisdom of the industry, InMobi has partnered with YetiZen to present a series of lectures that explore the business of gaming. Tune into Mike Cohen's talk, as part of our ongoing lecture series with YetiZen, focussing on what kind of user acquisition (UA) strategy an indie developer should adopt.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
All About Advertising Law
DECEMBER 23, 2014
'You’re sitting in the offices of your on-line business, going through your in-box. Your mail includes a letter from the U.S. Postal Service. The letter claims that you owe a six- or seven-figure sum—more than your profits last year—because you didn’t pay enough postage on parcels of merchandise that you mailed to consumers one, two or three years ago.
InMobi
DECEMBER 19, 2014
Fellow developers, it’s myth busting time! In our #FactOrFiction weekly blog series, we’ll take one prevalent myth in the mobile gaming world, and separate fact from fiction. Got a myth that needs some busting? Tweet it to us or post it on our FB page and we’ll have our experts look at it! This week, we take a peek into the increasingly popular trend of launching app trailers The Myth All successful games launch their trailers before the game launch With PlayStore and AppStore now supporting app
All About Advertising Law
DECEMBER 17, 2014
'That’s perhaps exactly what the FTC tried to avoid by bringing two new auto disclosure enforcement actions late last week. Both actions seek to enforce existing orders, though in the one instance the parties agreed to settle while in the other the parties will have their day in court. The FTC has been coming down hard on auto dealers of late and these two cases are no exception.
All About Advertising Law
DECEMBER 12, 2014
'With the holiday season in full swing, marketers are tirelessly seeking ways to convince you that their product is the perfect gift for everyone on your holiday list. Although the bearded man of the hour at this time of the year is, of course, Santa Claus, many sellers try to ensure a competitive advantage by invoking the spirit of another hirsute man: Uncle Sam.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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